The impact of social media on the reputation of the sports club
The impact of social media on the reputation of the sports club
Author(s): Roman Adámik, Michal Varmus, Milan KubinaSubject(s): Media studies, Social Informatics, Sports Studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Reputation; Social network; Sport; Sports club;
Summary/Abstract: Social media have an enormous impact on the marketing and reputation of sports clubs and athletes. Paper includes theoretical basis of the position of social media in marketing and reputation of sports clubs and athletes and the case study about the implementation of social media trends in specific sports club.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/1
- Page Range: 16-23
- Page Count: 8
- Language: English