"A vallási élet elemi formái"-tól "A média rítusai"-ig: durkheimi fogalmak a kommunikációelméletben

Author(s): Eszter Bartha / Language(s): Hungarian Issue: 18/2012

The essay gives a critical review of The Rituals of the Media by Lajos Császi. It seeks to showhow the Durkheimian sociology of religion can be applied to the modern communicationtheory and what perspectives such a combination can store for sociology. The mediahas a significant impact on the formation of public opinion; therefore, its rituals deservea special attention. However, the opinion forming power of the media depends on thesocial structure and the movement of the masses. Today even ordinary people can broadcastInternet TV-programmes and we have not even mentioned the technical possibilitiesoffered by the various social network sites. It is not only the technical competence, whichdetermines whether a given opinion will remain embedded in a narrow subculture or itsucceeds to move the masses, which was a well-loved catchword of the 20th century

"A ZBORIŠ NAŠINSKI?" – O UPOTREBI GORANSKOG GOVORA U BEOGRADU

Author(s): Jadranka Đorđević-Crnobrnja / Language(s): Serbian Issue: 2/2014

The research the results of which are partially presented in this paper is based on the notion that the Gorani idiom is one of the segments of Gorani culture. In other words, I perceive it as an identity question which is only one part of the larger ethnic issue. In that regard, I do not attribute more significance to the Gorani idiom than to other symbols/markers of this community, but in this paper it is in the focus of observation. By analysing language (idiom) and its communicational function it is possible to observe, trace, and explain different processes regarding ascription and description of the ethnic identity of individuals and community. Following this idea, I am trying to analyse and explain communicational function of the Gorani idiom in the context of rights of its usage and possibilities of realization of these rights in one multi-ethnic environment in which Serbian is the official and major language. The analysis of the communicational function of the Gorani idiom seemed very inspiring for research to me due to the fact that the Gorani are educated in Serbian schools in Serbian – which is the mother tongue within the educational curriculum, and besides this they use Serbian as a main language in the public sphere. In the environment (Belgrade) where the research was conducted Serbian is used in parallel with several dialects; members of different confessions and ethnic communities, cultures and subcultures live there – which overall implies various questions regarding the usage of the Gorani idiom and its symbolic role in the process of creation of Gorani`s ethnic identity. The analysis of the usage of ‘Nashinski’ among Gorani who live in Belgrade has led me to the conclusion that they use the Gorani idiom and Serbian in everyday communication, therewith Gorani idiom is present only within private sphere of communication (among family and relatives). Apart from this it is evident the appearance of mimicry of Gorani idiom and the attempt of increasing language competences in Serbian which might affect the decrease and an intensity of the usage of Gorani idiom within the private sphere of communication. Therefore, there is concern that the decreased scope and intensity of the usage of the Gorani idiom might negatively affect its reproduction and its existence. The state and its public policy do not undertake any attempts in order to provide organised and systematic conduction of care for Gorani idiom and Gorani ethnic community.

"From medium to meaning". O propagandowych środkach wyrazu w filmie "Triumf woli" Leni Riefenstahl

Author(s): Małgorzata Laskowska / Language(s): Polish Issue: 4/2020

The main purpose of this paper is to determine the most frequently used propaganda forms of expression in the film Triumph of the Will by Leni Riefenstahl. This research target may be presented in the form of the following questions: Which propaganda forms of expression have been used in the film? Which symbols have been used to convey the message in Leni Riefenstahl’s film? The answers to these questions will be interpreted in the context of Stewart M. Hoover’s theory “from medium to meaning.” Its author paid attention to the essential question: To what extent do media convey meaning? To what extent do they give meaning to a phenomenon? Analogically, a question may be asked, with reference to Riefenstahl’s film: to what extent her film might have given meaning to the Nazi propaganda? What was the role of cinema in Adolf Hitler’s policy and in popularising his views? The article is a review paper. Its indirect goal is to draw attention to the transfer of meaning in audiovisual communication.

"Informacija" i teorija komunikacije - Bilješke za buduću povijest tog koncepta

Author(s): Hanno Hardt / Language(s): Croatian Issue: 01/1987

A historical analysis of the concept of information, within communication theory, begin with its determining as a historical framework, a socio-cultural context for the study of media and communication; information as knowledge, and communication as the integration and transformation of the different segments of society. Information is defined as a form of practical knowledge in the process of change and the realization of a democratic society. With the stressing of a scientific, empirical, analysis of society the scientific status of information is getting stronger. Such an approach relies on the model patterns of analysis with a stress on cybcrnetical and mathematical problems. More ambitious, globally directed approaches connect this approach with general system theory. A fundamental limitation of this model conception of information manifests itself in the production of distorted images of social reality and of complex human interaction.

"We Believe Journalism is the Ideal Vehicle For Teaching 21st Century Skills". Is the New Meaning of Media Literacy Worth Spreading? Action Research in Silicon Valley

Author(s): Agnieszka Janiak-Staszek / Language(s): English Publication Year: 0

"Простите, я никак не могу понять": способы реагирования на непонимание во взаимодействии человека и робота

Author(s): Andrei Korbut / Language(s): Russian Issue: 3/2018

The article discusses how the non-understanding that arises during human-robot interaction is managed. The focus is on the ways humans respond to the open expression of non-understanding by robots, as well as of non-understanding that the robot itself does not “realize.” The methodological framework of the research is an ethnomethodological conversation analysis that presupposes the identification of the ways of producing local social order in the sequences of actions. By analyzing the conversations between callers and robot (it is actually a chatbot, but official term for it is “robot”) in a Russian telephone information service, I show that, instead of non-understanding being a negative phenomenon consisting in lack of understanding, non-understanding is a situational and coordinated achievement of the participants in the interaction. The article identifies two types of conditions of non-understanding between human and robot: institutional (related to the specific organizational context in which the interaction takes place and which is produced in it) and interactional (related to the organization of interaction). Based on a detailed analysis of transcripts of human-robot telephone conversations, five ways of responding to non-understandings are distinguished: changes in the acoustic characteristics of utterances (raising the voice level, slowing down, expanding pauses, etc.); expanding the initial statement (for example, by introducing explanatory words); reducing utterances to “key” words; ignoring non-understanding; and adding explanations. At the same time, people not only react to the non-understanding by the robot after its occurrence but also actively anticipate it, building their turns in a way understandable to the robot.

"Разговори" в смарт пространството

Author(s): Roussi Marinov / Language(s): Bulgarian Issue: 1/2015

In the article “Conversations in the Smart Space" by prof. Rusi Marinov, D.Sc. are monitored the development, principles and models of smart work systems, theories of conversation and their modifications in the modern environment. Analyzed are new forms of communication such as M2M and IoT.

"Тази сутрин“ – 27.05.2021 г.

Author(s): Rumyana Genova / Language(s): Bulgarian Issue: 10/2021

"ТЕАТР ДЛЯ ДІАЛОГУ": НА ПЕРЕТИНІ З АКТИВІЗМОМ І ТЕРАПІЄЮ?

Author(s): Olha Velymchanytsia / Language(s): Ukrainian Issue: 1/2015

This paper deals with a theatrical practice that became widespread during the events of Euromaidan – "Theatre for Dialogue". The studying of Augusto Boal’s "Theatre of the Oppressed" technique, which is the basis of "Theater for Dialogue", is primary in the analysis. "Theatre of the Oppressed" is not purely theatrical phenomenon – it lies at the inter-section of activism and social therapy. Being the reaction on the totalitarian regime in Brazil, "Theatre of the Oppressed" technique has become widespread all over the world, mainly in the areas with military and civil conflicts. So as soon as Ukrainian people faced severe social and political challenges, this theatrical technique reached our cities through its practitioners from different countries.

#METOO AND US POLITICS: ANALYSING THE TWITTER CONVERSATION

Author(s): Vittoria Bernardini / Language(s): English Issue: 3/2021

The #MeToo movement has had a profound cultural impact on US society, and notably on US party politics. While many studies have addressed the #MeToo-related controversy arising from the Brett Kavanaugh nomination to Supreme Court Justice in 2018, the relationship between #MeToo and US politics before this event has remained understudied. This article, therefore, addresses this gap by looking at the role of politics at the beginning of the #MeToo movement. Focusing on the first six months of online activity on Twitter (October 2017 – April 2018), over 2 million tweets with the #MeToo hashtag are analyzed to identify the main activity patterns across the dataset and to gain insight on user behavior and participation in the conversation. Results point to the weaponization of #MeToo in the political context from its inception. It is suggested that #MeToo reflects the polarized political climate in the US and that it can be conceptualized as part of the wider “culture wars” (Hunter 1991) that characterize the public debate.

(In)Communication chronophage : esquisse d’une microdystopie de l'accélération en réseaux

Author(s): Antonio Fernández Vicente / Language(s): French Issue: 02/2016

This paper studies the techno culture of acceleration from a sociological and genealogical perspective. It is a question of micro-power that transforms the social network Utopia into an autorestrainted Dystopia. The synchronisation with the others leads us to a communication flux 24/7. Therefore, the right to communicate throughout the social network becomes a horizontal implied must in order to join in the multiples conversations in real time. The permanent actualisation becomes a necessity and the user a time consumer. In a society where time is accelerated, communication turns structurally into incommunication.

(Ne)vjerodostojnost medijske reprezentacije kulture: od političke manipulacije do strategije skandala

Author(s): Nina Ožegović / Language(s): Croatian Issue: 13/2018

The paper analyzes the media representation of cultural content in Croatia during the transition period, with particular emphasis on selectivity and ideological coloration, as well as the market condition of these contents in mass media. The paper establishes that the process of transformation of media content passes through three phases, and that each phase introduces new models, mechanisms and principles in presentation of culture on the press pages. These new models range from the model of political manipulation to cultural content and the individual’s satanization through the scandal’s strategy to media staging and theatricalization of the reality affecting the (non) credibility of information and the creation of public opinion.

(Re)presenting the University of Bucharest in the Media. Fundamental Approach to the Process of Academic Leadership

Author(s): Viorica Aura Päu,Adriana Ştefănel / Language(s): English Issue: 19/2014

The aim of this paper is to integrate the quantitative content analysis methodology into the broader perspective of the social representation theory, in the attempt to illustrate the manner in which the mediated social representation of an institution can be included in an effective communication strategy.

(RE)SHAPING POLITICAL CULTURE AND PARTICIPATION THROUGH SOCIAL NETWORKS

Author(s): Marija Andreeva / Language(s): English Issue: 2/2019

The influence of social networks is growing intensely. They do not only influence only certain aspects of our lives, but they also influence political participation and political culture. In recent years, this influence has been very notable. We have seen a change of policies as a result of pressure, a lot of significant political movements started via social networks. This paper concentrates on the influence of social networks on political participation and political culture. The paper tries to foresee the future implications and the intertwining of social networks and political culture and political participation. It also gives conclusions for the past, present and future implications and it gives a comparison between political participation before and after the rise of social networks. It also analyses the positive and negative implications that social network could have on political participation.

(Roz)mowa jako ekspresja słowa w epifanii współbycia „twarzą w twarz”. Inspiracje Lévinasowskie

Author(s): Jan Wadowski / Language(s): Polish Issue: 1/2020

Based on Emmanuel Lévinas’s Totality and Infinity: An Essay on Exteriority, the article comprises a tentative reinterpretation of the concept of (Con)versation. The latter is conceived as an expression rather than a result of the relation obtaining between human persons. The relation in question cannot be thematized, but—due to consciousness adjustment—it gives rise to Interconsciousness. By participating in (Con)versation and staying ‘face-to-face’ with another, a human person rediscovers her subjectivity, which manifests the core of the metaphysics of love. It is only within the realm of the latter that the dimension of ethics comes to light. Therefore the command, “Do not kill me,” is preceded by the words, “I want you to live,” which signify the fact that, in its unselfishness, being has transcended itself. In this context, it turns out that the fundamental relation, the one that marks (Con)versation, springs from the realm of the Word, which is God himself.

,,Meg kellene írni” (Egy erdélyi sajtótörténeti kutatás dilemmái)

Author(s): Edit Péter / Language(s): Hungarian Issue: 2/2010

The historical research of the Transylvanian journalism shows hardships regarding the second half of the 19th century. To fi ll this gap has started a research, whose purpose was to make the history of Transylvanian journalism to be felt and seen in terms of European and Eastern European. It began the research of the two outstanding Cluj newspapers, Magyar Polgár and Kolozsvár, along which becomes visible the history of Transylvanian journalism of this period.

,,SCENOGRAFIA” DISCURSULUI DIDACTIC APARŢINÂND MANUALULUI

Author(s): Laura-Irina Gavriliu / Language(s): Romanian Issue: 32/2014

The terms belonging to theatre have been permanently transferred and adapted to various epistemic spaces, in the pursuit of organizing a coherent explanation pattern, the “script” being the “the speaking stage that the discourse involves in order to be produced and that, in exchange, needs to confirm through its utterance” . “The communication discourse” promotes understanding based on inferential reasoning, structured by the fundamental principles of conscious learning whose results will configure the identity of the cognitive structure of the teachable subject. This primary understanding, pertaining to the logical significance, will be a condition for further acceptance of an interpretation course, based on heuristic processes, on the consistent character of learning, reflected within the relationship with the incorporated information belonging to the student’s knowledge. The passage from potential to achievement is dependent on the intention and desire of the sender who has to translate an interior need. As part of the teaching discourse, “the creative discourse” is the practice context of the student’s creative potential, tributary to the development of the “lecture competence” with reference to Romanian as a school subject, aiming at the conscious approval of the interpretation process. This can be described in terms of labor concerning the creation process, the literature context facilitates the relationship between the education subject and various “paratope” belonging to Romanian and universal literature, through which the reaction to the symbolic valences of the literary works can be obvious. The identification process between the reader and the creation substantiated through a “school trial” should start from the re-enactment of the author’s labor process, through a participative activity associated to the questioning labor, organized according to the textbook score. It has to provide the student an understanding and interpretation pattern in order to guarantee a “successful” reading, that should harmonize various interpretation strategies.

13 актуални медийни бизнес модела в дигиталната епоха – поуките за България

Author(s): Ivo Indzhov / Language(s): Bulgarian Issue: 1/2020

The study seeks an answer to the current problem of the deepening global crisis of classic media business models in the digital age and the need to seek sustainable new forms of financing. This state of the journalistic media, resp. of quality journalism is the result of competition from the Internet and major online platforms, but also from acute financial crises, the most recent one caused by Covid-19. They hit the two market foundations of the media company the hardest – advertising and sales. Financially afflicted media repel citizens and are a direct threat to democracy. Weakened, they fall under external dependence, and cannot control the politicians and those in power; neither can they oppose the viral spread of misinformation and fake news on social media. The main research question is “Is it possible – and in what way – to save the media financially in the digital age?” 13 current media-financing models with an emphasis on digital media have been studied - beyond advertising, classified ads etc., which until recently ensured the well-being of the press and television. Two different media business models were also considered: taz – a successful German left-wing alternative newspaper based on cooperative ownership and a solidary model of attracting readers, and “Capital” – a Bulgarian business-oriented medium that successfully applies new forms of financing. Both editions focus on digital transition. The elements of comparison show that for several reasons the “taz model”, which provides a much more direct and emotional connection with the readership, is not applicable to Bulgaria in the medium term. The main conclusion of the study is that in order to survive in the digital age, journalistic media must have a flexible pluralistic funding model. Depending on the nature of the media, its target groups and the specifics of society, it may contain only part or a wider range of the following main sources of funding: market; state / public funding; structures of civil society and citizens.

2015 Yılı Reyting Listesi Program Analizi

Author(s): Uzman Ferhat Bakir,Hamit Ersoy / Language(s): Turkish Issue: Special/2017

Yeni iletişim teknolojilerinin gelişmesi doğrultusunda geleneksel medyanın etkisi ve rolü her ne kadar tartışmalı gözükmekteyse de televizyon; ticari iletişim gelirleri, kamuoyu oluşturma becerisi ve kitlelere ulaşabilme gücü sayesinde günümüz Türkiye’sinde en gözde kitle iletişim aracı olarak öne çıkmaktadır. Bu sebeple televizyon kuruluşlarının yapısı ve sahipliği, televizyonlarda üretilen içerik, televizyonlarda üretilen içeriğin kitleler tarafından kabulü ve beğenilmesi hem özel sektör kuruluşları hem sivil toplum kuruluşları hem de devlet tarafından yakından takip edilmektedir. Televizyondaki içeriğin seyredilme durumunu bir veri halinde sunabilen en temel araç reyting sistemidir. Reyting sistemi, televizyon kanallarında zaman ve program temelli olarak ölçümleme yapan ve hangi televizyon kanalını hangi sosyo-ekonomik statüdeki kişinin seyrettiğini belirlemeye yarayan sistemin adıdır. Bu yolla özel sektör kuruluşları hedef kitlelerine ulaşma adına ticari iletişim planlaması yapmakta ve harcamalar bu sistemdeki izlenme oranlarına göre gerçekleştirilmektedir. Bir anlamda pazar fiyatını belirleyen unsur reyting ölçümleridir. Ayrıca reyting ölçümleri; izleyicinin ilgisini çeken televizyon programlarının türü, içeriği ve hitap ettiği kitle konusunda içtimai, sosyolojik, ekonomik değerlendirme yapabilmeye imkân tanımaktadır. Bu bağlamda televizyon kanallarındaki programlar ve bazı yapım türleri son yıllarda kamuoyunda sıklıkla tartışılmakta ve gündemi meşgul etmektedir. Televizyon dizileri, kuşak programları, izdivaç yapımları alan özelinde ön plana çıkan program türleridir denilebilir. Tüm bu çerçevede 2015 yılında TİAK A.Ş. tarafından tam zamanlı ölçümü yapılan televiyon kanalları reyting listesi incelenmiş, bu listeden yararlanılarak toplam oranlarda ilk yirmi beş’e (25) giren programlar türlerine göre sınıflandırılmıştır. Sonuçta elde edilen anlamlı veriler yorumlanarak 2015 yılı popüler program türleri tespit edilmiştir. Yapılan sınıflandırma, Radyo ve Televizyon Üst Kurulu’nun ‘‘Yayınlarda Program Türleri Kod, Taknım ve Sınıflandırmaları’’ adlı kitapçığında belirlenen program türlerinin sınıflandırılması paralelinde gerçekleştirilmiştir.

21. Yüzyılda Türkiye’nin Bilim İletişimi Uygulamaları Üzerine Bir Çalışma

Author(s): Dilara Nergishan Koçer,Şebnem Özdemir / Language(s): Turkish Issue: Sp. Issue/2020

As science has been centrally located in the life of societies, it has become imperative that people have the knowledge and a scientific perspective on science and technology. Turkey's science communication has entered the academic agenda in the 1990s, it has been certified as an official policy, fully in 2004. The main objective of this study is to demonstrate concrete results of the current science communication policy of Turkey. For this purpose, firstly, science communication and related concepts, and the historical development process of science communication are briefly explained. Then summarized the history of science communication policies in Turkey, and then finally, print media, television, science centers, and museums are compiled as science communication forms that are being in practice as a result of public policies in the new millennium. The study shows that in Turkey, the pioneer of science communication as well as science is TUBITAK (The Scientific and Technological Research Council of Turkey). Regarding the training of science communicators, the course curriculum of 226 higher education institutions that enrolled students with central placement in 2018 was examined and it was tried to determine whether "science communication" education was given in universities; 10 similar content courses were found in 226 universities.