Particulars and Elements of Brand Cover Image

Особености и елементи бренда
Particulars and Elements of Brand

Author(s): Dejan Dašić
Subject(s): Theory of Communication
Published by: Народна библиотека „Радислав Никчевић“ Јагодина

Summary/Abstract: It is possible today to brand almost all: product, service, nation, certain geografic location, person, ideas, where certain interdependence between particular ways of branding is mentioned, and it takes many years, sometimes even decades, for one brand to become icon. Today almost all companies are faced with tendency towards marketing supply based on complex solutions bringing particular ethical dilemas. As the brand is reflecting in everything what companies do, holistic approach to the branding requires strategic perspectives.

  • Issue Year: 1/2016
  • Issue No: 2
  • Page Range: 19-46
  • Page Count: 28
  • Language: Serbian