Znaczenie innowacji produktowych w usługach
Importance of product innovation in services

Summary/Abstract: Technological “dynamic changes”, which include product innovations, the deepest penetrate services that belong to a technical infrastructure subsystem. However, they do not represent the whole field of services. The major part of the market belongs to services that do not require advanced technology and specialized knowledge and skills. Intense changes and modifications of products affect, among others, the time of awaiting for service, the number of clients being attended to and the costs of maintaining the business establishment. The goal of the article is to define the importance of Polish enterprises introducing product innovations in service business through the means of analysis and synthesis. While synthesizing the analyzed data, one easily notices that the Polish service enterprises are, most of the time, willing to base their innovation activity on changes of organizational nature thus underestimating the introduction of the product innovations.

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