Business e-Mail Communication Cover Image

Пословнa комуникацијa електронском поштом
Business e-Mail Communication

Author(s): Senka Bengin, Biljana Ratković Njegovan
Subject(s): Theory of Communication
Published by: Матица српска
Keywords: e-mail message; bussiness communication; speech acts; forms of politeness; discourse

Summary/Abstract: This paper presents a discourse analysis in the business e-mail communication with the aim of determining formal and informal linquistic characteristics. Researched corpus has been based on 148 e-mails exchanged between a manager employed in a marketing agency and his clients. The research is based on Speech Act Theory and Theory of Politeness. It has been found that the analyzed business e-mail correspondence is mostly characterized as informal, even with the characteristics of colloquial communication, unlike the expected characteristics of formal business style.

  • Issue Year: 2015
  • Issue No: 151
  • Page Range: 319-332
  • Page Count: 14
  • Language: Serbian