Leksyka profesjolektu projektantów produktów cyfrowych
The Lexis of Digital Product Designers’ Professiolect

Summary/Abstract: The design of digital products is a practical activity involving such specialisations as information architecture, user experience, user interface design, and interaction design. These professions have existed for a short time. Their emergence is related to the widespread access to the internet and the use of information and communication technologies. The authors show that the language used by digital product designers in everyday professional activity, and also present in professional publications and training courses, is a professiolect. It is characterised by a small number of native terms and a dominance of terms borrowed from the English language, which is related to the facts that the profession is new, computer applications with English interfaces are used in everyday work, and the companies and projects are international. The paper presents the most important features of the digital product designer professiolect, focusing primarily on vocabulary sources and borrowings. The authors give examples of proper, semantic and structural borrowings selected from the translations of books published from 2012–2019, and from online training courses and job advertisements published between August and November, 2019 on the job websites: Crossjob, Indeed, Praca UX, Praca.pl, and Pracuj.pl.

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