Metaforă, text şi context în scrisorile directorului general către acţionari
Metaphor, Text and Context in CEOs” Letters

Summary/Abstract: The mixed cognitive linguistics and discourse analysis proposed in this article seeks to reveal the essentially rhetorical nature of metaphor in the business discourse, over and beyond metaphor”s undeniable cognitive and linguistic interface. The analysis unfolds throughout seven sample texts extracted from annual company reports, all epitomizing the recently developed genre of Chief Executive Officers” letters.

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