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In the article “Conversations in the Smart Space" by prof. Rusi Marinov, D.Sc. are monitored the development, principles and models of smart work systems, theories of conversation and their modifications in the modern environment. Analyzed are new forms of communication such as M2M and IoT.
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This paper deals with a theatrical practice that became widespread during the events of Euromaidan – "Theatre for Dialogue". The studying of Augusto Boal’s "Theatre of the Oppressed" technique, which is the basis of "Theater for Dialogue", is primary in the analysis. "Theatre of the Oppressed" is not purely theatrical phenomenon – it lies at the inter-section of activism and social therapy. Being the reaction on the totalitarian regime in Brazil, "Theatre of the Oppressed" technique has become widespread all over the world, mainly in the areas with military and civil conflicts. So as soon as Ukrainian people faced severe social and political challenges, this theatrical technique reached our cities through its practitioners from different countries.
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The aim of this paper is to integrate the quantitative content analysis methodology into the broader perspective of the social representation theory, in the attempt to illustrate the manner in which the mediated social representation of an institution can be included in an effective communication strategy.
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This paper aims to analyse the relation between timely and effective communication and risk mitigation of late recovery after an unexpected information system outage in enterprises. An unforeseen information system failure in modern enterprise units, may result to significant operational and financial damage. In such a critical incident, effective communication between the team leaders and the recovery team involved, can minimize or even eliminate this negative impact. An extended information system outage can be perceived as a time deviation from the Maximum Accepted Outage (ΜΑΟ) timeframe, proposed by the business continuity management, according to the value of which dependent business functions may be interrupted without any serious effects to the company. The paper examines the relation between 3 basic factors and the efficient communication between team members. The factors are: timely information distribution, staff availability and network availability. Through the current paper, the author proposes a risk analysis model, based on the Composite Risk Index theory of Risk Management, which can significantly diminish the possibility of an extended information system outage, as well as calculate the extended time required to recover a system when the aforementioned factors emerge in their worst form. The precise calculation of recovery time can be achieved via the execution of business continuity tests which include scenarios, according to which an unexpected system outage coexists with delayed information distribution as well as low staff and network availability.
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This paper focuses on the advantages of the companies that act in cooperation/clusters, as an approach to prevent the possible gain of interest for competitive products. Companies operating in the forwarding, transportation, and logistics sector are seeking original methods to become competitive. Price has lost its importance when selecting transportation and logistics services providers. Nowadays, it is the quality of service rates that is considered most important, followed by reliability, flexibility, and the product range. We will examine the rest of the factors influencing customers’ choice of freight forwarding, transportation, or logistics operators, in this paper.
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This article discusses how the concept of audience theory has been developed within two basic intellectual traditions, resulting in two basic prototypes. On one side, there is the trajectory of the “mass audience” that was created and developed parallel with the emergence of the media of mass communication. The mass audience is regarded as a multilayer collectivity, residing at the end of a successive linear communication process – sender, channel, message, receiver and effects. In this one-way communication model, the audience is primarily the receiving structure, with little or no opportunity for feedback and participation in the communication process. The other prototype is linked to the development of new digital media and the internet; here the public is theoretically considered as “cross media” and active. The audience of new media is seen as a heterogeneous and structural collective in the communication model that characterizes the thow of information “many to many”. This prototype attributes to the new, active audiences or users unlimited power to participate and shape the communication processes. We discuss features of the two prototypes, including media usage, media access, information resources, time engagement and functions derived from media use. The most important feature we take up, however, is participation. We point out the problems and limitations of both prototypes in this regard. On the one hand the study of audiences has long been rooted in the concept of mass audience and limited with its primal orientation towards the effects of mass communication, while on the other hand, the emerging prototype 2 is all too easily granted participatory capacities, especially concerning the public sphere. therefore, the theorists of new and old media must step outside the prevailing postulates and consider the audience beyond the two prevailing prototypes in order to further deepen our knowledge and understanding of contemporary audiences and their participation.
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Communication has a number of features: unites people to send messages. In the process of communication exists different types of communication based on verbal and non-verbal actions. The process of communication occurs in a psychological, social, cultural and physical space. Another important feature about this process, is that the communication is characterized also through dynamism; it consists in the evolution and change of persons that are involved. The quality and quantity of the information theoretical substantiate the value. Any classification of the information is based on two existing forms: scale and complexity. The structure of communication and information is defined in theories and is redefined through analogy and generalization in science. Knowledge the object of communication means to understand how the process of communication is released.
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In an era of generalized communication, democratic societies cannot escape the radical changes that the development of different types of communication claims. Political communication determines new types of political practice and adhesion. As in the case of postmodern communication in general, in political communication, expressions of symbolic communication characteristic for traditional societies are still being used, even if those expressions are presented as contemporary symbolic constructs, as for example the construct of “postmodern tribes”. This text focuses on how these elements are highlighted in the socio-analysis of Vasile Sebastian Dâncu, one of the most renowned experts in the Romanian political culture. The public space, shaped in the past by the intellectual elite, bearer of values and symbolic conscience, is being seized by television stars, by the online communication specialists. This leads to new fragmentations in and coagulation of political space, and to a prevalence of sentimentalities, mythical stories, and mystical experiences at the expense of rationality, civic involvement and ideologies. The new configuration of political groups of interest and the new ways of adhesion typical for “political followers” belonging to the Facebook generation are regarded from a mythic– symbolic mentality which links them to a behavior and a kind of solidarity characterizing tribal groups which are acting on a postmodern political scene.
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As a follow-up of the current escalated technology, especially in the fields related to advanced sensors and pervasive computing, significant changes have been brought in medical diagnostics and health surveillance equipment, including arrangements for prevention, self-care monitoring of various chronic conditions, as well as high performance hospital monitoring systems. This paper provides a detailed definition of a healthcare monitoring device and offers a multiperspective classification of them. Some important examples (such as clothing-embedded sensors, mobile/smart devices, microprocessor-based monitoring systems, implantable sensors), and their exact fields of usage (e.g. blood pressure and heart rate monitoring, pulmonary arterial hypertension detection, diabetes management, movement impairments and so on) are also given, as well as a brief note on the exploited technologies (for instance wireless networks and sensors, microelectronics, bio sensing technologies) in order to set the trends and offer a better understanding of the capabilities of health monitoring devices.
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Element of violence which was seen almost every day in all media but in no way could be prevented is reflecting a bitter side of life. Today that we called age of information, technology rapidly improved, and thanks to this there found solutions for a lot of matters, we are unfortunately are living violence more heavy day by day. Consequently, elements of violence lived are taking part in television and computer screens, and magazine and newspaper pages. Although it is an unapproved and unwanted matter of fact, violence’s existing in life is keeping this phenomenon fresh in media’s agenda.
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This study tries to explain the role of digital avatars for communication in two distinct ways. In the first part it debates what kinds of meanings avatars have for their users. To answer this question based on semiotic theories of Saussure and Lacan, a new approach will be proposed. Saussure’s theory of signs and Lacan’s theory of chain of signifiers as an entry for self, will be merged to form a new viewpoint. In the second part, the role of avatars in the digital communication for the receivers will be approached by Berger’s uncertainty reduction theory.
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Developments on globalization and communication technologies has effected advertisement as well as many other areas. New advertisement channels has come out by the Improvement in communication technologies. Social media is gaining more importance day by day in whole world and in our country, and the market share is increasing in whole advertisement channels. Consequently, social media is turning into an important advertisement channel. One of the methods used in advertisement is comparative advertisement. In comparative advertisement, both the advertiser submits his product's good quality compared to competitors and the consumer can have a chance to compare the products and make a better choice. Conversely, if the comparison in the advertisement is not objective, misleading and false informative, the advertiser exploitation and consumer misleading can occur; if the comparative advertisement is banned this can prevent the positive effects that should be reflected to competition and the consumer. At that point, the limits of the comparative advertisement must be determined. Depending on this, to see the effects of social media and globalization easily, the study purposes to observe the comparative advertisements used on social media in Turkey and Poland by content analysis method.
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The Art of Negotiation: Commandment or Request?
The communication and the authority rank issue in resolving the conflict in Paul’s letter to Philemon are two important issues to be addressed in this application. The problem of the role of communication in general and particularly in this paper can be summarized by three points: a) communication is closely related to knowledge and understanding; b) communication’s purpose is to connect to others; c) communication can play a decisive role in influence and persuasion. Addressing this topic involves a synthesis between exegesis, as an essential part in the study of the text and communication within the larger context of science education. One can easily identify the deep relational character of the epistle, which is why it can be framed in synergistic communication with a warm language, full of sacrificial overflow, forgiving and ministering love. We can identify as the author of this short epistle not only Paul as a theologian, but especially Paul as a wise old man.
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The study starts from assumption that together with disinfomation, intoxication, and propaganda, the manipulation is a form of persuasion, a form of persuasive communication. The manipulation is a communicative action. By the way of meta-analytical method, we emphasize some ideas. The royal way of promoting the decisive interests is manipulation-, often accompanied by constraints and violence. The world is divided into amateur manipulators and professional manipulators. Professionals are those whose job is exactly to get something from the others. The action of manipulation is not an activity performed on inspiration, randomly and by ear. Manipulation is a structured, organised and planned persuasive intervention. As actants of manipulative communication are retained journalists, priests, businessmen, sellers, scholars, teachers, artists, writers, notabilities.
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The aim of this contribution is to point on impact of communication in retail´s unit action radius in view of customer´ visit maximization. The identification and understanding of mutual bonding is basic anticipation for solution of effective communication problem with targeted market segment. The correct identification of retail gravity and its exogenous impact allows to manage interactive relation of retail unit and customer with orientation on its value in building of customer loyalty process.
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As consumers become decreasingly responsive towards traditional forms of advertising, advertisers are turning towards more innovative methods. Virtual worlds provide an extraordinary potential for new and enhanced modes of advertising. This study examines the opportunities of the virtual world, Second Life, as a new platform for businesses’ advertisement and promotional activities. First, we briefly introduce the concept of virtual worlds and virtual advertising. Then, we go on to explain the development of advertising, with special emphasis on its evolution alongside technological developments. Furthermore, we discuss how virtual worlds developed and how the features of these worlds lent themselves to advertising. Second Life, the most popular virtual world application, is given a special emphasis, and we shall explore opportunities and practices for virtual advertising in this virtual world application.
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Feminist authors claim that many of the advertising messages are promoting stereotypical images of the genders. However, if in social sciences, gender stereotypes have been facilitated and enforced by religious ideologies, the connections between gender stereotypes in advertising and religious ideologies remain to be investigated. The purpose of this paper is to analyze these connections. Using the tools and methods of philosophy of communication, the paper attempts to emphasize a double discourse of advertising: an external one that derives from existing religious ideologies, and an internal one that borrows the structure and elements of modern religiosity. If the first one is enforcing the gender stereotypes, the second one is more innovative and less related to stereotypical images of genders. When advertising is approached from the perspective of philosophy of communication, its most conspicuous aspect is its narrative dimension. One way in which narratives of advertising are constructed is in the form of myth. We can see that, in some circumstances, advertising has a function similar to myth, or includes structures of depth coming from the world of myth or of religion understood in a broader sense. The power of those elements is derived not from the realm of merchandise value, but from the one of traditional mentalities and cultural representations. In order to illustrate my research on the relation between gender, religion and advertising, I choose a sample of ads, that I analyze using the tools of philosophy of communication. Thus, my research has led me to a nuanced understanding of the relation between gender stereotypes and religion in advertising.
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The subject of this paper is a comparative analysis of aggressiveness and assertiveness in communication with the objective to reveal some fundamental shortcomings of the popular theory of assertivity, i.e: insufficient thematization and articulation of ethical and social issues; excessive emphasis on behavioral (manifest) components of communication, at the expense of its motivational and intentional aspects; overestimation and idealization of the effects of assertive techniques and philosophy due to the neglect of real social relations marked by asymmetry of power. Verbal aggression is defined as a communication act by which one, intentionally or unintentionally, consciously or unconsciously, hurts the other person via language. Assertiveness means the willingness of people to confirm or protect their rights and express their feelings in a socially appropriate way. The criteria of „social appropriateness“, however, do not garantee ethics and truthfulness of communication, or their protection from aggression. The establishment of assertiveness on subjective feelings and perceptions of one’s own and others’ rights deprives them of a more objective and rational ground of legitimacy. The way in which the assertiveness theory is presentend and promoted eliminates the necessary contrasts and tensions between descriptive („is“) and normative („should be“) levels. In order to fulfill its humanistic purpose and to be a responsible method of communication, in other words, to avoid serving as a socially accepted cover for aggresiveness, it has to meet a lot of other requirements that go beyond the sphere of behavioral and communication skills.
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Doživeli smo epohu u kojoj pomalo anahrono deluje pokretanje časopisa koji nije digitalan, on-line, nego na hartiji. Takav je duh vremena, i tolika je premoć digitalne informacione tehnologije nad dobrom starom štampom. No, sudbina publikacije čiji prvi broj imate u ruci neće zavisiti od ovih okolnosti već od, najiskrenije ćemo se za to potruditi, privlačnosti sadržaja koje će objavljivati. A on će, prema stavu redakcije, biti u potpunosti okrenut savremenim fenomenima komunikacione prakse. Pokušaće da (za)beleži istraživačku pažnju i podstakne radoznalost duha usmerenih na mnogobrojne aspekte u vezi sa komuniciranjem i upravljanjem komunikacijama, koji se umnožavaju zarad velike promene koju nazivamo nastanakom informacionog društva.
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In recent years, 21st century can be regarded as ''communication age'' due to developments derived from studies based on information and communication issues. Undoubtedly, changes have been observed in both the individuals' daily life and their needs and the quality and quantity of provided services by public institutions with this age. These changes allow citizens transmit their demands directly to the relevant authority, particularly by reducing the bureaucracy with the development of Internet technology. However, at this point, there is a standardization problem in the form of presentation of these services that affect the efficient use of this service. Troubles derived from insufficient disclosure to the audiences can be faced. In this work, the implementations of e-municipal work of Aksaray Municipality will be examined, in the framework of the above-mentioned issues, the question of how more effective and efficient services can be investigated so that the problematic aspects of the services can be eliminated and will be made some suggestions. As methodology, previously conducted similar studies can be tried to apply ongoing problems in the sample of Aksaray province.
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