«Нечистая сила» в политической карикатуре: прагматический аспект
“The evil spirit” in the political caricature: Pragmatic aspect

Summary/Abstract: The article is devoted to the transformation of the basic images of the East Slavic demonography such as Baba Yaga, Koshchei the Deathless and Zmey Gorynych in modern public discourse. The adequate “reading” of the political caricature correlates with the presence of extralinguistic, political, logical and linguistic presuppositions. Mythological and fairy-tale creatures have become popular in the modern public communicative space. Numerous authors use such images due to their cultural significance for the society, their high “recognizability”, as well as the rich pragmatic potential of the images themselves.

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