STUDYING THE CONSUMER’S BEHAVIOR IN THE BUYING DECISION PROCESS Cover Image
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STUDYING THE CONSUMER’S BEHAVIOR IN THE BUYING DECISION PROCESS
STUDYING THE CONSUMER’S BEHAVIOR IN THE BUYING DECISION PROCESS

Author(s): Stela Guzun
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Universitatea Liberă Internațională din Moldova
Keywords: consumer; marketing; behavior; market; marketing mix; purchase;

Summary/Abstract: One of the most important variables of the marketing environment, which the enterprise cannot control, but tries to influence it in the wanted direction, is the consumer. The consumer’s behavior covers all the actions of choosing, buying, using and getting rid of products and services.

  • Issue Year: 1/2021
  • Issue No: 1-2
  • Page Range: 77-81
  • Page Count: 5
  • Language: English