ETNOCENTRYCZNY WYMIAR PROSUMPCYJNEJ AKTYWNOŚCI POLSKICH NABYWCÓW
ETHNOCENTRIC DIMENSION OF PROSUMPTION ACTIVITY OF POLISH CUSTOMERS
Author(s): Agnieszka Izabela BarukSubject(s): Economy, Financial Markets, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: customer; prosumption; ethnocentrism; offer;
Summary/Abstract: In the article the problems connected with ethnocentric dimension of prosumption were presented. The special attention was paid to the influence of customers’ expectations in this scope on their actual market activities. On the base of the results of the empirical researches one can state that there aren’t dependences between ethnocentric-prosumption expectations and market activities conducted by respondents.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2016
- Issue No: 43/3
- Page Range: 21-28
- Page Count: 8
- Language: Polish