
"A vallási élet elemi formái"-tól "A média rítusai"-ig: durkheimi fogalmak a kommunikációelméletben
The essay gives a critical review of The Rituals of the Media by Lajos Császi. It seeks to showhow the Durkheimian sociology of religion can be applied to the modern communicationtheory and what perspectives such a combination can store for sociology. The mediahas a significant impact on the formation of public opinion; therefore, its rituals deservea special attention. However, the opinion forming power of the media depends on thesocial structure and the movement of the masses. Today even ordinary people can broadcastInternet TV-programmes and we have not even mentioned the technical possibilitiesoffered by the various social network sites. It is not only the technical competence, whichdetermines whether a given opinion will remain embedded in a narrow subculture or itsucceeds to move the masses, which was a well-loved catchword of the 20th century
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