COPYWRITERS VS WRITERS - CHALLENGING INTERFACES UNDER FOCUS
COPYWRITERS VS WRITERS - CHALLENGING INTERFACES UNDER FOCUS

Summary/Abstract: The study is focused on analyzing the multiple interconnections between two professions that involve creativity in generating products of the written communication type, namely those of a copywriter in advertising, and of a fiction writer, respectively. It is maintained that this is a two-way process, within which one can identify recurrent elements and individual specificity, all linked in dynamic, sometimes difficult-to-grasp, manners. A range of features and skills, typical for both the literary creations, and the advertising domain copy authors, are selected from the existing multidisciplinary literature of the field, which are commented upon with a view to providing a range of aspects that could be of interest, not only in terms of literary criticism, but also at a more pragmatic level, that of educating the main stakeholders as far as the choice of high quality impacting advertising solutions are concerned. Exemplifications are provided - mostly from English speaking settings, of professional repositioning, from the copywriting job towards that of writing fiction, or the other way round, which are discussed in order to decipher their subtle mutual interferences.

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