Intersemiotic analysis of media communication. Example of the New Year’s addresses by Vladimir Putin and Volodymyr Zelensky for 2021 Cover Image

Intersemiotyczna analiza komunikatów medialnych na materiale orędzi noworocznych Władimira Putina i Wołodymyra Żełenskiego na 2021 rok
Intersemiotic analysis of media communication. Example of the New Year’s addresses by Vladimir Putin and Volodymyr Zelensky for 2021

Author(s): Żanna Sładkiewicz, Marta Noińska
Subject(s): Semiotics / Semiology, Media studies, Politics and communication, Theory of Communication, Present Times (2010 - today)
Published by: Polskie Towarzystwo Rusycytyczne
Keywords: intersemiotic analysis; media communication; New Year’s address; president; Russia; Ukraine;

Summary/Abstract: Researchers in humanities and social sciences have been searching for an approach allowing for a detailed and accurate description of contemporary communication. The authors point to the trend towards visualization in the media and the increasing interconnection of various semiotic systems observed in modern media texts. Some methodological solutions are presented on the example of the intersemiotic analysis of the New Year’s addresses by Vladimir Putin and Volodymyr Zelensky for 2021.

  • Issue Year: 2021
  • Issue No: 176
  • Page Range: 187-218
  • Page Count: 32
  • Language: Polish