Innovative services of companies in podlaskie district
Innovative services of companies in podlaskie district

Summary/Abstract: Goal – The aim of the paper is to examine the opinions of managers from Podlaskie district oninnovations in services and to check whether the range of the provided services is accepted by servicereceivers.Research methodology – The e-survey is directed at the managers of Polish companies inPodlaskie district. By means of the Pearson correlation coefficient, there was also performed anotheranalysis which is related to the connections of the profile questions with the survey questions as well asbetween the questions that had been coupled.Score – The research shows that the analyzed subsector of services is an interesting area in thecontext of innovations on the micro scale, and thus it has potential for further study. Local service industriesthat feature progressive services and flexibility factors towards customers have been identifiedhere. Pearson’s factor revealed the situations discourage managers to introduce progressive services onthe market. Thus, the lower the degree of market saturation, the greater is the tendency to introducethose services. On the other hand, when the market assures prices that provide a high level ofprofitability, companies do not have motivation to introduce services of progressive character.Originality/value – There has been no similar research in the literature. In the paper there havebeen identified local service industries that feature progressive services and flexibility factors towardscustomers. It constitutes a precious market recommendation that is necessary for the managers of servicecompanies from Podlaskie district to make proper decisions.

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