Daily Professional Life of Instamums During the Pandemic Cover Image

Codzienność zawodowa instamatek w okresie pandemii
Daily Professional Life of Instamums During the Pandemic

Author(s): Patrycja Mizera‑Pęczek, Anna Krasnova
Subject(s): Gender Studies, Media studies, Communication studies, Family and social welfare, Socio-Economic Research
Published by: Uniwersytet Ignatianum w Krakowie
Keywords: daily life; daily work; instamums; social media; pandemic; instagram;

Summary/Abstract: RESEARCH OBJECTIVE: The scientific aim of this article is to present the daily life of female insta women in the context of changes that have been imposed on families by the epidemic situation in Poland. THE RESEARCH PROBLEM AND METHODS: The research problem discussed in this article is the need to reorganize the everyday life of instamums women during a pandemic. THE PROCESS OF ARGUMENTATION: The first part reviews the literature on the role of social media in daily life of women, including those who have children, and the transformations in the professional situation of mothers in 2020. The second part of the article presents the results of own research carried out by the method of analysis the content of posts shared by mothers on Instagram during the pandemic. RESEARCH RESULTS: The result of our own research is a thick description of daily life of mothers during the pandemic from the perspective of women who share their experiences with Instagram. CONCLUSIONS, INNOVATIONS, AND RECOMMENDATIONS: The current recommendations for practices aimed at shaping the work life balance have become inadequate to the pandemic daily life of working mothers.

  • Issue Year: 20/2021
  • Issue No: 55
  • Page Range: 49-59
  • Page Count: 11
  • Language: Polish