Маркетингові інформаційні системи та цифрове моделювання в управлінні процесом виведення на ринок нового товару
Marketing Information Systems and Digital Modeling in the Management of the Process of Bringing a New Product to Market

Summary/Abstract: The purpose of the study is to determine the theoretical methods of marketing information and digital systems, as well as the practical application of the digital model of managing the process of launching a new product. The results, in terms of classification, stages, tools, analysis of features and benefits, will identify key aspects of marketing information and digital systems for launching a new product.Today, one of the drivers of market transformation is the development of digital technologies and their implementation in enterprise management processes. The current state of management requires the use of digital modeling methods. Knowledge of the principles and possibilities of modeling, the ability to create, research and apply models in practice are becoming necessary requirements of today. The modeling of new product launch processes has been insufficiently studied. For a detailed study of this topic, theoretical, scientific and methodological approaches to marketing information systems and practical aspects of digital modeling in the process of bringing a new product to market. On the basis of the considered digital systems in the context of management problems the advantages of the decision of administrative problems are revealed, the basic steps of construction and principles of functioning of information systems are defined. On the basis of product life cycle models the theoretical basis of digital systems application is investigated, and with the help of the considered stages of system development and the main advantages of modeling the algorithm of digital model of entering the market of new goods is created and its practical realization is investigated. Special attention should be paid to the classification of information systems by functional feature and level of management and by place in the production cycle when launching a new product on the market. Digitization is becoming more widespread, the use of modern tools in the context of the process of launching a new product helps to control and facilitate the interaction of all stages of this process, thanks to the possibility of improving the quality of products. The detailing of the presented algorithm for different goods and services looks promising.

• Details
• Contents