Sead Alić, Medij jezika. Filozofija razumijevanja
Review of: Sead Alić, Medij jezika Filozofija razumijevanja, Medijska kultura, Nikšić 2016.
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Review of: Sead Alić, Medij jezika Filozofija razumijevanja, Medijska kultura, Nikšić 2016.
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Nowadays, a teacher of foreign languages is tempted to use the Internet in order to develop linguistic competencies of his or her students. The Internet satisfies their interests and intellectual needs and its use for learning a foreign language has some features of the natural method. However, there are some concerns about technology and connectivism - whether the mind is be able to cope with excess of information and memorizing. It has been proven that at early stages of learning a language the process of memorizing cannot be sped up, and information in the Internet is not fully used. Benefits emerge when the learner becomes linguistically independent, or has achieved at least B2 level and can both effectively build new knowledge and develop a foreign language. For the time being, the role of a teacher of foreign languages is helping the student in the didactic process by anchoring, guiding the research and organising the educational process.
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„Słowo” – a conservative Vilnius newspaper issued in the years 1922–1939 started its transformation into an oppositional newspaper after the death of Joseph Pilsudski. For this reason, the local authorities more and more frequently intervened into its content, confiscating either single articles or the whole issues. In 1939 the authorities decided to send „Słowo” chief editor Stanisław Cat Mackiewicz into exile to Bereza Kartuska. The articles reporting this event, describing Stanisław Mackiewicz’s activities during the reconstruction of the country, his merits for the Polish journalism as well as articles expressing the protests of journalistic environment were taken over by the governor authorities. It led to an actual suspension of the paper, its financial losses and consequently caused abandonment of the protests by „Słowo” editors.
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Данная статья обращает внимание на определенную особенность телевизионных языковых сообщений - их вычурность, манерность в стиле барокко, которая проявляется в фразеологии, в словарном составе и в синтаксисе. Стремление употреблять макаронизмы дает предпочтение заимствованиям, а не исконной лексике. Характерной чертой языка телевизионных журналистов является также использование ими, с одной стороны, разговорной лексики, слов слишком тривиаляных для поднимаемой тематики, а с другой - слов слишком изысканных, необычных и редко употребляемых выражений. Особое внимание уделяется в работе цветистому журналистскому стилю, который проявляется в использовании слов с пустым содержанием, плеоназмов и тавтологических выражений, в использовании синонимических рядов и аналитических конструкций. В современных телевизионных текстах часто появляются характерные для барочного стиля каламбуры и анаколуфы. Часть работы, относящаяся к проблемам связанным с синтаксическими средствами, касается принципов использования журналистами порядка слов и построения предложений. Последнюю часть статьи составляет анализ многочисленных примеров популярных и редких метафор и сравнений. Стремление к поэтизации, к приданию обыкновенным вещам черт необыкновенности является характерной особенностью современных телевизионных передач. Целью данной работы не является оценка барочного стила, а анализ его функций, намерений авторов передач и потенциальных реакций адресатов этих текстов.
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The article aims at analysing mediosphere as the media environment. It highlights the shortage of publications available to explore the issue. The paper advances the thesis of mediosphere being one of the most important environments of human activity, since the media are increasingly affecting an individual and the society. The development of the media themselves has been sharply accelerated, both quantitatively and qualitatively, with the simultaneous growing helplessness on the part of parents and school tutors. The knowledge of human mediosphere may serve as a key to man’s fuller understanding of his relationship with the media, and an aid to revising the following phenomena: ‘communication society’, ‘public opinion’, and ‘addiction to the media.’ With a family as an illustrative example, two basic elements of mediosphere are discussed – its structure and functioning. The structure of mediosphere may be split into four main layers: iconosphere, logosphere, sonosphere and galenosphere. The situation within the family seems ideal for upbringing only when the parents and other adults succeed in reshaping mediosphere into an organised environment. In consequence, the adverse impact of the media on the household members is reduced to a minimum and the parents make fewer educational mistakes.
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Traditional arts have been sceptical about the new media for a very long time. After a period of mutual rejection they have gradually come to the point of collaboration. Traditional arts and the new media have increasingly influenced each other. The media use art experience and play a significant role in the promotion and perception of the arts. The “collaboration” has created new works (oeuvre) in the media as in the arts which has modified them both.
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The article deals with the evaluative potential of parenthesis, aposiopesis and partzyelyevantniye structures. The analysis is based on written texts of the Belarusian mass media. The article investigates semantic and structural relations between the main parts of supra-phrasal unit and its additional components, points out the role of the syntactic structures in speech acts of various types, draws conclusions on the possibility of using aposiopesis for implicit evaluative assertions, and finally, stresses the role of broad context in the process of defining the evaluative connotation of partzyelyevantniye and parenthetic structures.
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Some authors argue that media represent female politicians or report on them in a way different from male politicians. As this is an extensive topic, we will try to elaborate on it and prove the thesis on the example of media monitoring of the election campaign for the 2016 parliamentary elections in Croatia, more specifically on the editorial and journalistic selection of political campaign recordings. How many of TV excerpts are recordings in which women appear, and how many are those with men’s statements? The paper presents the research of the election sections of the central news programs of the three national televisions - HRT, NOVA TV and RTL, during the election campaign for the 2016 parliamentary elections, i.e. from August 16, 2016 to September 9, 2016. This paper is based on the quantitative method of counting the recordings, i.e. the statements of male and female politicians, as well as other public figures, in the news programs of all three national television houses presented in the election sections of the programs. Qualitative content analysis will also be used to obtain data on the topics dominating in the statements of female politicians as well as other women in the campaign. According to the secondary sources of data, we will try to emphasize the political reasons for unequal representation of women in the election programs of national houses during the campaign. They lie, among other things, not only in the discretionary powers of journalists and editors to select a specific recording, but also in the low participation of women on political party lists in the 2016 parliamentary elections. The paper will not deal with the relationship between the media and the way women are represented in politics in relation to their male counterparts, in the context of their misrepresentation, e.g. by mentioning only their first names, no surnames, framing of women in the context of «emotional mothers» and «hard-working housewives». Although media are full of such representations, this will be left for further research. However, we will present the results of the 2016 parliamentary elections with an emphasis on gender inequality as well as individual experiences of some Western democracies in media coverage of their elections.
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Social media have an enormous impact on the marketing and reputation of sports clubs and athletes. Paper includes theoretical basis of the position of social media in marketing and reputation of sports clubs and athletes and the case study about the implementation of social media trends in specific sports club.
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Content marketing is a term that is increasingly used in connection with online marketing. Many modern authors claim that it represents the future of marketing, which it definitely does not need to underestimate. Content marketing works and it will be working. It is the creation and dissemination of quality content and thus the creation of a value. Because priority has nothing to do with the content primarily because of a backlink or a blank “like it” on Facebook. SEO does not work for a long time, users are too demanding and choose what content they will follow but mainly share. Therefore, the goal must be to create something original, educational or otherwise valuable to people. If companies follow this policy and take advantage of other online practices and tools, they will also meet the goals of site attendance, but especially conversions. Content marketing is not just an empty concept but is complex. It combines everything what marketers put into a meaningful whole in online marketing. From website creation, copywriting, use of call-to-action elements, through SEO, online PR to social networking.
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The character of the new media and the ways we get in touch with them have changed rapidly over the last decade. Computer technologies and interactive media have become dominant especially in the area of communication and entertainment. The effects of these media changes are also reflected in the argumenta for how to use and integrate new technologies and media in educational institutions. New technologies and media can also include digital games which are gradually acquiring their own standing in the field of education as well. The main aim of the contribution is to describe the genre typology of digital games with regard to their psychological, mental and cognitive abilities. The analysis and typology of game genres will help us to understand their use and application in the educational process. The article also includes direct examples and studies which point to the use of multiple game genres in educational or scientific knowledge. We will elucidate the gameplay principles, procedures and processes and clarify the aspects thanks to which gamers are involved in the game.
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Social media channels are often considered as a negative appearance, mostly by elder generations which tend to think about Social Media channels as a waste of time and quest for content without any deeper purpose. Also, personal communication led through SM platforms changed the way of a daily communication in a way that makes users overloaded with information. Croatia increasingly raises questions about media education and some Western countries have already recognized the importance of such education which could change the way of understanding social networks and find ways to use them as a good tool in education and training. Through their own research, the authors came up with examples of bad practice in using social networks, multidirectional communication that ended up with hate speech and other unpleasant situations, but the impression was improved by bright spots that did not get enough attention although there's plenty of them. During this research, the authors found examples of good practices in which social networks are used for education and training, easier organization and transfer of knowledge, as well as useful communications where users receive the information they need and further share them as free knowledge. Practical examples relate to the areas of Croatia and Germany and their comparison that can show what their users can learn from each other about using social media.
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The state and features of development of newspapers matter of Ukraine are reflected in the conditions of transition from directive to the market menage, principal reasons which negatively influence on industry and the complex of measures is offered in relation to their most rapid decision are analysed.
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The first period broadcasting policy in European television broadcasting was generally public service broadcasting. This policy, which lasted until 1980, ended with the emergence of private publishers and a mixed structure in the broadcasting sector started to be implemented. This change in broadcasting has led to a debate on what will happen to the public service broadcasters at governments' control in television structuring. Public service broadcasting companies faced with a serious financial crisis, legitimacy and identity problem in the competitive environment they entered with private broadcasters in this period. In this study, we examined the understanding broadcasting between European policies and actions in the field of broadcasting with a special place in the organization of public service broadcasters in Italy and Turkey between 1980 and 2010. In the study, we studied a literature search consisting of economic, legal documents, laws and reports of both countries. The study also compared the broadcasting system of the two countries in the context of the principles that the BBC founder Reith set for the Public Service Broadcasting. As a result of the study, it was seen that RAI and TRT moved away from the competitive public service model understanding of commercial television channels.
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Starting a daily newspaper in Polish on the east coast of the USA encountered a lot of obstacles. The paper came into being at the moment when Polish-language press in the USA found itself in a deep crisis.Many factors contributed to a decrease in the number of papers after World War II, among them the process of an accelerated integration of the so-called ethnic groups (including the Polish ethnic group) with the rest of the American society, a change in the role of the Polish Catholic Church in the United States, and above all, the meeting of two emigration groups – the old Polish colony and the war emigration. The problems presented in the Polish-language press were not understood by the newcomers.The war emigrants, mostly born in the independent Poland, usually having secondary or higher education, with different aims and ideas of freedom, did not accept the press that was preoccupied with ideological debates, which did not fit the reality after World War II.Also other factors contributed to the crisis, like a change of generations or migrations of ethnic groups within the American society. The decrease, and to a certain degree disappearance of the press in America, was also caused by shortage of professional staff and distribution difficulties. The “Nowy Dziennik” was established in the place of the “Nowy Świat” (“New World”) that had been on the press market from 1919. It was closed down on 1 March 1971.Among the ten dailies that were being published in 1945, that is at the moment the “Nowy Dziennik” was introduced to the market, the “Dziennik Związkowy” (“Association Daily”) was doing well in Chicago. It was the organ of the Związek Narodowy Polski (Polish National Association), a great insurance organization, by which it is still supported. At that time the “Dziennik Polski” (“Polish Daily”) published in Detroit, Mich., stopped being published. Also the “Dziennik Chicagowski” (“Chicago Daily”) declined (it started to recover at the end of the 80’s). The “Dziennik dla Wszystkich” (“Everbody’s Daily”) in Buffalo, NY, the “Nowiny Polskie” (“Polish News”) in Milwaukee, Wis., and the “Kurier Codzienny” (“Daily Courier”) went bankrupt, too. A great loss for the Polish emigration was closing down the “Kuryer Polski” (“Polish Courier”) – the oldest Polish daily in America.The “Nowy Dziennik” was established on 27 February 1971. The editor-in-chief was Bolesław Wierzbiański, a co-founder of the newspaper. The position of the manager of the publishing house was taken by Marian Święcicki. The core of the publishing-printing company Intercontinental Printing Corp. (IPC), to which the enterprise that published the “Nowy Dziennik” – Bicentennial Publishing Inc. – was subjected, was constituted by the people who had established the company: Bolesław Wierzbiański, Father Michał Zembrzuski, Rev. Prelate Edward Majewski, Marian Święcicki, Rev. Prelate Franciszek Pałęcki, Bolesław Łaszewski, and Edward Luka, who, indeed, was not among the founders of the paper, but in 1972 joined the group of its publishers.
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Atlas is modeled contexture contents of treated thematic of space on optimal map union. Atlases are higher form of cartography. Atlases content composition of maps which are different by projection, scale, format, methods, contents, usage and so. Atlases can be classified by multi criteria. Modem classification of atlases by technology of making would be on: 1. classical or traditional (printed on paper and 2. electronic (made on electronic media - computer or computer station). Electronic atlases divided in three large groups: view-only electronic atlases, 2. interactive electronic atlases and 3. analytical electronic atlases.
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In the era of social media, the concept of viral is a hub. But then, from the field of advertising and marketing, it is the turn of journalism to be affected by it. In recent years, websites such as buzzfeed and boredpanda have grown steadily and have reached a state in which -, according to statistics, they gather millions of users daily. The main characteristic of these websites is the fact that they are largely based on the viral journalism phenomenon, that is, they include small and light stories that have all the features of a viral content. The aim of these stories is to be shared by the users as much as possible on social networks and the web at large. Also, a second important feature of these websites is that they invite their readers to "upload" their own interesting content, thus giving them the opportunity to become journalists in some way and their content to become viral as well, exploding at the same time the user generated content (UGC) phenomenon. The aim of this article is to study the phenomenon of viral journalism in Greece, centered on the Mikropragmata (http://mikropragmata.lifo.gr), a column of the free press Lifo that has become so large that it has acquired its own micro-site and corresponding channels in social media. By studying the content of the website, we will try to understand what kinds of articles are posted and which appear to be more successful to the public. How do readers react? Are there any similar examples in Greece? In order to answer these questions, an online survey will be carried out. Quantitative and qualitative data will be gathered on the website under study and other relevant examples from Greece and abroad, as well.
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The paper is grounded in a wide research of new journalistic genres in current weeklies. Examining a sample of 102 copies of four Slovak weeklies (Týždeň, Plus 7 dní, Život,Slovenka) the author defined new genres in three groups: longformat texts, shortformat textsand lifestyle. In the last one she speaks about five genres: phenomenon, rumours, good piecesof advice, agony column and annotations. Here she presents the phenomenon in detail:working with five genre criterions (topic, function, form, composition, language) andpresenting its characteristics (specialist background, personal experience, story, expressivity, emotivity, persuasiveness).
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Political elections are an important part of political journalism. The ways of reporting news, especially the messages conveyed through news headlines can affect the electoral decisions of citizens. This paper shows the main features of news headlines published in six news portals during the campaign for the parliamentary elections in Croatia in 2015 and 2016. Content analysis of the 777 headlines shows an even distribution of news during the campaigns, with a slightly higher frequency of news released in 2016 as well as on daily news portals that are exclusively electronic. The main actors in the headlines are parties HDZ, SDP and MOST, and politicians Andrej Plenković, Zoran Milanović, Božo Petrov and Milan Bandić. There is also domination of the terms elections, liquidation and cooperation. The analysis of 245 articles shows a moderate positive correlation between the (negative) reporting tone in the headlines and news texts.
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