ИЗКУСТВЕНИЯТ ИНТЕЛЕКТ ФАКТОР ЗА ПОСТИГАНЕ НА УПРАВЛЕНСКА ЕФЕКТИВНОСТ В СЪВРЕМЕННИТЕ ОРГАНИЗАЦИИ
ARTIFICIAL INTELLIGENCE – A FACTOR FOR ACHIEVING MANAGEMENT EFFICIENCY IN MODERN ORGANIZATIONS

Summary/Abstract: This report attempts to highlight the role and opportunities for using artificial intelligence, which is emerging as a significant factor in achieving management efficiency in modern organizations. Organizations today are constantly evolving under the pressure of change and the devastatingly rapid penetration of modern technologies into management. This brings to the fore significant challenges, such as the continuous need to absorb new knowledge, acquire up to date skills and form behavioral characteristics in employees and managers. Often these processes are significantly more cumbersome and are implemented in practice more slowly than technological innovations are developed and implemented. That is why employees in modern organizations with complex organizational structures, regardless of their status and position in the hierarchy, have difficulties in following and purposefully using new technological achievements. The reasons for this are the high employment of employees, ineffective time management, multitasking, role conflicts, a complex balance between work commitments and personal life, and others. The report focuses on two key points that also define the goal on the one hand, the use of artificial intelligence to assist managers who manage the organization as a system and a set of management functions and connecting processes, and on the other hand, to emphasize the connection between the development of human capital through the use of modern technologies. From the already defined goal, follow the tasks that are aimed at clearly defining, in a modern context, the management functions and connecting processes, achieving optimal efficiency through the use of artificial intelligence and current technologies for the benefit of human resources management. To highlight the goal and objectives of the report, qualitative and quantitative methods, theoretical analyses and forecasts have been used. Qualitative methods include an analysis of the risks and benefits of using artificial intelligence in the organizational environment. Quantitative methods emphasize the use of statistical analyses and econometric models for the implementation and use of technologies based on artificial intelligence. Theoretical analyses and forecasts are related to a review of the scientific literature on the issue, as well as leading concepts in areas such as digital transformation, intelligent management and human capital development in the digital age. The main results show that the role of modern technologies using artificial intelligence is increasingly strengthening, both in relation to the organization as a single whole and a set of processes, activities and algorithms, and in relation to the development of human potential. The main conclusion that can be drawn is that artificial intelligence is gradually becoming a factor that is directly related to achieving management efficiency in various organizations. The additional information that can be presented on the challenges discussed is focused on the moral and ethical management aspects in the current organizational environment and the formation of a new organizational culture. The issues related to the regulatory basis for the issues thus highlighted also remain relevant.

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