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Klausiamieji sakiniai publicistinio stiliaus tekstuose

Author(s): Audronė Bitinienė / Language(s): Lithuanian Issue: 53/2004

The article analyses interrogative sentences in journalistic style texts. In exploring their frequency and use tendencies, it is important that interrogative sentences can provide information, while the author himself may be their target audience. The functions of interrogative sentences are associated with many parameters, which indicate that the primary use area of these sentences is dialogue. The dialogising direction of journalistic style texts depend on its strains; the genre dispersion of the journalistic style is based on the relation between monologue and dialogue in the text. The basis of dialogue genres (interview; talk) is formed by a stylised dialogue; in monologue texts, interrogative sentences are most often included into dialogising fragments. It appears from specific texts that journalistic style texts are united by the attitude of a friendly, respectful conversation with the target person, with the aim of convincing and influencing him. This general attitude helps to realise linguistic instruments of a colloquial form. The dialogising of journalistic style texts brings monologue closer to the spoken language, but does not copy it. To summarise, it should be said that in journalistic style texts, it is possible to distinguish two layers of linguistic instruments corresponding to the functions of a linguistic act. Some linguistic instruments are associated with the communication of information; others are used for highlighting polemic statements. The elements of the first layer provide new information, while elements of the second group should be interpreted as verificational ones – conveying response to the possible opinion of the target person. For functional stylistics, it is important that factual information is associated with standard expression, while verificational elements – with implicit or explicit dialogue.

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Izotopii generatoare de clișee jurnalistice în contextul pandemiei de Covid-19: „patologii la modă”† sau „cuvinte-oglindă” ale realității psihosociale?

Author(s): Armanda Ramona Stroia / Language(s): Romanian Issue: 12/2020

The present paper examines the dominant isotopies under which linguistic clichés emerge in the context of the intense media coverage of the current COVID19 pandemic. The analysis of the linguistic automatisms excerpted from the online journalistic discourse proved to be prolific in identifying additional features of the linguistic “behaviour” of clichés. Furthermore, the investigation facilitated our understanding of the underlying motivations, implications, and potential effects triggered by the use of specific prefabricated structures. As a general remark, the analysis of these dominant overused schemes revealed how media institutions overuse, under the pressure of the international model, specific lexico-semantic isotopies which exploit prefabricated structures from distinct fields: war, particularly the area of pyrotechnic elements(“explosion of new cases”, “huge explosion of Covid cases”), the semantic area of natural disasters subsumed to liquidity (“a new wave of COVID”, “anti-Covid control wave”, “death wave”, “a wave of hateful comments”, “wave of infections/confirmations/illnesses”, “flood of accusations/fines”, “tsunami of COVID-19 patients/displacements”). We have also identified journalistic automatisms circumscribed to the isotopy of the economy(“epidemiological balance”), ranking and sports competition (statistical clichés: “top of infections”, “Covid top”, “top Covid infections”, “European top of Covid evolution”, “vaccine race”, among others), disaster (clichés of melodramatic excess, salient to tabloid journalism: “disaster”, “chaos”, “nightmare”, “COVID-19 drama”). For the present article, we channeled our investigative effort only towards the first two dominant isotopies. To achieve these objectives, we proposed a two-dimensional research model. Specifically, we correlated the data obtained through conjugating linguistic micro-parameters (semantic, stylistic features, lexical and morpho-syntactic patterns) and macrolevel variables (pragmatic, psycholinguistic aspects, perspectives derived from the sociology of media communication, critical analysis of discourse, among others). The investigation results revealed that these linguistic patterns, analyzed under the conceptual “umbrella” of isotopy, can function as rhetorical and lexicosemantic strategies through which journalists activate the receptors’ affective responses. Consequently, media discourse can trigger and maintain artificial states of anxiety, panic, and restlessness. Over time, this journalistic operation leads, through the impact of obsessive repetition, to the passive consumption of media representations and cultural stereotypes, of preconceived ideas.

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Journalistic clichés under the conceptual “umbrella” of isotopies: “linguistic pathologies in vogue”† or “mirror-words” of psychosocial reality?

Author(s): Armanda Ramona Stroia / Language(s): English Issue: 12/2020

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Corona Art Challenge 2020. Strategy of Re-Interpretation/Creation in Art-Marketing in the Environment of Participative Culture of Social Media

Author(s): Lucia Spálová,Eva Kapsová / Language(s): English Issue: 1/2022

Our study reflects on the unique digital social activity Museum Art Challenge initiated by the Getty Museum in Los Angeles in a transdisciplinary fashion (touching on aesthetics, psychology and media and communication studies), which was shared on social media during the lockdown during the years 2020 and 2021. Our theoretical vantage points refer to the strategy of re-interpretation in the context of postmodern arts (V. Kordoš, C. Sherman, Gemmy). The recreation phenomenon is also discussed with a reference to the transformation of social communication into the environment of the so-called digital participative culture and the relatively novel concept of art-marketing. Using the method of qualitative hermeneutic content analysis, we investigated the artifacts (paintings created in the limited conditions of households on the basis of recreation of iconic art pieces from the collections of world galleries) created by Instagram users, and the specific research file also consisted of students studying media and communication sciences and aesthetics at Constantine the Philosopher University in Nitra (Slovakia). The results of our study indicate certain common strategies of social media users when re-interpreting art pieces.

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Content based learning-Task based learning-Problem based learning in Teaching Romanian Language to Foreign Students

Author(s): Gabriel-Dan Bărbuleţ / Language(s): English Issue: 2/2022

When talking about the process of Romanian language teaching, learning and using the Romanian language, leads us to the idea that we are faced with a considerably large number of variables. No matter what happens during the process, there is always something good to acquire and put into practice. Despite this “methodological painkiller”, boosting efficiency is the determining factor. In the practical, everyday management of classes, it is common knowledge that it is more challenging for a teacher to do something “inappropriate” than to do it “correctly”. However, considering that almost all actions count, the teachers’ exclusive attention to the process comes as a necessity. As for the rest of the process, the things we have mentioned above are to be seen in a different way. Natural Romanian usage involves fluency and one can get the impression that Romanian is not difficult to learn and activate. It is pointless to say that this is a determining factor in encouraging students to be part of the “effort”. In contrast, artificial, highly automated Romanian tends to change into a nightmare for both teachers and learners. The context of CBL, TBL and PBL is represented by Communicative language teaching. The communicative approach was developed mainly by British applied linguists in the 1980s as a reaction against grammar-based approaches like situational language teaching and the audiolingual method. Strange as it may seem, the foreign language being taught during modern/current classes tends to lose the center of attention in this context. The main focus of attention is no longer on language but on some relevant subjects. Indeed, language should not be an end but a means. In different terms, the process works mostly with message-focused activities rather than form-focused ones. When it comes to modern approaches, the term “learning” becomes a very general one, mainly biased in favor of acquisition.

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Изследване на стиловете на поведение на ученици в конфликтни ситуации

Author(s): Georgi Stojanov / Language(s): Bulgarian Issue: 1/2016

The object of this article are styles behavior of students in conflict situations at school. The target group - students from third to sixth grade is empirical research. Presented is a questionnaire - structure, description, the process of creating and testing. The basic data from the pilot testing of the questionnaire are summarized.

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ПОПУЛАРНА КУЛТУРА И ФОРМАЦИЈЕ ДРУШТВЕНОГ ПОВЕЗИВАЊА ДРАМСКИХ ЛИКОВА ХАРОЛДА ПИНТЕРА

Author(s): Sanja Rafailovic / Language(s): Serbian Issue: 77/2022

The topic of this paper is defining the concept of popular culture and determining its influence on the formations of social connection of dramatic characters of Harold Pinter. The first part of the paper relies on the theories of the renowned sociologists regarding the explication of the concept of popular culture and the determination of its elements, with a special focus on social formations. In the second part of the paper, the comparative method determines and explains the social formations that make up the dramatic characters of Harold Pinter in the dramas: The Dumb Waiter, The Caretaker, Homecoming, No Man’s Land, Betrayal and Celebration. More precisely, the connection of Harold Pinter’s drama charac- ters is classified into: an association which purpose is to achieve individual goals (family, friends, business associates) and an association which purpose is in itself (celebration). The aim of this paper is to determine the extent to which popular culture influences the formations of social associations of the protagonists of Harold Pinter’s drama characters.

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„Remélem, legközelebb sikerül pályáznod”. Függetlenség a filmiparban, és ennek kortárs magyar dilemmái

Author(s): Máté Konkol / Language(s): Hungarian Issue: 30/2022

Between 2011 and 2020, the Hungarian National Film Fund was responsible for distributing funds for feature films in Hungary. In this era, different circumstances led to a boom of films that were funded independently from the state, resulting in approximately the third of all movies being independent. In this paper I examine these productions based on their position on a dependent–independent spectrum. Firstly, I inquire whether they aim to use radical aesthetics, or on the contrary: reproduce the forms or genre cinema. Secondly, this paper will also address the wider question whether movie production can exist independently from power as such, or on the contrary, even politically engaged movies remain mere reactions and counter-discourses to existing power structures. Finally, I will look at the above-mentioned questions through a case study on Szabolcs Hajdu’s It’s Not the Time of My Life, released in 2016, also analysing the informal labour and symbolic resources required in making of an independent film.

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Stereotyping Arab women in jokes circulated on social media during the coronavirus crisis

Author(s): Ahmad S. Haider,Linda S. Al-Abbas / Language(s): English Issue: 1/2022

Since the outbreak of the Coronavirus pandemic in late 2019, fear and panic dominated thecontent of online news. Simultaneously, there was a prevalence of jokes on different social mediasites. During the crisis, most Arab countries went through a nationwide lockdown for weeks thatpeople found themselves trapped in their homes and resorted to social media to express theirfrustration about the prevailing happenings. They began exchanging jokes on social media thatindirectly reflected stereotypes about them. One thousand four hundred and twenty-four jokes(1424) were collected from Facebook and WhatsApp messages for three months and werecategorized based on the themes they covered. Gender-related jokes ranked the highest andwere predominantly targeting women. Hence, this study is an attempt to explore how ArabWomen were stereotyped in jokes circulated on social media during the coronavirus crisis. The508 gender-related jokes were analysed in light of the General Theory of Verbal Humour(GTVH) and Critical Discourse Analysis (CDA). The analysis generated four main themes,namely ‘marital relations’ (33%), ‘habits and attributes’ (26%), ‘beauty and makeup’ (23%),and ‘violence’ (18%). Women were stereotyped as being ugly and less feminine without makeup,talkative, shopaholic, despising and annoying wives, and violent and harmful partners in theirprivate sphere. The study concludes that such negative stereotypes might be unintentionallyproduced and reinforced through laughter-eliciting jokes circulating fast in the virtual world.

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Language and its Role in Bridging International Communication

Author(s): Georgiana Leotescu / Language(s): English Issue: 21/2022

The English language is in a continuous process of advancement as society evolves and people make distance irrelevant by communicating with each other in various ways. It is unquestionable that the development of technology has substantially improved the English language. Not only was it enriched, but it also became the official donner for many languages around the world. Words changed both their meaning and their grammatical category. A simple noun as text became the verb to text with the development of mobile phones. The word “google” started from the name of the search engine and developed into a transitive verb. The name of a company also converted into a verb and even more a concept uberization. Moreover, the association of two basic words such as face and book created a word that began to be used worldwide.

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Current Social Media Trends and Young Audiences - Risks and Opportunities

Author(s): Lucia Novanská Škripcová,Vladimíra Hladíková / Language(s): English Issue: 2/2022

Media and technology convergence has caused many changes in the world of the young public - from preferred social media, to content creation, to media consumption and its volume. In the online world, young audiences live their own lives, often separate from real ones. This article aims to describe the paradigmatic changes associated not only with the convergence of media, but especially with the convergence of the public, which is most observable in young recipients - digital natives in the era of so-called technological interference. In addition to opportunities, these changes also bring with them certain risks, especially in the area of psychological and sociological survival. These include, in addition to the current FoMO and JoMO effect, many others, which this article, through a phenomenological-hermeneutic approach, seeks to identify and explore in the context of current trends in social media.

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Мотивационни и комуникационни процеси в управлението на образователните институции

Author(s): Marieta Goceva / Language(s): Bulgarian Issue: 13/2021

The presented research seeks the impact of communication on staff motivation by placing the communication and motivation process in the focus of the management of educational institutions. It seeks to explore more fully the issues related to the management of organizations, while aiming to identify possible patterns of behavior through which organizations can have the opportunity and higher potential for their self-improvement. In this way, a much more realistic assessment of management processes can be made and effective criteria for evaluating the successful management of educational institutions can be derived.

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„Ustawiania” odbioru dzieła na przykładzie wybranych prezentacji niemieckiego wydania powieści Artura Daniela Liskowackiego

Author(s): Katarzyna Taborska / Language(s): Polish Issue: 1/2022

The article aims to discuss the selected presentations of the German translation of Artur Daniel Liskowacki’s novel. The author analyzes the publisher’s strategies of presenting the novel in Germany and interprets the vision of the novel shown on a website dedicated to books published in German-speaking countries. The article suggests introducing terms that would specify the roles of literary figures that influence the readers’ opinions of given books. Moreover, certain selected actions of the “setters” of the German translation of Eine kleine are discussed and some differences are demonstrated between Polish and German adjusting of the “setting” of the novel in the media space.

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Examining the rhetorical strategies employed in the humorous discourse of Chinese talk shows

Author(s): Zhou Tianli,Nor Shahila Mansor,Lay Hoon Ang,Sharon Sharmini,Xuan Tang / Language(s): English Issue: 4/2022

Researchers have pointed out that rhetorical strategies have a significant impact on producing humour in Chinese talk shows, while few of them have investigated the factors that affect the rhetorical choice in humorous discourse in that context. This study aims to identify the rhetorical strategies used in humorous discourse and investigate the factors that impact on the rhetorical strategies chosen by the hosts or comedians to produce humour. Thus, the current study selected 24 monologue samples from a popular programme called Rock & Roast and conducted a discourse analysis on them. Kenneth Burke’s rhetorical theory is adopted to uncover the factors that influence rhetorical choice in the humorous discourse of Chinese talk shows. The findings reveal that the realisation of rhetorical strategies in the humorous discourse of talk shows is rich, including rhetorical devices, foreign language (English), and internet buzzwords, among other things. The main factors influencing the rhetorical strategies chosen in the humorous discourse in Chinese talk shows are the ‘ratio’ of ‘agent and agency,’ which are talk show comedians and the Chinese language. This study contributes to helping the audience gain a better understanding of rhetorical humour in Chinese talk shows and provides a new perspective for humorous discourse analysis.

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Savoring Polishness: History and Tradition in Contemporary Polish Food Media

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Savoring Polishness: History and Tradition in Contemporary Polish Food Media

Author(s): Agata Bachórz,Fabio Parasecoli / Language(s): English Issue: 01/2023

This article examines the future-oriented use of the culinary past in Poland’s food discourse through a qualitative analysis of popular food media (printed magazines and TV). We analyze how interpretations of food and culinary practices from the past are connected to contemporary debates. We contend that media representations of the culinary past co-create projects of Polish modernization in which diverse voices vie for hegemony by embracing different forms of engagement with the West and by imagining the future shape of the community. We distinguish between a pragmatic and a foodie type of culinary capital and focus on how they differently and at times paradoxically frame cultural memory and tradition. We observe the dynamics of collective memory and oblivion, and assess how interpretations of specific periods in Poland’s past are negotiated in the present through representations of material culture and practices revolving around food, generating not only contrasting evaluations of the past but also diverging economies of the future. Finally, we explore tradition as a set of presentday values, attitudes, and practices that are connected with the past, but respond to current concerns and visions of the future.

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Estetyka jako teoria krytyczna. Filozofia sztuki Theodora W. Adorna

Author(s): Rafał Czekaj / Language(s): Polish Issue: 2 (20)/2022

In his article, Rafał Czekaj presents Theodor W. Adorno’s aesthetic theory as an example of critical theory in the sense given to this term by the Frankfurt School. Czekaj outlines the context of the development of Adorno’s philosophy of art, which consisted of the School representatives’ insights into and diagnoses of contemporary civilization and social structures. He also names those themes of Adorno’s philosophical work which determined the conclusions of his aesthetics, i.e., chiefly the idea of instrumental rationality presented in Dialectic of Enlightenment as well as the so-called identity thinking, both being mechanisms responsible for the oppressive state of reality.

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Guiding Word-Of-Mouth (WOM) Through Organic Social Media for Effective Strategic Communications: a Literature Review

Author(s): Aybars Tuncdogan,Aidan Hughes / Language(s): English Issue: 11/2022

The advantages of social media, including rapid information dissemination and easy access at little or no cost to the user, have placed them at the heart of communications. As a result, regardless of who they are (e.g., governmental organisation, NGO, terrorist group), all strategic communicators today have to utilise social media. More specifically, it is necessary for strategic communicators to have a good understanding of how to guide word-of-mouth communications. While there is an emerging dialogue in the strategic communications journals about social media, it is still at a nascent stage. However, this area has received substantial attention from marketing scholars over the years. In this literature review paper, we aim to contribute to the development of this growing stream of research by summarising findings of the marketing literature on social media and word-of-mouth communications that are useful for strategic communications purposes. Overall, this paper has implications for the theory and practice of strategic communications.

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Formation of Communicative Competencies of Applicants for Higher Education in the Context of Distance Learning

Author(s): Mykola Nesprava,Inna Zarishniak,Olesya Koropetska,Аlla Kurinna,Snizhana Syvash,Larysa Sushchenko / Language(s): English Issue: 1/2023

The article deals with the formation of communicative competencies of applicants for higher education in the context of distance learning from the perspective of neurosciences. The relevance of the article lies in the fact that for a successful, effective organization of distance learning, it is necessary to select the rational methods of teaching, aimed at enhancing the development of personality. The purpose of the article: to clarify the interpretation of the concepts: “competence”, “communicative competence”, “distance learning”, “neuroscience”, “neurolinguistics”, to investigate service platforms for online learning; to find effective teaching methods that contribute to the formation of communicative competence of university applicants. Methods of work - analysis of scientific and methodological literature, system analysis. Results: the use of active teaching methods has a great impact on the formation of communicative competence in higher education students. Service platforms that help teachers conduct online learning with students have been investigated. It was emphasized that videoconferencing and video meetings help to form communicative competence with students. In addition, it was noted that higher education should be implemented using a competency-based approach. Novelty in the work is a review of neurolinguistic programming as one of the effective methods of formation of communicative competence. Conclusion: the use of current pedagogical technologies in the university helps to implement new principles of individualization and differentiation, taking into account the psychological aspects of the person associated with his intellect and speech.

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Na szklannych harmoniki wekach. Z nagrań Białoszewskiego

Author(s): Adam Poprawa / Language(s): Polish Issue: 2/2022

Miron Białoszewski often recorded his texts on a tape recorder. These sound documents are not only self-interpretation but also editorial sources. Recording his own works was also an autobiographical experience for Białoszewski.

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„Moje ręce”. Doświadczenie niepełnosprawności w autonarracjach Cheryl Mary Wade

Author(s): Ewelina Godlewska-Byliniak / Language(s): Polish Issue: 2/2022

Cheryl Marie Wade was a poet, performer and activist for the rights of people with disabilities. Her poetic work, which had its performative dimension, as Wade presented her works as part of stage performances, in a direct relationship with viewers, intertwined with her activism: Wade often took up the topic of her own disability, confronting audiences with it and overcoming numerous stereotypes about it. In this text, I juxtapose the work of Cheryl Marie Wade and the vision of disability emerging from this work with an extended interview included in the archive of oral history of disability. I treat both these forms as specific auto-narratives that capture the experience of disability in different terms – poetic and autobiographical. I also ask about the role of the voice in these auto-narratives.

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