Biogospodarka a zarządzanie marketingowe w wybranych
Bio-economy and marketing management in selected local government units
Author(s): Agnieszka Komór, Hanna Godlewska-MajkowskaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: bio-economy; marketing management in commune; local development
Summary/Abstract: Local development which is based upon bio-economy regards renewable resources and knowledge. This paper proposed the conception of bio-economy based model showing the driving mechanism caused originally by proper decisions within renewable raw materials management including those ones having tourist valuables. Bio-economy based development cycle demands marketing management with territorial self-government unit.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 341
- Page Range: 23-36
- Page Count: 14
- Language: Polish