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Tersane Çalişanlarinda Örgütsel Sessizlik Ve Örgütsel Bağlilik Arasindaki İlişkinin İncelenmesi

Author(s): Gazi Uçkun,Efser Can,Bariş Demir,Seher Uçkun / Language(s): Turkish Issue: 35/2017

In organizations where silence is prevalent, it is expected that organizational commitment, which is one of the main factors in the organization's abduction of new opportunities and the ability of employees to survive effectively and productively, is affected by the stress and stress they experience in this environment. In this study, it was attempted to determine whether there is a relationship between Organizational Silence and Organizational Commitment, depending on the views of employees at a shipyard. In the research part, the results of the survey applied to the shipyard employees were interpreted and the results without the research were expressed in the last part. As a result of the research, it was found that there is a positive relationship between organizational silence and organizational commitment.

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Zaufanie a cechy społeczno-demograficzne konsumentów

Author(s): Grażyna Plichta,Adam Sagan / Language(s): Polish Issue: 5/2014

The article is devoted to an analysis of the dimensions of confidence in transactional relationships connected with consumer’s behaviour in the market. In identification of the confidence dimensions, there was applied the multi-level factor analysis allowing singling out dimensions at the level of individuals (intragroup variability) and households (intergroup variability). The singled out confidence dimensions were the basis of analysis of the dependences between socio-demographic traits of the family members and confidence at the individual and group (family) levels.

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Wybrane społeczne kompetencje konsumenckie Polaków w świetle badań

Author(s): Felicjan Bylok / Language(s): Polish Issue: 4/2014

The main objective of the study is description of the selected consumer social competencies and their range of occurrence among Polish consumers. Implementation of the assumed objective was possible owing to application of the method of critical analysis of national and foreign literature sources concerning consumer competencies and methods of quantitative research. In result of theoretical research, the author indicated the importance of consumer social competencies in fulfilling the role of consumer in the contemporary society. In turn, the empirical research focused on possession of consumer social competencies by Polish consumers. This concerned the competencies related to the use of consumer goods in the process of image building, the use thereof as an attribute of a given social position, adjustment of the consumption patterns to the consumer goods in the market offer. The practical implication of the carried out research is emphasising the necessity to shape consumer social competencies in consumer education. On the other hand, the social implication of the study is emphasising the importance of consumer social competencies in a proper fulfilment of the consumer’s role. The article is of the research nature.

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Młodzi konsumenci wobec wyzwań współczesnej konsumpcji w perspektywie rynku mody i teorii socjokulturowych

Author(s): Aleksandra Perchla-Włosik,Michał Cebula / Language(s): Polish Issue: 4/2014

In their article, the authors examined the role of consumption (particularly that of fashion) in the life of young people, paying a particular attention to the process of personality formation and self-sustaining. They considered the dual model of consumption: as self-expression (individualistic consumption) and as a system of meanings enabling sustaining ties with social tribes (tribal consumption). There were presented results of surveys carried out among Wroclaw inhabitants concerning their shopping attitudes and orientations. The research material was constituted by 363 questionnaire-based surveys. The authors revealed that young people (aged 18-25 years) were more likely to “be distinguished” by consumption than elder consumers and, at the same time, they were involved in imitative consumption. They also accepted the expressive and “playful” functions of apparels and fashion. The practical implications of the research refer to the two types of marketing strategies: marketing of relationships and tribal marketing. What’s more, the authors indicate the necessity to consider the social consequences of “merchandised” culture towards the youth.

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Postawy konsumentów wobec innowacji na rynku żywności

Author(s): Anna Olewnik-Mikołajewska,Anna Kozłowska,Sylwia Żakowska-Biemans,Marta Sajdakowska,Iwona Kowalczuk,Krystyna Gutkowska / Language(s): Polish Issue: 4/2014

Innovativeness as the man’s personality trait displays diversified intensity, being reflected in different behaviours of the individual towards new phenomena. This general statement is also reflected in consumers’ innovativeness and their behaviours towards new market phenomena. Due to different determinants of consumers’ behaviours towards food and non-food products, there is undertaken research aimed at identification of the essence of consumers’ attitudes towards innovations in the food market. In result of carried out surveys, both qualitative and quantitative, within the framework of the project BIOFOOD – innovative, functional products of animal origin, the author states that consumers, speaking of “innovative food products”, most often understand foods in new flavour versions as well as foods of higher quality and healthy values. However, the most often perceived change in the market for food is an increase of the offer of the products, for which specific is reduced allergising action, as well as the products with a reduced content of artificial components, especially preservatives. The perceived by consumers changes are characterised by a different degree of acceptance, and the overwhelming majority of respondents have negative attitudes to food ‘improvement’ by way of enrichments thereof with various ingredients. In general, there is noted a negligible per cent of consumers declaring their interest in purchasing new food products.

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Metody zbierania danych w badaniach wewnętrznych uwarunkowań zachowania konsumentów w okresie przed dokonaniem zakupu

Author(s): Stanisław Kaczmarczyk / Language(s): Polish Issue: 4/2014

In the period before shopping, there are surveyed the consumer-dependent factors shaping their behaviour. They comprise economic, psychical, physical, demographic and socio-cultural factors. Within the framework of the process of marketing research of consumers’ behaviours, one must well plan and apply methods of data collection, both those traditional and new ones. The correct and comprehensive classification of those methods helps in planning and carrying out consumer surveys.

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Konsument w sieci – wyzwania i zagrożenia

Author(s): Bogdan Mróz / Language(s): Polish Issue: 4/2014

Contemporary consumers’ activity more and more often is moving to the virtual space. New information and communication technologies make the contemporary man’s life easier, they guarantee a quick access to information and create earlier unknown possibilities for interactions with other people. However, the technological development and progress as regards ways of communicating has also its darker side. In his article, the author characterised the selected threats for consumers connected with expansion of new technologies, particularly Internet (the threat of electronic invigilation, Internet users profiling, possibilities of an instrumental use of huge sets of information on consumers, the so-called Big Data). Internet users’ awareness of the threats occurring on the net leaves much to be desired; therefore, there is the urgent need to undertake educational activities in this field.

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Luksusowe usługi kosmetyczne i medycyny estetycznej w opinii konsumentów

Author(s): Radosław Sterczyński,Agnieszka Rybowska,Joanna Newerli-Guz / Language(s): Polish Issue: 4/2014

Consumers’ behaviours in the market for luxurious services are determined by many factors. In their article, the authors undertook an attempt to interpret the notion of luxurious service and evaluation of the requirements posed to it. Moreover, they examined consumers’ behaviours in the market for luxurious cosmetic services. The surveys were carried out in the group of 162 inhabitants of Tricity. The respondents identified luxury with life comfort and with pleasure of consumption. More than 70% of the respondents ascertained presence of luxurious services in the market for services. Their basic features are high quality and price as well as accessibility for only the selected group. The luxurious cosmetic services’ attributes are guarantee of high quality and prestige. The main reasons for use of these services are desire to take care of one’s appearance and health as well as prestige. The most often chosen procedures were ones connected with removal of the symptoms of ageing, also considered as luxurious. The amounts, which the respondents assigned for procedures, were diversified and prices for the procedures in their opinion were too high. In the epoch of prevalence of the trends to take case of health and appearance, the market for cosmetic services has been witnessing an intense development, and offering new, more and more sophisticated and effective procedures, it has an opportunity to be coined as luxurious. The article is of the research nature

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Konsument wobec wyzwań współczesnych megatrendów

Author(s): Wanda Patrzałek / Language(s): Polish Issue: 4/2014

An aim of considerations is to present the contemporary economic, socio-cultural and technological megatrends in the perspective of changes which they cause in consumption. A particular attention is paid to the process of consumption servicisation, homebanking, globalisation, information revolution and virtualisation of consumption as well as the changes in the system of postmodernist values affecting behaviours in the area of consumption. Exemplification of the considerations will be surveys carried out under direction of the author concerning consumers’ behaviours influenced by the contemporary megatrends, implemented by the method of diagnostic survey with the use of a questionnaire among students of Wroclaw taken by quotas from the University of Wroclaw, the Wroclaw University of Technology and the University of Physical Education in 2013 as well as among consumers from the Lower Silesia in 2014 in various age intervals. The surveys were aimed at description of the impact of phenomena taking place with the definite megatrends on consumers’ behaviours as well as description of the consumers’ attitude towards the contemporary megatrends as the determinants of social transformations. The article is of the research nature.

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Pracownik – kluczowy interesariusz przedsiębiorstwa

Author(s): Piotr Wachowiak / Language(s): Polish Issue: 4/2014

y An aim of considerations is to show that employees are the key stakeholder of an enterprise and that they have different expectations towards it. In his article, the author described the conditions and ways of conducting an effective dialogue with employees as well as good practice of enterprises operating in Poland. In the article, there are used an analysis of the subject literature and good practice of enterprises operating in Poland. The theoretical backgrounds of the article are the theory of stakeholders and the concept of enterprise’s social sensitivity. The main effects of the carried out analysis in the article is characteristics, based on the review of research, of expectations of Polish employees as the enterprise’s key stakeholders, definition and description of the terms and conditions of conducting an effective dialogue with them as well as formulation on the basis of good practice of recommendations related to the way of conducting that dialogue with them. The article is of the research nature.

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Sustainable Consumption and Innovative Consumption in Consumer Behaviour of Mazovian Households

Author(s): Tomasz Zalega / Language(s): English Issue: 4/2014

The transformations taking place in the contemporary world under the influence of the processes of globalisation and internationalisation of the global economy exert a crucial impact on households’ consumer attitudes. Consumers’ behaviours in the market are being shaped under the influence of many determinants, not only strictly economic but also social and cultural. An aim of the author’s considerations is to analyse sustainable consumption and innovative consumption understood as innovative behaviours of contemporary consumers. In the first part of the article, the author synthetically carried out an analysis of sustainable consumption as well as he discussed the determinants of development and manifestations of prosumption. In the second part of the text, based on his own research surveys, the author focused on grasping innovative behaviours of Mazovian households in the context of research findings. Synthetic statement concludes the study

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Konceptualni model utjecaja upravljanja znanjem na organizacijske performanse

Author(s): Marko Markić / Language(s): Croatian Issue: 1-2/2016

In the last two decades knowledge management has become the subject of scientific research in management, organization, informatics, econometrics, marketing and other disciplines, but at the same time it is a pragmatic challenge for the improvement of organizational performances of the company. Nowadays it is a well-defined interdisciplinary field whose useful effects reach almost all organizational levels and function fields. Knowledge management in the scientific sense is a concept of organizing, extracting, placement and usage of knowledge in an organization. In the implementation sense it is a business practice and technology. From the conceptual point of view knowledge management is acceptable and applicable in large, but also in small and medium-sized enterprises. The paper shows a conceptual model of the research of influence of knowledge management to the organizational performances. It analyzes important knowledge guidelines, indicators of organizational performances as well as data model, methods and algorithms of their transformation which enable us to identify the influence of knowledge management on the organizational performances.

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Smart shopping a zachowania zakupowe polskich konsumentów

Author(s): Grażyna Koniorczyk / Language(s): Polish Issue: 3/2014

An aim of the article is to bring closer the term smart shopping and to characterise the components and factors affecting popularisation of this type of purchasing behaviour, more broadly referring to consumers’ behaviour in Poland. The author used a critical review of the literature in the area of the category in question and for a practical illustration of the described phenomenon she used the data originating from national and foreign reports of surveys carried out in 2012-2013 by market research agencies (inter alia, GfK Polonia, Pentor, SMG/KRC Millward Brown, ARC Rynek i Opinia, PMR Research). The research findings revealed that under the conditions of persisting economic uncertainty, Polish consumers, making purchasing decisions, more and more often are guided by the principles of smart shopping, being involved in an active search of economical shopping, inclusive of obtaining information on attractive sales promotions as well as comparing prices of different products in order to optimise purchasing decisions.

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Present Retail Network of Bratislava and Some Tendencies in Consumers’ Purchasing Behaviour

Author(s): Pavol Kita,Marta Grossmanová,Jaroslav Kita / Language(s): English Issue: 3/2014

The article deals with the present retail network of the capital city of Slovakia,Bratislava, the localisation of which influences purchasing, which is a part of everydaylife of consumers. Getting and making the geographical data on the retailnetwork on the basis of new information technologies in the sphere of cartographymore precise is made possible by making use of geomarketing in the sphere ofretail trade, which offers new opportunities in its research. The structure of thearticle includes the characteristics of retail network of Bratislava and its influenceon behaviour of consumers, methodology and results of research organised on theterritory of Bratislava. At the end, the importance of the carried out research resultsfor praxis is given.

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Etnocentryzm konsumencki a kultywowanie polskości w reklamie

Author(s): Robert Nowacki / Language(s): Polish Issue: 3/2014

Aim of the article: In his article, the author presents the problems of the use in advertising of the arguments referring to the Polish traits as a factor influencing consumers’ decisions. The use of such a concept of building an advertising message is meeting Polish consumers’ expectations connected with the being shaped ethnocentric attitude. An aim of the article is to present an exploration of the Polish consumers’ attitude towards advertising activity focusing the thread of Polish traits. Type of the used research methodology: The presented considerations are based on the presentation of findings of the author’s research on advertising perception carried out by the method of face-to-face interviews among Polish consumers. Main research findings: The presented results show a relatively high level of efficacy of the use in advertising of the argument of Polish traits – most respondents declare paying attention to such solutions and readiness to buy the products being advertised this way. Practical implications: Learning the opportunities and opinions of recipients on the use in advertising messages of the arguments referring to Polish traits allows advertisers implementing in their advertising activities such solutions which may contribute to growth of efficacy of the advertising communication. Social implications: From the social point of view reaching for the motives of Polish traits may contribute to growth of acceptance of advertising activities and growth of confidence in advertising as the factor shaping consumers’ choices.

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Zachowania i preferencje konsumentów produktów FairTrade

Author(s): Małgorzata Radziukiewicz / Language(s): Polish Issue: 3/2014

An article is an analysis of findings of the research carried out at IBRKK on the market for Fair Trade products in Poland. The author describes the selected aspects of behaviour of the consumers aware of the Fair Trade ideas and movement who, while selecting the products labelled with the Fair Trade certificate, support financially small producers and farmers of the least developed countries, but, at the same time, effectively meet their needs. The contained in the article information, inter alia, on the assortment of products and motives which guide purchasers of Fair Trade products when selecting and making their purchasing decisions, may contribute to an increase of the interest in responsible consumption as well as convince other consumers to buy ethical products.

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Rola edukacji finansowej w racjonalizowaniu zachowań konsumentów

Author(s): Anna Knehans-Olejnik / Language(s): Polish Issue: 3/2014

An aim of the author’s considerations is to show the state of knowledge and the need to undertake education of Polish consumers as regards finance in the market for banking services in Poland. Financial education provides consumers with an ability to correctly identify opportunities and threats posed by financial products, not only by the basic ones but particularly by those up-to-date, with a high degree of complication. In order to achieve the assumed goal the author used the method of review of the subject literature and presented findings of secondary surveys and primary research. In July and August 2012, the author carried out, through a professional research company, a quantitative survey comprised of two parts. In the first part, there were carried out interviews with the use of a structured questionnaire by the technique of face-to-face interview. A subject of the research was purposely selected adult Poles, men and women, with different education, having mortgage credit and at least one consumer credit. An aim of the varied out research was to diagnose the type of knowledge possessed by consumers on the rights they are entitled to in the market of banking services. The research was carried out on 5 voivodeship cities of Poland: Warsaw, Krakow, Wroclaw, Gdansk and Poznan. The sample size amounted to 430 individuals. The research was supplemented by the method of on-line survey with 77 respondents. As the findings show, the Polish society aims at formation of the civilisation of individuals financially educated, having access to and using banking services at a higher and higher level, aware of their rights in the market for banking services, who will be able to achieve their current financial stabilisation and to secure their future. The article is of the research nature.

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Zaufanie w sprzedaży

Author(s): Adam Rudzewicz / Language(s): Polish Issue: 2/2014

The purpose of this article is to examine the impact of trust on company’s performance, particularly the increase of sales and customer’s loyalty. For this purpose, there was carried out measurement of customer confidence with sellers, what was compared with the sales report of the company. The measurement of trust was realised by a postal questionnaire interview. Survey questionnaires were sent to customers (traders) together with the purchase invoices. The highest sale was recorded in the group of customers with the highest level of confidence. A similar situation occurred in the case of customer loyalty. Clients with the highest level of confidence were the most loyal and bought the most. The smallest purchases do customers from the group with the lowest level of confidence. Trust is one of the most important factors shaping consumers’ decisions. Enterprises should build their relationships with the customer based on trust. Research confirms that this action is extremely effective. The article is of the research nature.

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Kierunki innowacji w handlu

Author(s): Jacek Chwałek / Language(s): Polish Issue: 2/2014

An aim of the author’s considerations is an attempt to answer the question of the direction, in which there are contemporarily going the innovative processes in retail trade and what positive or negative consequences they may yield from the purchaser’s viewpoint. The often applied in the subject literature distinction between the product innovation and the process one is not a sufficiently useful tool to survey innovation in trade as, in principle, all innovations in trade are of the process nature. Much more important is distinction of the disruptive innovation, also defined as radical or revolutionary innovation, from the innovation I call improving or developmental, though in the literature there is rather used the notion of incremental, continuation or evolutionary innovation. The discussed in the article disruptive innovation has meant so far, from the purchasers’ viewpoint, a leap like improvement of the quality of service and growth of their sovereignty. However, trade was and is introducing in an ever growing scale also innovation aimed at manipulating purchasing behaviour of its customers. At present, it is difficult to foresee what will finally be consequences of those innovations, though there are solid premises to express one’s anxiety of the growing limitation of purchasers’ sovereignty and to make it a subject of in-depth research.

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Zachowania rynkowe nabywców produktów żywnościowych w sklepach dyskontowych

Author(s): Marek Angowski,Marcin Lipowski / Language(s): Polish Issue: 2/2014

The main objective of this paper is to present and evaluate behaviour of buyers of food products at discount stores. Discount stores becoming the place for everyday shopping compete in this field mainly with small local shops. Especially attractive prices attract the attention of customers. These stores are the only trade form, which in the last year was more often a source of supply of frequently purchased products. Knowledge of the factors influencing buying behaviour at discount stores may help commercial enterprises to build an effective market strategy both now and in the future. Buyers’ behaviour was examined using a survey of 270 households via the Internet including characteristics such as frequency of purchase, the basic criteria for selection of retail outlets and demographic characteristics of buyers and their financial situation. Calculations were performed using SPSS.

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