Application of crm-systems as an effective method of enhancing the competitive advantage of tourism organizations Cover Image
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Прилагане на crm-системите като ефективен метод за повишаване конкурентното предимство на туристическите организации
Application of crm-systems as an effective method of enhancing the competitive advantage of tourism organizations

Author(s): Ralitsa Georgieva
Subject(s): Business Economy / Management, Tourism
Published by: Нов български университет
Keywords: methods of effective market positioning; CRM systems; information management;
Summary/Abstract: To achieve better market positioning, organizations from the Touristic Sector should focus on those principles that provide a competitive advantage, such as the automation of the business processes. One of the successful methods to achieve this task is to implement Customer Relationship Management- system in order to manage customer relationships and maintaining effective communication.