К вопросу о речевых стратегиях в политическом предвыборном дискурсе
To the question on communicative strategies in a political pre-electoral discourse
Author(s): Svetlana Vasilyevna MoshchevaSubject(s): Language and Literature Studies, Theoretical Linguistics, Pragmatics
Published by: Lingvokulturologické a prekladateľsko-tlmočnícke centrum excelentnosti pri Filozofickej fakulte Prešovskej university v Prešove (LPTCE)
Keywords: pre-electoral discourse;speech act;communicative intention;linguistic manipulation;communicative strategy
Summary/Abstract: The author concludes that a pre-electoral discourse is a kind of political discourse with persuasion being its major communicative strategy; it functions as a single unit in terms of semantics, syntax and pragmatics and is aimed at complex impact on recipients. Persuasion, as communicative strategy, is defined as a certain influence of the author of an oral or written message on his recipient with an objective to convince him, motivate him for execution or non-execution of certain actions.
Journal: Jazyk a kultúra
- Issue Year: 6/2015
- Issue No: 21-22
- Page Range: 70-80
- Page Count: 11
- Language: Russian