Gry miejskie oparte na lokalizacji jako sposób promocji miasta
Location-Based Games as the Way of Town Promotion

Summary/Abstract: Promotion campaigns carried out by some towns, apart from the standard ways of promotion, are sometimes supplemented by the actions described as event marketing. The use of the potential of available in the market mobile devices in urban gaming, which is considered as an element of the group of marketing events, allows creation of attractive measures promoting the town, addressed to young recipients. The below-presented considerations are aimed at research of the level of awareness of urban gaming and location-based games. An aim is also to check which elements of such games are attractive for the potential participant. The author, based on the carried out surveys, made a comparative analysis of the urban gaming, based on smartphones, being organised in Poznan, with the greatest such events from other countries of the European Union and the USA.

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