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THE ASSESSMENT OF THE FILAMENT EXTRUDER EQUIPMENT FOR 3D PRINTING METHOD

THE ASSESSMENT OF THE FILAMENT EXTRUDER EQUIPMENT FOR 3D PRINTING METHOD

Author(s): Denine Abdellatif,Patrick Siegfried / Language(s): English Issue: 1/2022

The objective of this study is to allow a better understanding of the role of industry 4.0 technologies, especially filament extrusion technology in the reduction of costs, environmental impact, energy consumption, and the possibility to expand the range of printable materials. The study focuses on the desktop Filament Extruders available in the market now, where these machines are assessed and future possible modifications for these apparatuses are presented. The research leading to the publication of this study consists of a review of the existing literature, in addition, information from different extruders manufacturers’ websites has been used. The study has demonstrated that the extrusion of material at home is still not an exact science, and the process ends up costing the user large sums of money over time. However, there are still limitations to the use of this technology such as the lack of standardized extrusion settings, the necessity of pre-drying the pellets, and the complexity of the extruder cleaning process after each use.

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COLLABORATIVE GOVERNANCE IN MOBILIZING VILAGE-OWNED ENTERPRISES (BUMDes) DURING COVID-19 PANDEMIC IN INDONESIA

COLLABORATIVE GOVERNANCE IN MOBILIZING VILAGE-OWNED ENTERPRISES (BUMDes) DURING COVID-19 PANDEMIC IN INDONESIA

Author(s): Nuraini Hikmah,Sri Suwitri,Larasati Endang,Susanta Hari / Language(s): English Issue: 1/2022

Village – Owned Enterprises (BUMDes) was developed to increase the village revenue and drive the people’s economy through resource and village asset management. The existence of BUMDes is expected to improve village potential and become a pillar of the community’s economy. Not only oriented on increasing the village local revenue, but BUMDes must also have a social mission to help the villagers, especially during the COVID-19 pandemic. The study method employed was descriptive qualitative, and the data were collected through interviews, observations, and documentation. Informants were selected through purposive sampling out of the various parties related to BUMDes in the Polanharjo Sub-district, Klaten District. The results of the study showed that the mass development of BUMDes as a top-down policy without any consideration of the local potential of each village has caused a lack of support from the community and has led to the lack of development of BUMDes, making many lapses into a stasis. However, there are a few BUMDes that were able to develop well, making them a motor for the village economy during the COVID-19 pandemic through their various business enterprises. The BUMDes units that have succeeded to grow and develop are those that could identify the local potentials and resources through various innovations, receive social support through their people’s participation and build partnerships with many parties such as the village government, private sector, and the community in the form of collaborative governance.

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ECONOMETRIC ANALYSIS OF SPACE ECONOMY REVENUES

ECONOMETRIC ANALYSIS OF SPACE ECONOMY REVENUES

Author(s): Javid Suleymanli,Demet ÇAK / Language(s): English Issue: 54/2022

Over the last decade, the space economy has evolved into a viable strategy that encompasses a dynamic and growing sector with more actors involved, backed by national and global regulations. This sector, which has advanced technology and advanced information needs, rises to the funding of giant space investor businesses that want a piece of the sector as the big governments' space budgets gradually increase year after year. The parameters influencing total space earnings obtained from various space activities aggregated from multiple data centers were investigated in this study. For this goal, the data of ten states that stand out with their space investments from 2008 to 2020 were evaluated in the panel econometrics model constructed. A positive relationship was discovered between the variables that were statistically significant and the dependent variables as a result of the analysis made between the number of internet users, public investments in space, the number of spacecraft, employment in the space sector, and the number of space companies.

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Comparison of foreign and domestic companies in terms of investment measurement and management

Comparison of foreign and domestic companies in terms of investment measurement and management

Author(s): Martina Kanova / Language(s): English Issue: 1/2022

The study analyses selected areas of business management while comparing companies in the use of investment measurement and management models and methods. The paper aimed to find out dominant differences in investment tools linked with possible positive effects on business performance. The research tested the business entities in the transitional economy of Slovakia in Central Eastern Europe. Statistical analysis of contingency as an appropriate testing method for categorical variables was applied in the research. Findings demonstrated better business performance in companies with partly or fully foreign ownership. Results present statistically significant differences in the use of individual investment tools between foreign firms against local firms as well as comparison in automotive, engineering, and other industries.

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Product knowledge and firm performance: A study of Dangote Group

Product knowledge and firm performance: A study of Dangote Group

Author(s): Olufemi Ogunkoya,Olugbenga Abatan / Language(s): English Issue: 1/2022

Knowledge, according to researchers, is significant for competitive advantage. This study aimed to investigate the impact of product knowledge on firm performance in Nigeria. This study employed a survey research design. Primary data was employed for this study and 532 copies of the questionnaire were administered to the respondents of the study. Regression analysis was employed to verify the hypotheses formulated for this study. Results revealed that product experience knowledge is the most significant measure of product knowledge driving firm performance. The study concluded that the relationship between product knowledge and how efficient the salesperson will be in driving the firm's revenue reveals the process by which salesperson knowledge influences firm performance. The study, therefore, recommends that to increase their performance, firms should improve the salespersons' knowledge of their product and motivate them to seek creative ways to drive revenue.

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The implementation, impact and challenges of balanced scorecard in Ethiopian land development and management office

The implementation, impact and challenges of balanced scorecard in Ethiopian land development and management office

Author(s): Jemal Abagisaa / Language(s): English Issue: 2/2022

The purpose of this study is to examine BSC implementation, contribution, and challenges encountered in Addis Ababa concerning Kolfe-keranyo Sub City Land Development and Management office. The study adapted a concurrent mixed-method approach, descriptive research design, primary and secondary data source, and probability and non-probability sampling techniques, to achieve the objective of the study. A five-point Likert scale questionnaire and structured interview were used as a data collection tool. The questionnaire was administered to employees and an interview was held with leaders. The findings of the study generally indicate that the contribution of a balanced scorecard in measuring service performance in land management is minimal because performance indicators are poorly designed, standards are unrealistic, which ignores the nature of the service, and performance data is not properly recorded. Finally, the study presented some recommendations, including redesigning the scorecard, setting realistic time standards, allocating adequate resources, strengthening training and awareness programs, and strong leadership support and commitment.

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Report on the performance management practices of organisation: The case of American Insurance Association in Malaysia

Report on the performance management practices of organisation: The case of American Insurance Association in Malaysia

Author(s): Eern Yie Choo / Language(s): English Issue: 2/2022

The purpose of this study is to provide readers with a comprehensive understanding of how people are managed for performance with the emphasis of putting theory into practice. The report also introduces the strategic importance of managing people for performance and general considerations of performance management implementation and employee development. An explanatory case study method is done using a literature review, whereby secondary data is used; document reviews and observations. The findings help the reader to understand theories and approaches to managing people for performance. The report also analyzes the importance of performance management processes in the organizational environment. This report enables readers to seek the relevant people and organizational design issues and get specific examples of how these managers implement a performance management system in their organization.

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Challenges limiting small and medium scale enterprises from adopting electronic commerce in Tanzania

Challenges limiting small and medium scale enterprises from adopting electronic commerce in Tanzania

Author(s): Emmanuel Abraham Nikundiwe / Language(s): English Issue: 2/2022

The paper describes the challenges of SMEs in the adoption of e-commerce technology in Tanzania. Dar es Salaam city-Ilala Municipal was chosen as a case study because SMEs found in Dar es Salaam are more likely to be using e-commerce since Dar es Salaam is among regions where most SMEs are connected to the internet are found in Tanzania. The researcher collected data from 30 SMEs found in Ilala Municipality. The data collected were then subjected to analysis using Quantitative methods and content analysis. Frequency and percentage were used in data presentation, where questions on technical challenges, Technological challenges, and management attitudes were answered. The results indicate that there are Technical, technological challenges, and management reasons that limit SMEs from adopting e-commerce. It was concluded that building any kind of electronic commerce system requires a strategy, that is the vision of the goal to achieve, a clear rationale of the business value, and a picture of the process to achieve such a goal and avoid a common pitfall.

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MODERN DÖNEMDE ALİŞ-VERİŞ AKDİNE ESAS TEŞKİL ETME AÇISINDAN MEZHEPLERİN DELİLLERİNE GÖRE SARF AKDİ

MODERN DÖNEMDE ALİŞ-VERİŞ AKDİNE ESAS TEŞKİL ETME AÇISINDAN MEZHEPLERİN DELİLLERİNE GÖRE SARF AKDİ

Author(s): Zekeriya ERKUT / Language(s): Turkish Issue: 54/2022

Shopping is a phenomenon as old as human history. It has taken its place in the history from the first period to the modern period. During this period, humanity became aware of the nature of its actions, together with the revelation, and as a result of this situation, it was able to shape its actions according to the principles specified by the revelation. Thus, the actions of man passed through the control of revelation and became a way of life in a systematic integrity. When we look at the revelation, which is the first source of this way of life and also the life adventure of man, we see that it contains all the aspects that man needs. One of these aspects is the economic life. The Revelation presented a framework in which people could live by considering economic activities within its own framework. In economic life, shopping, which is obligatory in human life, and the exchange contract within it, have guided humanity according to this framework on the perspective of revelation. Islam, which is the last link in the revelation, has extended this framework in a way that will continue until the doomsday. In the following periods, with the involvement of fiqh scholars in the process, economic life was systematized and guided humanity in order to stay on the axis of revelation and within the framework drawn by it. This system, which we call the sect, also revealed the structure that formed the basis for the shaping of the variables that emerged with the developing time according to the prophecy. It is also important to reveal the exchange contract and its structure, in terms of guiding the situations that may be included in the exchange contract transactions with the changing time. Our article, which we have written for this purpose, is important in terms of handling the exchange contract of the sects and the reflection of this understanding in the following periods.

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MAŞINQAYIRMA SƏNAYESİNİN TARİXİ İNKİŞAF MƏRHƏLƏRİ və MÖVCUD VƏZİYYƏTİ

MAŞINQAYIRMA SƏNAYESİNİN TARİXİ İNKİŞAF MƏRHƏLƏRİ və MÖVCUD VƏZİYYƏTİ

Author(s): Eltun MƏLİKZADƏ / Language(s): Azerbaijani Issue: 54/2022

One of the key criteria in the structure of global industry is taking division on the production units and final consumption. Heavy industry and machine-building are primarily encircle the production of production facilities. Since the industrial revolution, heavy industry and mechanical engineering have dominant position in industry structure. In the past decades, this tendency has intensified thus, most of the scientific and technical innovations are just applied in these areas.

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VERİ ZARFLAMA ANALİZİ (VZA) İLE BANKACILIK SEKTÖRÜNÜN ETKİNLİĞİNİN ÖLÇÜLMESİ. AZERBAYCAN ÖRNEĞİ

VERİ ZARFLAMA ANALİZİ (VZA) İLE BANKACILIK SEKTÖRÜNÜN ETKİNLİĞİNİN ÖLÇÜLMESİ. AZERBAYCAN ÖRNEĞİ

Author(s): Sakit Yagubov,Ulvi Yagubov / Language(s): Turkish Issue: 54/2022

In this study, the Azerbaijani banking sector and the Data Envelopment analysis technique are mentioned. On the other hand, the Azerbaijani banking sector has been discussed in four items and both the input-oriented and output-oriented CCR model has been explained. The data of the 10 largest banks in terms of total assets for 2021, which are constantly operating in the Azerbaijani banking sector, were used for our study and the efficiency analysis of these banks was made. Which inputs and outputs to use in the analysis were decided by examining previous similar studies. As a result, efficiency values were determined for all banks in the period of 2011-2021 and new targets were determined for a total of 6 banks that were inefficient in 2021.

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Innovative Nature of Social Entrepreneurship at the Present Stage

Innovative Nature of Social Entrepreneurship at the Present Stage

Author(s): Halyna V. Kaplenko,Inna M. Kulish,Andrii V. Stasyshyn,Volodymyr Ya. Burak,Svitlana M. Synchuk / Language(s): English Issue: 5/2022

The paper reveals that social entrepreneurship as a type of activity aimed at solving certain problems of society, first emerged in the former Soviet Union in the form of enterprises in the society of the blind; and, accordingly, in Ukraine, which at that time was part of the Soviet Union. These events took place more than fifty years earlier than in the United Kingdom, which is now considered the founding father of social enterprises. The conditions in which the first social enterprises were created and functioned, the influence of public administration and regulations on this process are shown, and it is shown how social enterprises created on the basis of humanism became an instrument of coercion by the state and thus lost their essence. The example of Costa Rica (first place in the world in the Happy Planet Index) and Norway (second place in the world in terms of Prosperity) shows that methods of supporting social entrepreneurship can range from full-fledged institutional support at all levels to almost complete lack of influence and control by the state. The existing classifications, features and concepts of social enterprises were analysed, mistakes made in the past were taken into account, and in particular, the need for non-discrimination was emphasised. And on this basis, the authors proposed to identify four features that are mandatory and relevant to each social enterprise. It is emphasised that none of the components of the “Triple Bottom Line” can be defined as the most important because they are all equally important. It is shown that a social enterprise is not identical to a charitable organisation. It has been established that a classic enterprise may have the characteristics of a social enterprise, but a social enterprise obligatory must have these characteristics in order to fulfil its mission. It has been shown that the same organisations can be sources of funding or social entrepreneurs, depending on what services it provides in specific conditions. The instruments of state support of social entrepreneurship in Ukraine are considered and it is shown that they are insufficient. The labour market and the number of people with disabilities in Ukraine are analysed, the existence of problems with the employment of people with special needs is shown and the need to strengthen state aegis and provision of regulatory and legal support for social entrepreneurship in Ukraine is emphasised. The obtained results are planned to be used in further research, which will relate to the opportunities for social entrepreneurship in the field of environmental services.

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Assessing the Activities of Insurance Companies Due to the Disease of Private Pension

Assessing the Activities of Insurance Companies Due to the Disease of Private Pension

Author(s): Nataliya Vnukova,Daria Davydenko,Svitlana Achkasova,Olexandr Yagolnitskyi / Language(s): English Issue: 5/2022

The purpose is to develop a methodological approach and confirm the hypothesis of low risk of the entire market of life insurance companies in Ukraine according to the financial statements to ensure private pensions. Subject – methodological support for risk assessment of insurance companies for life insurance according to the financial statements to ensure private pension. Object – the process of assessing the risk of the activities of insurance companies for life insurance. Research base – the whole market of insurance companies for life insurance of Ukraine, which provide services for non-state pension. The adaptation method of integral risk index (hereinafter – IRI), which allows to divide insurance companies into four zones, was used in the study: catastrophic IRI; critical IRI; acceptable IRI; risk-free IRI. Each zone is determined by the level of compliance of the insurance company’s performance indicators with the regulatory limits in Ukraine. A complete list of life insurance companies providing private pension provision in Ukraine was selected as a study. The method is based on a score on T. Saaty’s scale, which allows determining the rank of the entities in the insurance market according to their risk. All evaluated life insurance companies in the Ukrainian private pension market reliably build a risk management strategy which allows to assess this market with low risk. In order to have risk-free activity, it is necessary for the companies of allowable risk zone to strengthen some indicators, namely to increase the appropriate level of investment and balance the levels of accounts payable and receivable. The obtained results of establishing the risk levels of all life insurance companies which provide private pension provision through the definition of IRI allow to form an individual risk assessment of the insurance company and develop measures for prevention and counteraction of risks, establish general trends of the insurance market development from the private pension scheme of the country by means of the detailed assessment of particular indicators. The practical effectiveness of the suggested experimental approach is potential and it can be tested in the activities of other insurance companies, while new indicators of changes in the regulation system of the Ukrainian insurance market as to the suggested algorithm will be the basis for determination of risk zones which are adapted for the changes. The scientific novelty is to develop a methodological approach to risk assessment of life insurance companies to provide private pensions, which consists in a systematic combination of evaluation stages using the proposed financial indicators, how to measure and integrate them, the formation of the proposed scale risk and its interpretation, which allows for constant monitoring of the level of risk of the entire market of life insurance companies to provide private pensions on the basis of public financial reporting. This approach allowed to assess the risk of all life insurance companies in the market of private Ukrainian pension scheme that proved the low level of risk in this market which is positive for consideration of its development strategies.

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CLOUD SUPPLY CHAIN MANAGEMENT AND CUSTOMER SERVICE: THE MEDIATING ROLE OF USER SATISFACTION

CLOUD SUPPLY CHAIN MANAGEMENT AND CUSTOMER SERVICE: THE MEDIATING ROLE OF USER SATISFACTION

Author(s): Nader Mohammad Aljawarneh,Khaled Abdel Kader Alomari,Ziyad Saleh Alomari,Omar Taha,Abdallah Mishael Obeidat / Language(s): English Issue: 19/2022

The study seeks to define the impact of cloud supply chain management on customer service: the mediating role of user satisfaction. The research sample comprised of 350 male and female employees. To achieve this research purpose, there were 303 questionnaires valid for statistical analysis, adopting the descriptive approach. Questionnaire was used to measure the impact of cloud supply chain management on customer service at the Jordanian pharmaceutical companies listed on the Amman Stock Exchange. The study concluded that there was a high using level of cloud supply chain management, and that the same applies to the level of customer service and user satisfaction. In addition, there was a relationship between the cloud supply chain, customer service and user satisfaction. In light of the aforementioned results, the study recommended the linking and strength of interaction between the cloud supply chain and means of communication through social networking sites that serve a large number of social classes and enhances the confidence of customers connected in this cloud.

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SWOT Analysis and Key Actors in the Field of CSR

Author(s): Maria LOGHIN,Cătălin Răzvan Dobrea,Mihai Octavian PERPELEA / Language(s): English Issue: 2/2022

This article presents a strengths, weaknesses, opportunities, and threats (SWOT) analysis of the new context of CSR development in Romania. The analysis starts from the initial proposal of the Romanian government from 2011. The authors of this paper framed the most recent studies in the CSR/ SR field. The main objective of this study is to rewrite and adapt the initial SWOT analysis proposed by the Romanian government based on the actual context of CSR development. In addition, current CSR legislation is presented at the European and national levels. Furthermore, a figure with key actors and their strategies is shaped in the field of CSR. As a methodology, the authors of this article applied different queries for databases containing scientific materials: JSTOR, ProQuest, Web of Science. One of the main results emphasized in this article is that local authorities should be more involved in the Romanian economy as a primary starting point for better CSR development.

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CRYPTO ART PERCEPTION OF UNIVERSITY STUDENTS WITHIN THE SCOPE OF NFT-BLOCKCHAIN PLATFORM

CRYPTO ART PERCEPTION OF UNIVERSITY STUDENTS WITHIN THE SCOPE OF NFT-BLOCKCHAIN PLATFORM

Author(s): Ceylan Sebik Gündüz,Gamze Eryılmaz,Yeliz Yazici / Language(s): English Issue: 90/2022

This research is based on university students' perception of NFT (Non-fungible token). It is aimed to examine the perception of crypto art within the scope of the blockchain platform. The population of the research, which was developed with a quantitative research design, was students from all fields studying at Ondokuz Mayıs University, and the sample was determined as 384 randomly selected students from these students. As the data tool of the research, it was obtained from the questionnaires conducted with the students studying in the fields of science, social, health and fine arts in the academic fall semester of 2021-2022 at Ondokuz Mayıs University in Samsun. Data; NFT has been evaluated in two groups according to whether they are aware of crypto art or not. The results of the research show that 55.5% of the students are aware of the concept of NFT, 31.3% of them use the Cryptocurrency system and 5.7% of them use the crypto art NFT. In terms of being aware of NFT crypto art; A statistically significant relationship was found in terms of gender, the unit where he studied, the relationship between himself and his parents with art, his and his mother's closeness with technology, and the type of art he was interested in. When the reliability of the blockchain crypto platforms was evaluated, 35.6% of the students stated that they found this system reliable. As a result, although the level of use of crypto art systems, which is a very new concept, among university students is low, it shows significant changes in the awareness levels of the participants according to the relationship between them and technology. NFTs use smart contracts to verify ownership and terms. However, as it is clearly seen in the research findings, the majority of the students stated that they are undecided about the reliability of blockchain systems. “Does a work of art replace the original?” In the premise, most of the students disagree option was coded. In the context of research findings, most of them are aware of NFT and they see themselves as potential NFT producers. The impact of digitalization and rapid spread, especially on the young generation, is undeniable. When we look at the situation in the context of art economy, it can be said that the perspective towards the acceptance of art as an economic tool suitable for the arguments of the digital world, as in many disciplines, will change relatively.

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COPRAS YÖNTEMİYLE FİNANSAL PERFORMANS ÖLÇÜMÜ - PERAKENDE TİCARET FİRMALARI ÜZERİNE BİR UYGULAMA

COPRAS YÖNTEMİYLE FİNANSAL PERFORMANS ÖLÇÜMÜ - PERAKENDE TİCARET FİRMALARI ÜZERİNE BİR UYGULAMA

Author(s): İsmail Fatih CEYHAN,Özden KARAPOLAT / Language(s): Turkish Issue: 2/2022

The financial performances of five selected retail trade companies in Borsa Istanbul (BIST) between 2014-2019 were evaluated in the research. Ten financial ratios were accepted as criteria in the selection of alternatives. COPRAS multi-criteria decision making method was used as a method of measuring the financial performance of companies. According to the results, these companies operating in the retail trade sector showed a changing performance within a six-year period. As a result of the performance analyzes reached with the COPRAS method, the retail trade company with the highest average performance in the ranking 2014-2019 was Adese Alışveriş Merkezleri Ticaret A.Ş. However, Bizim Toptan Satış Mağazaları A.Ş. was the only one company never get the top in the financial performance ranking in this six-year period. Carrefoursa Carrefour Sabancı Ticaret A.Ş. and Bim Birleşik Mağazalar A.Ş. twice, and Migros Ticaret A.Ş. had once the highest score in the financial performance ranking during the same period.

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DİJİTAL DÖNÜŞÜMDE MOBİL SAĞLIK İŞ MODELLERİ

DİJİTAL DÖNÜŞÜMDE MOBİL SAĞLIK İŞ MODELLERİ

Author(s): Aslı ÇİLLİOĞLU KARADEMİR,Yaşar Akça / Language(s): Turkish Issue: 2/2022

In Industry 4.0, digital technology and digital transformation have significant effects on businesses all over the world. Digital transformation leads to changes in organizational structures, functioning, processes and business models. The field of health technologies is one of the fields that are experiencing this change. The mobile health (m-Health) application, which is used in the field of health. It is provides that many contributions such as being remotely monitored and being accessible from anywhere at any time. The mobile health opportunity offered to users leads to changes in the business processes of organizations and offers new business models to health organizations. At the same time, integration is ensured on the business value chain of the enterprise and ecosystems are formed in which various stakeholders from hospitals to health enterprises. From government institutions to communication institutions jointly establish and connect to each other. When the studies in the literature are examined, it is seen that the subject of smart applications is discussed in general. But the possible business model processes that will reflect on the enterprises are not sufficiently focused. In this study, mobile health services in Turkey will be examined in terms of business model and the current situation in Turkey will be revealed in order to contribute to eliminating the deficiency in this subject.

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COVİD-19 SALGINININ GIDA SEKTÖRÜ ÜZERİNDEKİ FİNANSAL PERFORMANS ETKİSİNİN ENTROPİ TABANLI VE PROMETHEE YÖNTEMİ İLE ANALİZİ: 2017-2020 DÖNEMİ

COVİD-19 SALGINININ GIDA SEKTÖRÜ ÜZERİNDEKİ FİNANSAL PERFORMANS ETKİSİNİN ENTROPİ TABANLI VE PROMETHEE YÖNTEMİ İLE ANALİZİ: 2017-2020 DÖNEMİ

Author(s): Kemal TÜMİNÇİN,Ahmet Öztel,Kenan Korkmaz / Language(s): Turkish Issue: 2/2022

In this study, the financial performance analyses of 17 companies operating in the food sector in the period 2017-2020, which were provided with information on the Public Disclosure Platform (PDP), were examined. In this context, 16 financial ratios consisting of liquidity, financial, asset-capital structure, activity and profitability ratios obtained from the financial statements were used. Financial performance analysis of firms was carried out using Entropy and PROMETHEE methods. The impact of the Covid-19 pandemic, which has affected many areas globally, on the financial performance of companies in the food sector has been investigated and it is aimed to evaluate the epidemic by comparing the previous periods with the year 2020, when it began. In this sense, weighting was calculated using the Entropy method, which is a Multi-Criteria Decision-Making (MCDM) technique, and financial performance analyses of the obtained weights for the period 2017-2020 were performed using PROMETHEE method, which is another MCDM technique. In the study, it was found that the financial performance of some food companies increased and the financial performance of some companies decreased compared to the previous period in 2020, when the impact of the Covid-19 pandemic began. In addition, according to the arithmetic average financial performance ranking for the period 2017-2020, while KRVGD company became the most successful food company, TETMT was found to be the company with the lowest financial performance value. Showing the ranking of the best financial performers in 2017, 2018, 2019 and 2020, respectively BANVT, PETUN, ULKER and KENT are the companies. It has been determined that TETMT, VANGD, VANGD and TETMT are the companies with the lowest financial performance ranking respectively in the given years.

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DİJİTAL PAZARLAMAYA YÖNELİK BİR İNCELEME

DİJİTAL PAZARLAMAYA YÖNELİK BİR İNCELEME

Author(s): Elcan Ismayılov / Language(s): Turkish Issue: 2/2022

Digital marketing is the marketing of goods and services, including mobile phones, display advertising and other digital media using digital technologies, especially the internet. As digital platforms are increasingly incorporated into marketing plans and daily life, and people use digital devices instead of visiting physical stores, digital marketing campaigns are becoming more pervasive and efficient. Developing technologies change people's living standards, purchasing and consumption habits, making it difficult for businesses to differentiate from their competitors and focus on customers. Sensing this change, companies are shifting most of their advertising spending to digital channels to reach target audiences faster. However, digital marketing is undergoing more rapid and differentiated changes than the transformation of customers, companies, industries and value chains. Therefore, businesses that continue to promote and market products and services on digital platforms develop new marketing strategies to achieve their marketing goals. The aim of this study is to examine digital marketing conceptually and to reveal the benefits of digital developments to companies.

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