A romániai divatökoszisztéma körvonalai: tervezői perszónák feltérképezése
Mapping Designer Personas within the Romanian Fashion Ecosystem

Summary/Abstract: This paper explores the concept of fashion designer personas, based on the different types of designers found in the Romanian fashion ecosystem. By adapting the persona model – originally used in software development – the paper categorizes designers into five distinct personas: Entrepreneur, Classic Fashion Designer, Educator, Career Changer, and Hobbyist. These personas reflect various career paths, motivations, and levels of professionalism within the industry. The research was based on interviews with Romanian designers, revealing key patterns in their professional development, educational backgrounds, and market approaches. The study suggests that these designer types can also be observed internationally, as global designers often face similar challenges, such as market competition and brand-building. Understanding these personas helps clarify career trajectories and guides strategic decisions in education, branding, and industry collaborations. The typological framework offers insights into the evolution of designer careers, emphasizing the importance of targeted communication and audience engagement in the fashion sector.

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