INTERCULTURAL ASPECTS OF INNOVATION MANAGEMENT ON EXAMPLE OF INNOVATION ADOPTION IN EASTERN EUROPEAN COUNTRIES
INTERCULTURAL ASPECTS OF INNOVATION MANAGEMENT ON EXAMPLE OF INNOVATION ADOPTION IN EASTERN EUROPEAN COUNTRIES

Summary/Abstract: Innovation management is affected by culture and this influence exists because culture can promote a better or worse innovative environment. This study aims to examine the relationships between the different national culture dimensions presented by Hofstede and innovation data by selected Eastern European countries to analyze which characteristics of national culture dimensions contribute to the improved in-novation adoption. In order to shed light on the understudied relationship between national culture and innovation this study conducted an analysis of the relationship between Hofstede’s national culture dimensions and the Global Innovation Index in selected countries. Higher values of long term orientation, individualism and uncertainly avoidance have a positive impact on innovation. On the other hand, the proposed relationship between power distance and innovation as well as masculinity and innovation were not confirmed and require further research.

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