Derekrutacja a budowanie marki pracodawcy
Derecruitment vs. employer branding

Summary/Abstract: Derecruitment is considered one of the most frightening features of human resource management, often implemented in an inappropriate manner. The consequence of taking inappropriate actions by the organization may be not only the loss of the most valuable employees, but also the deterioration of the image of the company and the weakening of its brand and even lowering the market value of organization. In the article the process of parting with the employee is presented in the context of the concept of employer branding. This allows to look at this function of management not only traditionally − as a negative phenomenon, but also as such which, contrary to appearances, can contribute to improving the image of the organization as the best employer.

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