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A key area in contemporary social and business structures, communication management is a complex, difficult to control professional activity requiring high skills, involving a multifaceted methodological toolkit, a wide range of practices and approaches.
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The Communication Management curriculum provides knowledge about the different types of communication, as well as an overview of the impact of communication on strategic planning in organizations and the achievement of organization-wide goals. Courses focus on outlining the role of communication in organizational management, the methods and tools used for effective communication and communication skills. One of the most important outcomes is that the lecture courses cover the key principles of managing communication processes in media and organizations as well as media content management.
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This article examines the media dynamics of the communication process. Its purpose is to describe the development and impact of all factors on the structures of the media ecosystem and their influence on other societal systems. Media transformation presents a significant challenge for researchers seeking an evidence-based scientific 21explanation for the impact of communication speed, digitalization, and changing political processes on media dynamics. The media ecosystem is impacted by globalization and digitalization, which are reinforced by the dynamics of the network society. Further scholarly attention to media transformation is necessary. It necessitates entirely new models of thinking and research, as well as comprehensive, collaborative, and comparative efforts across multiple disciplines.
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Using the methodology applied by the 14 participating countries in this international project, the risks and opportunities for deliberative communication that arose in the process of media transformation during the period 2000–2020 are assessed. A holistic approach to diagnosing the dynamics of the processes would help the more active participation of the population in the communication process and in social cohesion. In the present study, the implications of the changes in political, economic, and technological terms are indicated. Based on the results of the work of the Bulgarian team from the St. Kliment Ohridski Sofia University in four areas: legal and regulatory framework; journalism; media consumption and media competencies, the risks and opportunities for the development of the Bulgarian media environment are outlined. The findings are important for politicians, institutions, regulators, teachers, experts, and journalists, but above all for citizens – users and creators of media content.
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The publication will review the main changes and developments in consumption, mainly of fast-moving consumer goods, that have occurred in recent years and were intensified by the crises. This review and analysis will serve as a basis on which outlines of the developments of marketing communications will be presented (some of them as a response and others as stand-alone trends) – that will provide opportunities more effectively to reach consumers.
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In recent years, modern and successful communications management has been about building successful brands – organizational, sporting, national, urban, political, cultural, educational, and personal. In academic theory and good professional communication practice, the complex solution of branding problems naturally leads to real opportunities for maximizing communication management at different levels: tactical, strategic, creative, etc. On the other hand, in the absence of comprehensive brand building in its key areas and stages, various problems are observed. These problems create numerous obstacles to communications management and generate irreparable structural distortions in the brand-building process, leading to crises in relations with different audiences and stakeholders. The author aims to analyze the issues at an inter- and multidisciplinary level and to discover and propose relevant and applicable solutions that optimize communication management in its theoretical and practical dimensions.
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The topic of media organizations/enterprise management is directly related to media and journalism in so far as the media create content/products that they market to audiences and advertisers’ market. The successful positioning of the media market depends on the quality of the offered media product and the degree of satisfaction with the needs of individual audiences. These heterogeneous activities in the process of creating, distributing, advertising, and selling media content are within the competence of the management of the media organization. In the article, I will look at the peculiarities of the management of media organizations and will seek an answer to the question of whether the principles of management apply to them, as well as in which scientific field we can position media management – in the scientific field of economics, law, information science or journalism.
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The media sector is evolving rapidly, as are the social and environmental challenges we face. Green media content, in all its forms, touches the daily lives of almost every human being on our planet. Its footprint may be modest, but its „brain“footprint is huge. We see a unique contribution of the media sector in shaping the public debate, changing the behavior of many people, and promoting sustainable life habits. Concern for consumer behavior unites media and production companies. Initiatives such as Plan Albert and Ecoprod in France aim to understand the impact of carbon emissions. Albert is a partnership between 25 leading media companies to identify and take action on the social and environmental challenges facing the sector. Media has the opportunity to tell exciting new stories that reach audiences in a meaningful way and create content that exposes issues and inspires audiences. One of the main goals of the media companies united by the idea of the Albert Plan is to put the planet on the agenda of the newsrooms of media organizations. Media companies have to decide whether they are simply a reflection of current norms or movers of change.
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The paper deals with genealogy, phenomenology, and forms of fear and media-produced anxiety and panic and with the most typical techniques of their building, provoking, and using during the coverage of political and social events in the world and Bulgarian media practice.
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The abstract is one of the oldest forms of informing in publishing, the functions of early disclosure and promotion of new publications which are becoming increasingly important in a digital context. The object of this research is the communication role of the scientific abstract, and the subject of direct research interest is the impact of digitization, multimedia, open access, and neural networks on the abstract as a communication of a scientific text. The purpose of the research is to prove an increase in responsibility for the scientific abstract as a multi-format tool for global online communication of scientific publications. There are two tasks: to verify the current standard of abstracting at the international level to ensure higher quality guarantees and wider accessibility of scientific news, and to outline the latest problems of the creation and functioning of scientific abstracts. The main research methods are comparative analysis of normative documents and desktop studies. The first hypothesis of the research is that the virtual publishing environment needs to unify the standards of abstracting. The second hypothesis is the need for authors, editorial teams, and communication managers in the field of scientific publishing to acquire more competencies in redesigning and creating scientific content and metadata in a form appropriate to the virtual environment. As a result of the research, the need for a training course on the communication role of abstracts called “Abstracts for Global Dispersion and Influence” is justified. The findings can be useful for scientific and business communicators and communication managers.
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The text examines and presents new approaches and models for the effective integration of design principles in communication design education in the field of public communications. Emphasis is placed on various aspects of training in the discipline of higher education, taking into account the inevitable and imperative modern transformations based on the rapid evolution of new technologies for information visualization.
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This volume “Media and Communication: Transformations and Development in the Digital Age” collects the reports of the 4th International Scientific Conference on Media and Mass Communication held on October 26 and 27, 2023 in Sofia under the same title and organized by the Faculty of Journalism and mass communication at Sofia University “St. Kliment Ohridski”. It was a great pleasure for us, the hosts, to welcome many participants to this forum, emphasizing the challenges and perspectives in front of communication, media, and journalism in a digital environment.
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Digitization and technological progress in the last few years have transformed the way we communicate and receive information, and this affects our understanding of the world in a social and cultural aspect. With the dominance of digital and often private media, diverse conceptualizations, typologies, and problematizations of the media environment and media systems, the global picture of the media world becomes problematic. The Bulgarian media environment has been going through dynamic and complex transformation processes in the last two decades, related both to digitalization and the change in the business models of the media, as well as to the different social, cultural, and professional contexts of communications on a global scale. Undoubtedly, the situation of the media, production, and consumption of media content in Bulgaria needs comprehensive, sustained, and focused research. The creation of a Center for Media Studies, which is the goal of the project, will significantly contribute to both researchers and media professionals in Bulgaria and abroad to have a clear picture and a good orientation, which is a condition for a well-functioning media environment in our country. The task that such a project should solve is to create a complete organization for media research in a market environment, its regular conduct, analysis, and meta-analysis of the results, as well as reaching conclusions and generalizations, which are distinguished by a clear conceptual framework, lead to accumulation of new knowledge and are useful for all who are professionally engaged in public communication – journalists, media researchers, teachers, communication specialists.
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For a long time already, we have been searching for the best ways to promote critical thought, bearing in mind, for example, the phenomenon of disinformation. Additionally, scholars and journalists have also long hoped that media education could positively tackle this challenge and enhance social goals such as political and civic engagement, particularly among youngsters. There is a consensus in the literature that the purpose of education, and specifically media literacy education, is to provide people with the habits of inquiry and skills of expression they need to be critical thinkers,e昀昀ective communicators, and active citizens in the world. The goal of this paper is to introduce the way the “Academy for Reading the World: Journalism, Communication and I” promotes critical thinking, self-regulation, and communication as key competencies to develop information narratives, whilst selecting an interdisciplinary approach to media literacy in an immersive experience for young participants (14y-21y). We propose to show that knowledge, skills, attitudes, and values can be mobilized together with an are昀氀exive approach to the learning process, to be able to deal with contemporary media-challenging contexts that insist on hindering reality readings.
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The “uses and grati昀椀cation” theory presents the choice of media audience to use this media content that mostly satis昀椀es its informational and communicational needs. The models for the media content creation, its speci昀椀cs, and realization are a response to the audience's needs. The online space puts the active audience behavior in a privileged position, as far as it determines not only the circulation of the content but also its production. The audience creates, distributes, and consumes content itself. The understandings, emotions, and behaviors of online users are relevant to the extent of their engagement with the media messages. The traditional media concepts that audience motivations for grati昀椀cation are derived from the availability or not of the various media channels have been changed. The online audience chooses what, when, and how to be informed.
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The article explores the communicative role of state ceremonial during high-level visits. It compares the execution of protocol elements from the official program of Ukrainian President Volodymyr Zelensky’s series of consecutive visits to four European countries from 6th to 8th July 2023. The research interest lies solely in protocol decisions as gestures and messages in the realm of nonverbal communication. The comparison across countries aims to objectively discern the communicative signals emitted by the execution or non-execution of established protocol rules and ceremonial practices. A direct conclusion related to the produced communication effect of the conveyed protocol messages during the four visits is the significant disparities between one of the host countries and the other three. In a broader sense, it can be noted that the visual “language” of the ceremony has become an increasingly significant factor in the contemporary communication environment. On the one hand, it sends unequivocal messages, and on the other hand, it aligns with the most current media and audience demands – for a quick, attractive, easy, and simultaneously reliable interpretation of events and processes.
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The report defines the situation of journalism (visual journalism in particular)in the digital world. Through the method of dispositive analysis, it explores the structural changes of the profession in its transition from the analog to the digital era. The transformations concerning visual journalism in the media industry, the process of news production, the adaptation to digitalization, mobile communication, and social media promotion, the decline of readers, convergence, participatory culture, tabloidization, fake news, etc. are explored. Also visual journalism’s relation in the context of the fear of the “crisis(es) of journalism” is likely to have an extremely negative impact on democracy. In this respect, the study falls within the discursive scope of several other studies and contributes to a robust argument about why journalism is important and why we should study it.
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The community of young people who have grown up in alternative care is present in the social processes of our country and is an integral part of our society. Due to the socio-psychological characteristics that the representatives of this group are often carriers of, in the research and normative literature, they are included in vulnerable groups and communities. The communicative aspects of the presentation of the media image of the group under study reflect themes of their socially and economically unprivileged position. On the one hand, the root causes of vulnerability among the study community are less frequently addressed in the media, but on the other hand, some key aspects of the concept are represented. Following European and international directives for solidarity and social inclusion of sub-groups of our society implies larger communication strategies to raise awareness reducing social disparities.
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The article is dedicated to the role of artificial intelligence in crisis communication, following the debates in the scientific and professional PR community, as well as the regulation at the level of professional organizations such as PRSA and the Artificial Intelligence Act adopted by the European Parliament in 2024. The advantages and disadvantages of the application of artificial intelligence in communication during crises as an element of crisis management are examined through the prism of technology, and the risks and opportunities for its improvement are analyzed. The use of technological solutions based on artificial intelligence in crisis PR is emerging as an area of many new options, but also threats to effective and ethical communication.
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The integration of artificial intelligence into graphic design and visual communication in general raises many questions, some of them technical, others social-economic, and others ethical. When considering the integration of artificial intelligence, we are currently limited to the narrow field of artificial intelligence in visual communication, in its role as a tool. Against the backdrop of new AI applications emerging daily to generate visual content, our role, while key, is changing. From visual content authors, we are becoming visual content editors. This of course has its advantages. All the iterative tasks in a design process are assigned to narrow AI and the designer has much more time for the creative tasks. The application of generative tools with artificial intelligence leads to some serious problems related to the issue of creativity and copyright. Other issues that have yet to find their solution are the storage and protection of personal data, the lack of transparency, and user control over it. Equally important is the problem of the manipulation of visual content to the level of Deep Fake, where it becomes virtually impossible for us to distinguish the truth from the content generated.
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