Ценности, доверие и преживяване: нови парадигми в бизнес туризма и хотелиерството
Values, trust and experience: new paradigms in business tourism and hospitality

Summary/Abstract: In conditions of intensified competition and increasing consumer demands, business tourism and hospitality industry are undergoing significant transformations in which intangible factors such as values, trust, and experience are taking on a leading role. Traditional models, primarily focused on functionality and price, are gradually giving way to new paradigms that emphasize emotional engagement, authenticity, and sustainable relationships with guests.The object of the current study is contemporary business tourism and the hospitality industry as dynamically developing sectors of the economy. The subject of the research is the role and interaction between values, trust, and experience as key factors and a response to dynamically changing consumer attitudes. The aim of the present study is to analyze the new paradigms in business tourism and hospitality by highlighting the importance of values-oriented management, the building of trust, and the creation of a holistic guest experience.

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