A PERSPECTIVE OF ENGLISH LINGUISTIC LOANS IN FRENCH WITH FOCUS ON THEIR PRESENCE IN ADVERTISING
A PERSPECTIVE OF ENGLISH LINGUISTIC LOANS IN FRENCH WITH FOCUS ON THEIR PRESENCE IN ADVERTISING
Author(s): Alexandra Georgiana SălcianuSubject(s): Media studies, Lexis, Semantics, Language acquisition, Descriptive linguistics, Theory of Communication, Marketing / Advertising
Published by: Editura Arhipelag XXI
Keywords: anglicisms; borrowings; language preservation; assimilation; advertising;
Summary/Abstract: Today technological possibilities allow connections between people from different countries and cultures; this process has lately been facilitated by the omnipresence of English as a universal language. Its terms are borrowed, and more or less adapted, in many countries. This study aims to analyze the way the French, citizens and authorities alike, accept linguistic loans from English. We will discuss their perspective on this borrowing process, the main focus being on the presence of anglicisms in French advertising.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2019
- Issue No: 18
- Page Range: 1087-1091
- Page Count: 5
- Language: English