DOBRE PRAKTYKI BUDOWY I FUNKCJONOWANIA SYSTEMU ZARZĄDZANIA TALENTAMI DLA SEGMENTU INTERNETOWYCH PLATFORM HANDLOWYCH
GOOD PRACTICES IN BUILDING AND FUNCTIONING OF TALENT MANAGEMENT SYSTEM FOR THE E-MARKETPLACE SEGMENT

Summary/Abstract: The purpose of the article is to indicate good practices in the field of building and functioning of a talent management system in the online marketplace segment (e-marketplaces). Desk research and single case study methods were used. The analysis of the studied company confirmed that the assumptions and principles of the talent management program known from theory are applicable in the digital economy. However, due to the specific features of the virtual environment, manifested by the dynamics of change, high competitiveness, and globalisation, the competency and organisational preparation of the enterprise to maintain the talent management program, are becoming more important. Based on the analysis of the case study, good practices were identified in the development of a talent management system at Modivo SA, taking into account the specifics of functioning in the digital economy. The research also constitutes a voice in the discussion on research on the management of talented people in the organisation, in particular in the context of the increasing saturation of organisations with data processing systems and artificial intelligence.

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