Strategia public relations w gminie
The strategy of public relations in the local community
Author(s): Joanna WiażewiczSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: public relations strategy; territorial marketing; communes; Podkarpackie voivodeship
Summary/Abstract: In the paper the steps of developing public relations strategy for territorial self-government units are presented and described. In addition, findings of research on public relations instruments that are used by local communes of Podkarpackie voivodeship in their promotional activities are presented
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 30
- Page Range: 419-433
- Page Count: 15
- Language: Polish