Internet prosumption vs. non-Internet prosumption Cover Image

Prosumpcja internetowa vs. prosumpcja pozainternetowa
Internet prosumption vs. non-Internet prosumption

Author(s): Agnieszka Izabela Baruk, Anna Iwanicka
Subject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: prosumption; prosumer; customer; offerer; Internet

Summary/Abstract: The article is theoretical-empirical in its character. The chosen aspects related to Internet prosumption and non-Internet prosumption were presented. Two research hypotheses were made: H1 – Internet prosumption is accompanied by non-Internet prosumption; H2 – gender is a significant factor influencing prosumption activity. To the results of the field research the methods of statistical analysis were used. It allowed to verify positively the hypothesis H1 for the whole population and for women in the case of relations with offerers. The same hypothesis was confirmed for men in the case of relations with offerers and with the other users. The hypothesis H2 was confirmed too.

  • Issue Year: 2016
  • Issue No: 459
  • Page Range: 183-193
  • Page Count: 11
  • Language: Polish