Potencjał turystyczny województwa zachodniopomorskiego a kreowanie jego wizerunku
West Pomeranian Province tourism potential and creating his image

Summary/Abstract: The importance of tourism to the economy of the West Pomeranian province due to the very large wealth of its natural values. The aim of this article is to analyze the relationship between the West Pomeranian Province tourism potential and creating its image. The importance of the region for the development of the brand of regional tourism is very important and seen as an image of the region competition.

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