Ključni aspekti fenomena kiča u društvenim naukama
Key Aspects of the Kitsch Phenomenon in Social Sciences

Summary/Abstract: This article draws on social contemporary theories across a range of critical disciplines to expand our current awareness of the kitsch phenomenon and its relevance, exploring how its acceptance has developed over this period. It is not the identification of kitsch as an esthetic style in society which is significant in this article, but the recognition of kitsch as an ontology of being which effectively masks the experience of being—interposing itself as a comforting “buffer” between human being and the reality. Kitsch, rather than being a mere matter of esthetics, can be seen as one of the key problem of modernity and should therefore be taken seriously by social theories.

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