Kontaktová inferencia a médiá II.
Contagiosity Inference and Media II.

Summary/Abstract: C. S. Peirce in his definition of the phaneron of the sign explains a representation as „that character of a thing by virtue of which, for the production of certain mental effect, it may stand in a place of another thing“. Media as a huge primordial forces set of virtual production of signs (exactly in the Peirceian way of thinking) must perform massive series of propositions too as an Instruction, how to perceive batteries of relations among signs and external realities to build a targeted interiority effect of signs in multilevel addressee – „a proposition is a sign separately indicating what it is a sign of“ (Peirce). A role of a systematic sign repertoir of media as a manipulative„super-sign“ (Eco) proposition is taken into consideration from point of view of its mental effects like psycho-contagiosity, projections, identifications, rationalisations etc.

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