Sedmý horizont komunikace: Peirceův faneron a sekundární označovací systémy médií
Seventh horizon of communication: Peirce’s phaneron and secondary signifying systems of media

Summary/Abstract: This paper explores a multimedia or e-communication dynamics as a result of some interactive impetuses in neuropsychological fields of codification of messages, which stabilize itself in an ‘informed’ state of fait accompli, unambiguous processesof human behaviour (e. g. electoral, cross-cultural or sociable in general, ofshopping etc.). However, wavering, oscillative neuropsychological interactivity, and, on the other side, standing to reason semiosis of news, tidings, messages ought to ‘inform’ two sides of the same entity. Such as the Nature “contrives to build a consistent world in which particles and field-oscillations are the same thing” (Penrose 1990), as a metabolic perpetuity transforms inaccessible forms of energy to accessible configurations of it. Public communication understood only as the product of series of interlinked institutional practices, it is only one side of the multimedial aenigma, because public communication are to be perceived also as a dynamicmass of interjections between both institutional (manipulospatial) and codifying neuropsychological fields of impulsing energy transformation. We examine the process by the Peirceian ‘mechanics’ of Phaneron applied on Eco’s semiological concept of ‘doxic worlds’ or current consensual reality notion.

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