TRANSLATION BLUNDERS/ERRORS/MISTAKES IN ADVERTISING – AN AWARENESS RAISING EXERCISE
TRANSLATION BLUNDERS/ERRORS/MISTAKES IN ADVERTISING – AN AWARENESS RAISING EXERCISE
Author(s): Alexandra Georgiana SălcianuSubject(s): Media studies, Theory of Communication, Translation Studies
Published by: Editura Arhipelag XXI
Keywords: translation blunders; advertising; localization; local customs; anglicisms;
Summary/Abstract: It can be very easy to make blunders that offend people when addressing to the international public. This situation predominantly occurs in advertising campaigns that target markets from various countries with different cultures. The paper aims to raise awareness of the translation blunders occurring in advertising when localizing.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2022
- Issue No: 30
- Page Range: 556-563
- Page Count: 8
- Language: English