A test mint kulturális kód – testkép és normák különböző kultúrákban
The Body as Cultural Code: Body Image and Norms across Cultures

Summary/Abstract: This study examines the relationship between the body, fashion, and visual self-representation in the context of the twenty-first-century network society. It argues that the body is not merely a biological entity, but a culturally shaped communicative surface charged with social meanings. In this sense, fashion functions as one of the most significant visual media of self-expression, identity construction, and the transmission of social norms. The paper pays particular attention to the ways in which the “ideal body” is constructed in different cultural and historical contexts. It analyses the role of globalisation, social media, the fashion industry, and body-modification practices in shaping contemporary body images. The study highlights that the body is both a carrier and an active producer of social codes, power relations, and aesthetic norms.

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