Perspektywa interesariuszy a strategia Uniwersytetu Szczecińskiego – wybrane zagadnienia
The stakeholders perspective vs. the strategy of the University of Szczecin – selected issues

Summary/Abstract: The implementation and execution of the strategy are not simple. It is necessary to use supporting tools for the strategic management. A popular tool in this aspect is the Balanced Scorecard. The aim of this article is to analyze the strategy of the University of Szczecin, taking into consideration the interest of the stakeholders, and to attempt to select suitable measures in the staheholders perspective. The strategy of the University of Szczecin assumes the high quality of scientific research and educational activities, as well as strenghtening the cooperation with the environment and the better adaptation of the educational offer to the market requirements. The author decides to propose the stakeholders perspective instead of customer’s perspective, which seems to be more appropriate for this university. While writing the article the author used literature research and deductive and inductive reasoning.

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