The analysis of online sale offers of FMCG in selected stores Cover Image

Analiza ofert sprzedaży internetowej produktów FMC w wybranych sklepach
The analysis of online sale offers of FMCG in selected stores

Author(s): Agata Janaszczyk, Monika Łukasiak
Subject(s): Micro-Economics, Social Informatics, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Keywords: e-commerce; FMCG; e-business; electronic trade; fast-moving goods;

Summary/Abstract: The purpose of this article was the analysis of five selected online stores in aspect of FMCG sales. The prices of goods, delivery prices and additional services range were compared. The detailed analysis also included B2C model, which has crucial meaning for both individual consumer and enterprises. This study also took into consideration the issue of diversification of the distribution channels and the so-called “last mile” solutions. The role of electronic sale in Poland was identified. Furthermore, the article presents the food market of online stores in Poland based on data compiled by Gemius company. The research shows that Polish customers still prefer shopping in traditional groceries than via the Internet.

  • Issue Year: 1/2016
  • Issue No: 3
  • Page Range: 41-48
  • Page Count: 8
  • Language: Polish