Kobiecość poszukiwana – kulturowe uwarunkowania rozwoju firm
Femininity wanted – cultural way to company’s growth

Summary/Abstract: This article indicates the fundamental influence of national cultural dimension – masculinity versus femininity– on company’s development. An explicite taken statement says that company’s development is related to the culture and values of the country it grows up and operates. Implicite this is brought from an assumption that organisational culture is to a large extent determined by national culture. Femininity versus masculinity is a set of roles, behaviour, activities and attributes that a society generally associates with women or men. The presented problems, considerations and conclusions in this paper are based on literature studies and literature studies results of empirical research and author’s own experience.

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