THE ROLE OF A SPOKESPERSON IN BUILDING THE UNIVERSITY IMAGE BASED ON THE EXAMPLE OF ADAM MICKIEWICZ UNIVERSITY IN POZNAŃ
THE ROLE OF A SPOKESPERSON IN BUILDING THE UNIVERSITY IMAGE BASED ON THE EXAMPLE OF ADAM MICKIEWICZ UNIVERSITY IN POZNAŃ
Author(s): Dominika NarożnaSubject(s): Social Sciences, Media studies, Theory of Communication, Higher Education , Educational Psychology, Sociology of the arts, business, education, Sociology of Education
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: spokesperson;Adam Mickiewicz University in Pozna; journalists;media;image
Summary/Abstract: The thesis of the article comes down to the statement about a justified need to create the reality with the participation of the spokesperson of a public university in the media. The author of the publication has indicated the tasks of such a person, presented operational procedures in the field of media relations binding at Adam Mickiewicz University in Poznań and also the methods and tools of work of a person in charge of contacts with the mass media. She has also referred to selected forms of cooperation with journalists (press conferences, press releases, informal meetings, etc.).
Journal: Megatrendy a médiá
- Issue Year: 3/2016
- Issue No: 1
- Page Range: 339-358
- Page Count: 20
- Language: English