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Особливості та розвиток менеджменту зовнішньоекономічної діяльності віртуальних підприємств в Україні

Author(s): Tetіana Kuznіetsova,Tetiana Rybakova / Language(s): Ukrainian Issue: 52/2022

Relevance of the research topic. Continuous expansion of virtual networks, digitalization of all processes, transformation of global technologies lead not only to the development of new types of economic relations, but also to the logical change of traditional types of business. Formulation of the problem. The lack of a common definition of network structures management at the level of foreign economic and international activities in the digital century leads to slowing down the development of virtual enterprises in Ukraine and insufficient isolation of significant competitive advantages in the modern innovation and investment model of Ukrainian economy. Analysis of recent research and publications. To date, Timashova L., Serdyuk S., Shingur M., Amor D., Byrne JA, Brandt R., Davidow W., Malone M., Port O. have studied certain technological processes and business models of virtual enterprises, but in practice, there are no similar studies for implementation in the Ukrainian economy and no research on the management of virtual enterprises engaged in foreign economic activity. Selection of unexplored parts of the general problem. Drawing attention to the virtualization of production processes in the implementation of foreign economic activity contributes to the revision of the management strategy of the virtual enterprise to ensure its competitiveness in the long run. Problem setting, research goals. The objectives of the study are: to substantiate the key role of management of foreign economic activity for enterprises operating in virtual networks; to study modern conditions of virtual enterprises functioning; to determine the influence of the digital economy factors on the formation of management properties in them; analyze local goals and objectives of virtual enterprises in accordance with business models. The purpose of the study is a comprehensive scientific abstraction to the interpretation of the concept of "virtual enterprise engaged in foreign economic activity", and to analyze the peculiarities of the development of this network structure in Ukraine. Research methods. To achieve the goal of the article, a set of formal and informal methods of modeling and forecasting was used; operational-applied and analytical-prognostic; systemic; comparative analysis and theoretical generalization. Presentation of the main material (results of work). The article examines the conditions and functionality of creating a virtual enterprise engaged in foreign economic activity, as a new network form of online business. The expediency of creating virtual enterprises in order to intensify the process of business design and efficiency of business startups is substantiated. The main stages, goals and objectives are highlighted and the peculiarities of creating a virtual enterprise engaged in foreign economic activity are determined. Ways to accelerate the creation of virtual enterprises in Ukraine are proposed. Field of application of results: training courses in management and entrepreneurship, practical activities in business incubators to create innovative modern startups. Conclusions according to the article. The creation of Ukrainian virtual enterprises engaged in foreign economic activity will contribute to the formation of effective business design and development of intellectualization and digitalization of production, integration of resources, a transformation of global technologies in the Ukrainian market. Virtual enterprises of national origin have all the prerequisites and opportunities to enter foreign markets through cybersecurity and coordination of global business models and business processes, taking into account all existing risks.

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Методологічні підходи до формування тарифів на морському транспорті

Author(s): Natalia Kudrytska / Language(s): Ukrainian Issue: 52/2022

Relevance of the research topic. The article is devoted to the problem of improving the methodology of formation of tariffs on maritime transport, the relevance of which is confirmed in the National Transport Strategy of Ukraine until 2030, the Strategy for Seaports of Ukraine until 2038, the Maritime Doctrine of Ukraine until 2035. Analysis of recent research and publications. The author provides an overview of foreign research on the problems of tariff policy, investment restrictions in the shipping sector, determining the transport costs of maritime transport and their impact on international trade flows. Problem setting, research goals. The aim of the article is to improve methodological approaches to the formation of tariffs for maritime transport. Selection of unexplored parts of the general problem. Despite the large number of scientific studies on the problems of improving tariffs on maritime transport, it should be noted the lack of domestic methodological work. Presentation of the main material. The author identifies the factors that affect costs: the difference in capital costs and labor costs; geographical location, especially the distance of transportation; level of insurance fees; return on scale; development of container transportation, technological changes in the transport sector; quality of terrestrial infrastructure; port efficiency; political measures and investment restrictions, organized crime; a certain level of state regulation. Conclusions according to the article. In Ukraine, it is necessary to introduce methodological approaches to the development of tariffs that would take into account the cost of goods transported, production costs, «value» of products for the final consumer, the interests of other transport participants (shipper, freight forwarder, carrier, terminal operator, consignee).

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Використання маркетингових технологій у розвитку та здійсненні соціальної відповідальності підприємств в умовах електронної комерції

Author(s): Mykola Ignatenko,Liudmyla Levaieva,Vitaliy Pospolit / Language(s): Ukrainian Issue: 52/2022

The subject of the research is the peculiarities of the use of marketing technologies for the development of enterprises in the environment of e-commerce and digital economy, as well as their implementation of social responsibility. The purpose of the article is to establish the features of Internet marketing and the impact and directions of application of marketing technologies on the development of enterprises and their implementation of social responsibility in the e-commerce environment as an important part of the digital economy. The methodological basis of the article are methods of system-structural analysis and synthesis, historical and monographic, economic comparisons. The results of the article. As a result, it was determined that Internet marketing or marketing technologies for enterprise development cover specific tools and techniques. However, since social responsibility, which is introduced in the traditional economy as an important factor in improving the image and business reputation of business, helps to increase the loyalty and profitability of enterprises, it should be implemented in the e-economy. Its specific forms and manifestations are established. Field of application of results. Conclusions and results of the article can be used by enterprises in the implementation of marketing technologies in e-commerce; in the educational process of economic specialties of higher education institutions. Conclusions. The development and operation of enterprises in the e-commerce environment are accompanied by special strategies and technologies of Internet marketing. They apply not only to its components and tools, typical of online conditions (interactivity, targeting, web analytics) but also to various forms and manifestations of social responsibility. Given that e-commerce is targeted at the target audience, manifestations of social responsibility help to improve the business reputation and image of enterprises, and thus attract additional customers. Manifestations of social responsibility are: providing information and presenting new quality products from processed raw materials; development and use of loyalty programs for regular customers; accrual of bonuses for the purchase of goods for animals, as well as environmental orientation; providing promotions and discounts on food products and basic necessities. It is also the provision of free delivery of goods - unconditionally or under certain conditions. Finally, it is the online sale of only products and services that are permitted by law. This includes providing truthful information and publicity, good faith and accountability.

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Функціонування підприємств туристичного бізнесу у контексті розвитку сільських територій

Author(s): Iryna Romaniuk,Valentyn Penkovsky,Yaroslav Yatsenko / Language(s): Ukrainian Issue: 52/2022

The subject of the research is the peculiarities of the functioning of tourism business enterprises in the context of rural development. The purpose of the article is to analyze the resource potential, conditions of organization and foreign experience of rural green tourism enterprises, assessment of the effectiveness of tourism and agricultural activities in rural areas. The methodological basis of the article is the methods and approaches of economic, institutional and sustainable development theory. In particular, systematic and holistic approaches, methods of analysis and synthesis, structural modeling were used; monographic; abstract-logical. The results of the article. It is determined that socio-economic resources of rural green tourism enterprises are understood as labor resources, accommodation facilities, separate utility rooms, machines and equipment or devices, production and technological processes (wine, food, oil and fat, fruit and vegetable canning, etc.), certain productions and activities growing flowers, medicinal herbs, farm animals, picking fruits and berries, mushrooms, honey production, fish farming, etc.) as sightseeing sites or tourist attractions. It is established that the tendency to increase the influence of tourism and resorts on the dynamics of economic and social development of the region is maintained by increasing domestic and foreign tourist flows, as well as increasing revenues from tourism to the local budget. It is substantiated that the assessment of economic efficiency of rural green tourism enterprises should be carried out on the basis of the volume of services provided by them, the costs of their implementation and profits. Field of application of results. The obtained results can be used in the process of the further scientific study of an important problem – improving the efficiency of the market of tourist services and rural green tourism enterprises. Conclusions. It is established that rural green tourism enterprises in the leading countries of the world have developed significantly, and their number is 10.0-50.0 times higher than the number of domestic ones. Thus, rural green tourism is a mass activity, employment and income of rural residents. Therefore, in European countries, it is seen as an alternative to agriculture, where the number of employees is constantly declining due to automation and digitalization, and its support has become a state program. It also provides recreation for almost 1/3 of all tourists. Therefore, it is important to implement the most effective areas of experience in rural tourism in Ukraine. This is the organization of thematic annual advertising campaigns for rural recreation with state and regional support; indirect state support in the form of non-taxation; development of pilot projects for the development of rural green tourism for individual rural areas; combining rural green tourism with gastronomic, cognitive, etc. types of tourism; strengthening the greening of rural green tourism.

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Актуальные проблемы и перспективы развития социального предпринимательства в Латвии

Author(s): Zhanna Tsaurkubule / Language(s): Russian Issue: 52/2022

The article is devoted to the analysis of development trends, identification of problems and elaboration of recommendations for the development of social entrepreneurship in Latvia. The subject of study is theoretical and practical aspects of functioning of social enterprises in the context of current trends in the development of social entrepreneurship in Latvia. The purpose of the study: to identify factors and problems of functioning of social enterprises in Latvia based on the analysis of their activities, as well as to evaluate possibilities for the development of social entrepreneurship in Latvia in modern environment. Research methods: content analysis, historical, analytical, comparative, tabular, graphical. Results of the study: historical prerequisites for the emergence of social entrepreneurship phenomenon in the world were considered. Based on the analysis of the development of social entrepreneurship in Europe, an analysis has been made and trends in the development of social entrepreneurship in Latvia in sectoral and regional contexts have been identified. The institutional environment and regulatory framework governing the development of social enterprises in Latvia were explored. The analysis of the main factors of socio-economic development of the country, which have a direct impact on the development of social entrepreneurship, has been carried out. The possibilities and advantages of developing social enterprises in Latvia have been described. Problems have been identified and recommendations have been elaborated for the further development of social entrepreneurship in Latvia. Applicability of the study results: conclusions and results can be used in the work of social enterprises within various fields of activity, in the work of associations of social entrepreneurship and other non-governmental organizations, authorities, as well as in the educational process of higher education institutions focused on economics and social welfare.

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Соціально-економічні наслідки COVID-19 для українського малого бізнесу і домогосподарств

Author(s): Oksana Palamarchuk,Vadym Melnyk / Language(s): Ukrainian Issue: 52/2022

Relevance of the research topic. The COVID-19 pandemic has shaken Ukraine's economy and affected all businesses. In addition, it showed how vulnerable both business owners and employees can actually be. And, although quarantine has paralyzed business activity in all parts of the world, for Ukrainian entrepreneurs this test has complicated the already difficult economic situation. A socio-economic assessment of the impact of COVID-19 on businesses and households, led by UNDP and in collaboration with UN Women and the Food and Agriculture Organization of the United Nations, found that 84% of households had reduced incomes and 43% had at least one family member lost his job. Formulation of the problem. Small business is the driving force of the entire economy. This thesis is confirmed by the practical experience of Ukraine and foreign countries. For the past two years, the economies of the states have been affected by the COVID-19 pandemic, which has exhausted them and forced them to look for new ways to support, rationally and economically use funds. Big business has adapted quickly to the challenges of the crisis, but small businesses are not always able to respond adequately and are the most vulnerable, as small businesses tend to lack the financial reserves to stay afloat and go bankrupt in the wake of another pandemic. Selection of unexplored parts of the general problem. Scientists have not yet sufficiently studied the impact of the COVID-19 pandemic on the development and functioning of small business, so they require more detailed research. Problem setting, research goals. The aim of the article is to study socio-economic problems and develop possible anti-crisis measures to overcome the negative impact of the COVID-19 pandemic on the development of small business and household activities. Research method or methodology. The article uses a set of such methods: generalization, descriptive, abstract-logical and systematization. Presenting main material. Given the destabilization of the economy and limited financial resources caused by the pandemic, it is business entities that do not require large start-up investments that can, with some support, solve Ukraine's crisis economy most quickly and effectively, stimulate competition and promote economic growth. Based on the above, we can say that the development of entrepreneurship is a powerful factor in reforming the economy: creating a socially-oriented market mechanism, overcoming the current crisis decline in production and providing conditions for economic growth of the regions. Unfortunately, small business, which for many years was formed as a means of subsistence for entrepreneurs and their families, and remained a "survival business" without being formed into a full-fledged sector of the economy, construction, etc.) carries the following important economic burdens: is an important part of the country's export activities, along with large corporations is an important component of innovation, cooperates with large enterprises, forming mutually beneficial cooperative structures to become a decisive factor in improving economic mechanisms, and must work in the interests of all segments of society, contribute to the eradication of poverty. Field of application of results. The results of the study can be used in the study of problems: regional economy, global economy, national economy. Conclusions according to the article. In the conditions of a pandemic and a crisis of the economy, it is the state's assistance to small businesses that can lead to an improvement in the economic situation both in the regions and in the country as a whole. Today, it is with small and medium-sized enterprises that the state hopes for rapid positive structural changes in the economy, overcoming the economic crisis and creating conditions for economic growth. That is why countries with developed economies do their best to promote the development of small business by creating a favorable economic climate for its existence, develop and implement various measures of financial support by the state.

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Методологічні засади оцінки упущеної вигоди

Author(s): Lidiia Horoshkova,Dmytro Antoniuk,Olena Vasyl’yeva / Language(s): Ukrainian Issue: 52/2022

Relevance of the research. Russian military aggression against Ukraine has caused significant material losses to the Ukrainian economy: the infrastructure destruction, as well as destruction and damage of businesses property of all forms of ownership. Losses are particularly significant for small and medium-sized businesses, which have a high degree of risk and revenue instability due to significant dependence on external factors. Small and medium-sized businesses are naturally focused on the available resources, which, in the first place, may be lost or damaged. Small business development performing some specific socio-economic functions acts as a driving force of many economies around the world. That is it will be extremely important for the reconstruction of Ukraine's economy in the postwar period. Problem statement. To restore Ukraine, there is a need to assess losses of economic entities, which include the value of damaged property and loss of profit. Therefore, today there is a need to quickly develop an algorithm/methodology to assess loss of profit from hostilities. Analysis of recent studies and publications. The nature of losses and benefits in a number of regulatory sources, namely the Civil Code of Ukraine, the Commercial Code of Ukraine, the National Regulation (Standard) of Accounting and "General Requirements for Financial Reporting" has been analyzed. Unsolved parts of the general problem. Amid Russia's armed aggression in Ukraine, the property of legal entities and individuals is being damaged and destroyed. Recently the Cabinet of Ministers of Ukraine has adopted Resolution № 326 dated March 20, 2022. It concerns the compensation of the value of destroyed (damaged) property as a result of the war to legal entities. Regarding the assessment (examination) of loss of profit, there is no appropriate methodology of loss of profit calculation and determining its size in Ukraine. Moreover, the legislator does not link the plaintiff's right to compensate for damages with the methodology (method) of their assessment. Task and objective. The above circumstances determine the feasibility of developing methodology for calculating loss of profit and its size to create the mechanism for its compensation, taking into account sectoral characteristics of small and medium-sized businesses. Study methodology. General scientific (analysis and synthesis, induction and deduction, and grouping analysis) and special (abstraction, modelling, etc.) methods of studying economic phenomena and processes have been used in the research. The main material (study results). The methodology for estimating the loss of profit of business entities as a result of hostilities (aggression) has been developed. The following criteria should be used to determine the loss of profit: typical circumstances, reasonable costs, and compensation. There is a term to determine the loss of profit. That is to confirm its reality and materiality, and a reasonable amount of estimated revenue or profit. The methodology involves determining eight key indicators (groups of indicators) of an entity based on the analysis of its financial, accounting and tax reporting. It is also an opportunity to take into account when determining the loss of profit the nature and type of business activity. If it is a stable company during a long period, the basis for determining the amount of compensation may be based on its financial statements for 3-5 years. If there is no information about long-term activities, it is advisable to use scenario analysis. Expert assessment can also be performed by building a mathematical model on the principles of information sufficiency, using accounting and financial documents. The loss of profit assessment can be done using direct, evaluation or hybrid approaches, depending on the business specifics. When determining the loss of profit, it is advisable to take into account the peculiarities of doing business in different fields of national economy. The loss of qualified personnel and additional training costs play an important role in the industrial sector; the service sector may incur losses in the form of loss of profit without damage or loss of property; the agricultural sector is the most vulnerable sector in terms of loss of profit due to the war, as well as the most difficult object to calculate the amount of loss of profit having too many factors, which must be taken into account. In our opinion, the loss of profit as a result of armed aggression can take place without direct material damage and as a result of reduction or termination of business performance during the war, which contradicts the Resolution № 326, and requires further regulation. Conclusions. The methodology for assessing the loss of profit of a business entity as a result of hostilities (aggression) has been developed. The methodology involves determining eight key indicators (groups of indicators) of an entity based on the analysis of its financial, accounting and tax reporting. It has been proved that it is advisable to take into account the peculiarities of doing business in different sectors of national economy. The loss of qualified personnel and additional training costs play an important role in the industrial sector; the service sector may have losses in the form of loss of profit without damage or loss of property; the agricultural sector is the most vulnerable sector in terms of loss of profit due to the war, as well as the most difficult object to calculate the amount of loss of profit having too many factors, which must be taken into account. It has been proved that the loss of profit as a result of armed aggression can take place without direct material damage and as a result of reduction or termination of business performance during war.

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The role of human resources practices and the mediating effect of innovative capacity on the growth of Vietnamese enterprises

Author(s): Vuong Khanh Tuan / Language(s): English Issue: 2/2021

Purpose – In today’s competitive global market, Vietnamese enterprises are faced with highly competitive rivals, including not only domestic corporations but now multinational corporations as well. The role of human resources and their constant innovation are considered significant factors in supporting the survival and continued growth of Vietnamese enterprises. In this new era, HR management is required to promote and strive for innovative development and disseminate its implementation within enterprises. Aim(s) – This empirical study examined the role of human resources practices (training and development (TD), leadership skills (LS), compensation and benefits (CB) and talent acquisition (TA)) and the mediating effect of innovative capacity (IC) that leads to the improvement of the growth of Vietnamese enterprises (EG). Design/methodology/approach – The empirical research study used questionnaires for data collection and the rest of the study was conducted using quantitative analysis on 398 suitable samples utilizing the convenience technique and the findings and conclusions of the outcome study using exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modelling (SEM). Findings – The findings showed that the mediating role of IC greatly and positively impacted enterprise growth (EG). Meanwhile, TA strongly impacted on IC towards EG. The second strongest factor affecting IC towards EG was CB. The third strongest factor affecting IC towards EG was LS. The fourth strongest factor affecting IC was TD. Additionally, the supporting factors in human resources practices (TD, LS, CB, TA) and the mediating role of IC have a great positive influence on EG. Limitations of the Study and Future Research- Due to the time and the financial term, the research has many limitations in this study. Firstly, the researcher only collected data from around HCMC, meaning that there is a need to widen the collection in Vietnam to have a full snapshot of the HR knowledge and innovation capacity for enterprise development. Secondly, there is a lack of comparison. In the future, further studies should study individual industries to reference and compare the different outcomes of research. From these outcomes, the solutions will be relevant for HR strategies for Vietnamese enterprises. Lastly, there is a limitation in the factors studied. Future research could study additional factors such as salary, motivation factor, etc., to develop and enrich the study model. Practical implications – The role of HR management and innovative capacity are the crucial factors that affect the enterprise growth. Therefore, Vietnamese enterprises should reference, practise and apply this valued knowledge to support their overall change to survive, adapt and develop within the new era. Originality/value – The results have also indicated that the administrators of Vietnamese enterprises in Ho Chi Minh City have good perception in applying HR practices and improving innovative capacity, which will support enterprise growth. The outcome of the study will contribute valuable knowledge to the field of human resources and contribute to further research.

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Artificial intelligence as a tool in human research management – potential and current use

Author(s): Šimon Kusý,Lubica VARECKOVA / Language(s): English Issue: 2/2021

Purpose – The purpose of the paper Artificial Intelligence (AI) as a tool in Human Resource Management (HRM) - Potential and Current is to map the current knowledge based on the published scientific studies in the Web of Science database. Aim – Based on the systematic search, were selected fifteen studies, published within majority groups and selected attributes (year, location, research methods, focus) that were further analysed and compared according to company size and further implementation of AI, HR-bot in HRM. Design/methodology/approach – systematic literary search of selected fifteen studies was used for the qualitative evaluation of the analysed works. Findings – The outcome of the work was the selection of individual directions by years, areas, research location and findings in the papers, where most of them are focused on AI implementation in large companies and reflection of micro, small and medium-sized companies standing behind. Limitation of the study – The limiting conditions of the survey can be seen in the number of published research in the area of small and medium-sized companies. Practical application – The conducted research can provide guidance and facilitates the search for professional articles on AI as an HRM tool in various size companies. Originality/value – The search facilitates and provides the insight in the published studies where micro, small and medium-sized companies stand behind, thus the goal of comparing AI, HR-bot implementations in HRM according to the size of the company was met.

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Private over-indebtedness, a concept that has become too common?

Author(s): Gabriela Bodea,Liviu Deceanu / Language(s): English Issue: 1/2022

Being indebted is a normal state. The difficulty arises, however, when the concept of indebtedness exceeds the chances and / or limits of the possibility of repayment. Over-indebtedness is identified when household incomes become insufficient to meet long-term commitments and payment obligations. Of course, the debtor becomes insolvent, despite the decline in living standards. The increased vulnerability to risk factors of monetary-financial shocks is associated with over-indebtedness and is the basis of the ideas used in our historical-economic research.

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The influence of fiscal regulations on transfer pricing: a bibliometric review

Author(s): Renata Fulop / Language(s): English Issue: 1/2022

It has been concluded that the concept “transfer price” means the price generated by multinational corporations in the process of commercial activity between the affiliated companies located in different countries and, correspondingly, different tax jurisdictions. The potential use of international transfer pricing as an income shift by multinational enterprises has long been recognized. Many tax-related scandals have been made public in the past few years involving some of the major multinational enterprises at this time. These were accused of practicing tax avoidance on an industrial scale by shifting profits to lower-tax jurisdictions through transfer pricing techniques. Multinational enterprises perform intra-firm transactions with foreign related parties to shift taxable profits by manipulating internal transfer prices. This bibliometric review of the literature we proposed aimed to summarize existing research, recognize patterns, problems, and identify the conceptual content of the field, contributing to the existing theory.

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Europäische fördermittel in Rumänien: erfolge, herausforderungen und perspektiven

Author(s): Tudor Irimiaș,Delia-Roxana Nicula / Language(s): German Issue: 1/2022

This paper deals with the topic of European non-reimbursable subsidies. In the current context of the European Union, it is important to analyze to what extent the objectives of the European Cohesion Policy are fulfilled in Romania. In this sense, the aim of the research is to identify, through the analysis of experts’ opinions, the single factors that are decisive for the success or failure of the funding programs. Moreover, there is a unified conclusion that both the internal project environment, defined by the relationship between consultant and beneficiary, and the external legal and procedural framework at European and regional level should be improved for a better achievement of objectives. The results are useful both for current and potential beneficiaries of European funding, but also for consultants, regional officials of development agencies and authorities at European level, as they provide a dissection and analysis of the dynamics between the involved stakeholders.

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Bune practici în evaluarea pe bază de risc a programului de prevenire a spălării banilor într-o instituție bancară

Author(s): Ioana Ana-Maria Codescu / Language(s): English,Romanian Issue: 5/2018

The Anti-Money Laundering („AML”) internal controls of financial institutions are no longer implemented to satisfy the supervision authorities, but precisely to prevent risks from materializing, risks which are much higher than just a fine, such as legal, reputational or substantial financial risks. Thus, we are welcoming institutional changes on the mentality and organizational culture, with the purpose of preventing the use of the financial institutions as means for money laundering, terrorist financing or other fraud schemes. This paper will firstly approach the „need” evolution with respect to AML measures, continuing by detailing the trends for assessing these measures. Basically, we would like to highlight that the Compliance function, especially from the AML point of view, should represent a business actual support and not an encumbrance. In this way, compliance and business should go in the same direction, which is business development in a safe and legal environment.

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Investiții străine directe în economia Republicii Moldova

Author(s): Camelia - Elena Ivan / Language(s): English Issue: 5/2018

The European Union aims through the European Neighbourhood Policy (ENP) and the Eastern Partnership (PtE) to develop close relations with the countries in its eastern neighbourhood. In this paper I analysed the impact of the implementation of the European Neighbourhood Policy/ Eastern Partnership on the attraction of foreign direct investments in the Republic of Moldova. Foreign Direct Investment (FDI) is one of the main engines of economic growth. For the Republic of Moldova, the implementation of ENP / PtE has led to the alignment of legislation with that of the European Union and has been an important step in attracting FDI. Also, the creation of the Free Economic Zones represented for the Moldovan economy the opportunity to attract investors and the development of the industrial branch, which generated the creation of better paid jobs, thus contributing to the increase of the living standards of the population of the Republic of Moldova.

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Recenzie carte: Comportament inadecvat: Nașterea economiei comportamentale, de Richard H. Thaler

Author(s): Ion Stancu,Adrian Mitroi / Language(s): English Issue: 5/2018

Review of: Richard H. THALER, Comportament : Nașterea economiei comportamentale ,Original title: Misbehaving: The Making of Behavioral Economics, Editura Publica, 2018 , 563 pp.

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THE ROLE OF UNIVERSITIES IN PROMOTING DIGITAL ENTREPRENEURIAL INTENTION AMONG UNIVERSITY STUDENTS IN JORDAN

Author(s): Mohammad Y. Alkhalaileh / Language(s): English Issue: 18/2021

In today's world, technology has taken a place so drastically that everything is being digitalized. Universities play a critical role in promoting entrepreneurship, providing the right entrepreneurial education, and contributing to economic and social development. However, few studies have examined the role of business incubators in universities. Therefore, the study explores the status of entrepreneurship education and incubation services and the effect of entrepreneurial self-efficacy on supporting digital entrepreneurship intention among the students at public and private universities in Jordan. Eighty-one students’ responses were received from three universities through an online questionnaire. The result of multiple linear regression confirmed that there is a significant and positive relationship between digital entrepreneurship intention and each of the following factors: entrepreneurship education, business incubation, and entrepreneurial self-efficacy. The study findings contribute to the current literature of digital entrepreneurship, by representing the significance of universities supporting systems in stimulating the students to start their own online businesses.

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COMPLEXITY METRICS IN DEVELOPING APPLICATIONS AND A METHOD FOR COST STANDARDIZATION

Author(s): Manuela Petrescu,Emilia-Loredana Pop / Language(s): English Issue: 18/2021

The digitization process has grown exponentially in the last decade, and does not show any signs of slowing down, as more and more money are invested in automatic processing, in e-government services and e-divestment. In this context, the problem of cost standardization appears for digital application acquisitions performed by the public services or by economic entities that are connected to the states. In the public auctions, especially those that are funded with European money or public money, the price for digital applications exceeds the average rates, and sometimes the developed applications do not meet the expectations or are not able to cope with the data volumes. Thus, there is the need of having a price standardisation for the digitization process, and here is suggested a method to find a solution for this problem. In this paper, a method that takes into consideration economical, architectural, licensing, complexity factors in order to compute a quotation for a product is proposed. This method is a tool that can be useful for the service providers and the beneficiaries and help them understand the implications of their decisions, of the different workflows in terms of final cost.

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IMPACT OF BIG DATA ON BUSINESS INTELLIGENCE AND DECISION SUPPORT SYSTEMS

Author(s): Mohammad Rashid Saadat,Patrick Siegfried / Language(s): English Issue: 18/2021

Big Data is now poised to mutate decision-making systems. Indeed, the decision is no longer based solely on the structured information that was hitherto collected and stored by the organization, but also on all data not structured outside the corporate straitjacket. The cloud and the information it contains impacts decisions and the industry is witnessing the emergence of business intelligence 3.0. With the growth of the internet, social networks, connected objects and communication information are now more abundant than ever before, along with rapid and substantial growth in their production. In 2012, 2.5 exabytes of data (one exabyte representing a million gigabytes of data) came every day to swell the ranks of big data (McAfee et al., 2012), which should weigh more than 40 zettabytes from 2020 (Valduriez, 2014) for 30 billion connected devices (The Internet Of Nothings, 2014) and 50 billion sensors (Davenport & Soulard, 2014). One of the most critical aspects of all of this information flow is the impact these will have on the way decisions are made. Indeed, in the part of an environment in which data was scarce and difficult to obtain, it was logical to let decision-making be conditioned by the intuition of the experienced decision-maker (Klein, Phillips, Rall, & Peluso, 2007). However, since information and knowledge are now available to everyone, the role of experts and decision-makers is gradually changing. Big data, in particular, makes it possible for analytical and decision-making systems to base their decision-making on global models. However, considering all the dimensions of the situations encountered, it was not until now that these systems were not within the reach of man, but were rationally limited (Simon & Newell, 1971). Big data and however, the processing of unstructured data requires modifying the architecture of decision support systems (DSS) of organizations. This paper is an inventory of developments undergone by aid systems decision-making, under the pressure of big data. Finally, it opens the debate on ethical questions raised by these new technologies, and it is observed that now, data analysis of personal data has become more debatable than in the past.

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GENERATIONAL PERSPECTIVES ON COOPERATIVES IN A SOUTH-EASTERN EUROPEAN COUNTRY

Author(s): Alina Elena Iosif / Language(s): English Issue: 18/2021

The paper is about understanding different generational perspectives on cooperatives in a country that has passed from communism to capitalism. The aim of this paper is to capture how different generations are currently perceiving the cooperatives considering their historical background. The work is based on a projective study by using the technique of free association of different keywords to the cooperative or non-cooperative area by the respondents, followed by group discussions. The results of the study reveal that the new generations are opened to integrate cooperatives into their life if they appropriately act as hybrid organizations by prioritizing their social purpose. Moreover, the paper emphasizes on the dimensions of “hybridity”, “agriculture” and “proximity” as the main pillars that could support the development of cooperatives in a capitalist marketplace that is ready to overcome the past experiences coming from the communism.

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The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization

Author(s): A. Varadaraj,Sai Mohanraj Prasanna,Sengodan Ananth / Language(s): English Issue: 2/2021

During the last three decades, significant research has been undertaken on the characteristics and relationships of the marketing organization with the implementation of strategies. These are the structure, culture, processes, and influence and leadership characteristics of the marketing institution. However, there has been little attention given to the human resources management policies of the marketing staff. These policies are one of the strongest sensations of people and organizations, when properly implemented, to conduct themselves correctly. In this study, we show that mid-level marketer implementation of HR policies differ substantially in the type of marketing strategy adopted by the companies. Companies with aligned enterprise and marketing strategies have achieved considerably stronger performance than companies with unequalled business and marketing strategies.

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