The strategy of public relations in the local community Cover Image

Strategia public relations w gminie
The strategy of public relations in the local community

Author(s): Joanna Wiażewicz
Subject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: public relations strategy; territorial marketing; communes; Podkarpackie voivodeship

Summary/Abstract: In the paper the steps of developing public relations strategy for territorial self-government units are presented and described. In addition, findings of research on public relations instruments that are used by local communes of Podkarpackie voivodeship in their promotional activities are presented

  • Issue Year: 2013
  • Issue No: 30
  • Page Range: 419-433
  • Page Count: 15
  • Language: Polish
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