ADVERTISING THE BODY: FEMININE AND MASCULINE BEAUTY Cover Image
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ADVERTISING THE BODY: FEMININE AND MASCULINE BEAUTY
ADVERTISING THE BODY: FEMININE AND MASCULINE BEAUTY

Author(s): Raluca Ciochină
Subject(s): Media studies
Published by: Editura Fundaţiei România de Mâine
Keywords: body; visual culture; identity; concept; ideal

Summary/Abstract: The main objective of this paper is to describe the ways in which the human body is represented in the advertising industry, e.g. by means of invented and limited concepts. The social contacts, the personal identity and the hierarchies of cultural values are nowadays intermediated and shaped by the visual culture. The domination of the image imposes upon the human person a process of his or her identity reconstruction, of adapting one’s body to the fashion, to the outer requirements, to the principles conveyed by means of the visual technology.

  • Issue Year: 14/2013
  • Issue No: 2
  • Page Range: 26-32
  • Page Count: 6
  • Language: English