Innowacyjność jako czynnik funkcjonowania i rozwoju polskich uzdrowisk
Innovativeness as a Factor of Polish Resorts Functioning and Development

Summary/Abstract: In Poland, there are at present 45 localities with the spa status where operate many entities rendering services in the area of spa treatment as well as services of other nature. The changing consumers’ needs and the turbulent environment where there operate both enterprises and resort municipalities extort the necessity to introduce innovations in order to achieve competitive advantage. An aim of this study is an attempt to identify the areas of innovation at Polish resorts and to determine their impact on spa development. The article is of the conceptual nature.

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