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CREATIVE APPROACH TO THE INNOVATIONS BASED ON THE PRODUCT BENCHMARKING RESULTS

Author(s): Marcela Kovaľová,Zuzana Nogová / Language(s): English Publication Year: 0

The article is aimed at the creative approach to the innovations based on the product benchmarking results. Benchmarking is the process of comparing the selected company´s performance with the performance of the best competitor on the market and using the best practices to improve itself. The use of the benchmarking results brings many benefits to the company, e.g. lowering the costs, improving the quality, improving the products or the functions of it, increasing sales and profits, increasing customers´ satisfaction or making better strategic decisions. The crucial issue when using a benchmarking is to utilize its results within the innovation process. It is very important to create an environment in a company which boosts the motivation of the employees in the field of creativity and innovations. Authors present the creative approach to the innovations in form of the Osborn´s checklist application when making the product- and process innovations in a particular company. The main objective of the article is to outline the procedure of using creative approach within the innovation process in a particular company (which is based on the product benchmarking results) to improve the product and increase its success on the market.

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ASSESSMENT OF THE DEGREE OF INVOLVEMENT IN THE IMPLEMENTATION OF THE COLLECTIVE ENTERPRISE DEVELOPMENT STRATEGY

Author(s): Marina Krasnova,Marina Zemskova,Karina Nazvanova / Language(s): English Publication Year: 0

The article deals with the factors affecting the involvement of the modern organization employees of all hierarchical levels in the implementation of the enterprise development strategy. There were determined the roles of the employees (officials, managers, specialists of the initial echelon) and the ways of realizing their activities in the increase of the results at the enterprise being analyzed. The paper represents the primary assessment of the company workers’ interest in implementing the company strategy. The assessment is based on the results of the surveys. There were analyzed such aspects as the correspondence of the team’s idea of the company development perspectives and the strategy being implemented, the degree of the coincidence of the company mission and the goal of an individual employee, their coordination. There were described the realized at the enterprise measures (according to the assessment of the measures assumed)aimed at forming such skills which will enable the workers to effectively fulfil the plans of the company development and successfully solve business problems (the correction of personal actions within the limits of the formulated mission, a wide application of various types of visualization in the process of delivering business messages to the colleagues, the use of the methods of emotional involving the subordinates in the company development process).

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THE INTEGRATION FUNCTIONS OF HUMAN RESOURCES THROUGH REPOSITIONING FOR BUSINESS ADVANTAGE

Author(s): Laurencia Krismadewi,Kristianus Oktriono / Language(s): English Publication Year: 0

The purpose of the study was to determine the effect of Integrating Human Resource Function in Repositioning to attain a competitive advantage in business. The method exerted is descriptive quantitative by using multiple regression. This study analyzed the influence of two independent variables, i.e. human resource development and repositioning of human resources function towards dependent variable, work ethics. The population sample involved about 240 people in the media industry in Indonesia. This study further recounted the complicity of human involvement in the process, company's vigor, and role implementation of human resources. The result expected is the ability in capturing and responding immediately to business dynamic alteration. It, moreover, is intended to transform the enterprise’s discernment concerning the role of human resources that originally initiated ‘people issues’ to ‘people related business issues’. The results indicated that human resource development and repositioning leavened positively and significantly on the work ethics of employees. Based on hypothesis testing using a technical regression and significance, it depicted that the two independent variables either jointly or partially impacted positively towards work ethics. It concluded that human resource development contributed a greater influence on the development in the employees’ work ethics.

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SUPPLY CHAIN COLLABORATION AS AN INNOVATIVE APPROACH OF WAREHOUSE MANAGEMENT: A CASE STUDY

Author(s): Tomáš Kučera,Jaroslava Hyršlová / Language(s): English Publication Year: 0

Supply chain management, especially supply chain collaboration is a very much discussed topicin the field of modern logistics in recent years. Supply chain management is the term for thesystems, resources, activities and procedures that are used to coordinate the materials, products,services, finance and information flows from materials suppliers through manufacturers,transporters, warehouses, wholesalers and retailers to consumers. Effective supply chainmanagement is an essential strategy for company success in global ande-markets to get products to market faster and at minimal total costs. Supply chain collaborationis a total coordination and integration function which enables company easier and moreeffective using of available resources, to successfully reduce total costs, to provide and sustainthe sub-contracting relationships. The objective of supply chain collaboration is to achievesustainable competitive advantage. This paper deals with supply chain collaboration issue as aninnovative approach of warehouse management in a case study. The paper shows supply chaincollaboration between supplier of logistic services and manufacturer of automotive parts anddiscusses options which can make a synergy effect in application to practice.Supply chain management, especially supply chain collaboration is a very much discussed topic in the field of modern logistics in recent years. Supply chain management is the term for the systems, resources, activities and procedures that are used to coordinate the materials, products, services, finance and information flows from materials suppliers through manufacturers, transporters, warehouses, wholesalers and retailers to consumers. Effective supply chain management is an essential strategy for company success in global and e-markets to get products to market faster and at minimal total costs. Supply chain collaboration is a total coordination and integration function which enables company easier and more effective using of available resources, to successfully reduce total costs, to provide and sustain the sub-contracting relationships. The objective of supply chain collaboration is to achieve sustainable competitive advantage. This paper deals with supply chain collaboration issue as an innovative approach of warehouse management in a case study. The paper shows supply chain collaboration between supplier of logistic services and manufacturer of automotive parts and discusses options which can make a synergy effect in application to practice.

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CSR AND SUSTAINABILITY REPORTING IN CZECH REPUBLIC

Author(s): Vilém Kunz,Štěpánka Hronová / Language(s): English Publication Year: 0

Worldwide as well as in the Czech Republic, increasingly more attention is being concentrated on CSR and sustainable business activities. The paper focuses on the communication process of a company with its stakeholders and the society alike about the social and environmental impacts caused by the firm’s economic activity. The main aim of this paper was to uncover the current state of CSR/sustainability reporting by businesses in the Czech Republic through an own research; yet another goal was to identify major developments in this area within Czech business environment. The research was conducted on a sample of fifty most significant Czech companies based on their revenues (Czech Top 100) through an analysis of their non-financial reporting (separate CSR reports, annual reports, corporate websites). A comparison was made with KPMG research outcomes, which depict a number of major current global trends in reporting of business entities’ responsible behaviour. Worldwide as well as in the Czech Republic, increasingly more attention is being concentrated on CSR and sustainable business activities. The paper focuses on the communication process of a company with its stakeholders and the society alike about the social and environmental impacts caused by the firm’s economic activity. The main aim of this paper was to uncover the current state of CSR/sustainability reporting by businesses in the Czech Republic through an own research; yet another goal was to identify major developments in this area within Czech business environment. The research was conducted on a sample of fifty most significant Czech companies based on their revenues (Czech Top 100) through an analysis of their non-financial reporting (separate CSR reports, annual reports, corporate websites). A comparison was made with KPMG research outcomes, which depict a number of major current global trends in reporting of business entities’ responsible behaviour.

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SLOVAK BUSINESS ENVIRONMENT IN THE CONTEXT OF THE SITUATION ON THE LABOUR MARKET

Author(s): Petra Milošovičová,Paulína Stachová / Language(s): English Publication Year: 0

The importance of the entrepreneurship for modern economies has been studied widely. This paper investigates the relationship between self-employment and SMEs and unemployment rate in Slovakia. The link between the labour market and the business environment is very close one. The researches made in this field found out that high unemployment rates may lead to start-up activity of self-employed individuals (the “refugee” effect), or on the other hand, higher rates of self-employment may indicate increased entrepreneurial activity reducing unemployment in subsequent periods (the “entrepreneurial” effect) (Thurik, 2008). The situation in the Slovak republic proves that small and medium enterprises, together with the self-employed persons, plays a crucial role in the employment, with their contribution of 69,6%to the total employment. The research based on the secondary statistical data allowed us to describe the situation of SMEs, hand in hand with the situation on the labour market. This analysis was strengthened by the correlation analysis. The relation between unemployed and start-up business motivation was proved. Only the group of long-term unemployed shows very low correlation. The findings of this paper may serve as a contribution to the discussion searching for the effective solutions to improve the situation on the Slovak labour market.

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PROBLEMS AND ISSUES IN IMPLEMENTING INNOVATIONS: CASE OF THE SLOVAK AGRIFOOD SECTOR

Author(s): Danka Moravčíková,Kamila Moravčíková,Izabela Adamičková / Language(s): English Publication Year: 0

Support of innovations in agriculture, food industry and biotechnologies has been defined as one of key priorities within the Smart Specialisation Strategy for the Slovak Republic for period2014-2020 in direct relation to the Europe 2020 strategy and the Innovative Union initiative. Importance of innovations in agrifood sector is underlined also by the fact that food security represent a contemporary global problem. The authors describe the situation of 35 agrifood SMEs in Slovakia regarding the problems and related issues in the process of implementing innovations and innovation-driven entrepreneurship. The data from questionnaire survey and information from interviews conducted in 2015 are interpreted in a case study paper. Majority of responded SMEs identified a lot of barriers, particularly financial and institutional. On one hand, they declared willingness to manage the innovations but on the other hand they declared non-readiness to cooperate with R&D institutions and universities in the field of technology transfer. The research was realized within the project of Establishing AgroBioTech Research Centre and research findings have been used for purposes and activities of the Transfer Centre at the Slovak University of Agriculture in Nitra.

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DESPERATE ENTREPRENEURS: NO OPPORTUNITIES, NO SKILLS

Author(s): Monika Mühlböck,Julia Warmuth,Marian Holienka,Bernhard Kittel / Language(s): English Publication Year: 0

Promoting entrepreneurship has become an important policy strategy in Europe in the hope to stimulate the crisis-shaken economy. In this paper, we caution against undue expectations. Using data from the Global Entrepreneurship Monitor, we find that a considerable proportion of the new entrepreneurs start a business despite a negative perception of business opportunities as well as lack of confidence in their own entrepreneurial skills. We extend existing entrepreneurship theories to account for this phenomenon. Testing the hypotheses derived from our model, we find that these people turn to entrepreneurship due to lack of other options to enter the labour market.

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SOCIAL ENTREPRENEURSHIP AND SOCIAL ENTERPRISES: THE CASE OF SLOVAKIA

Author(s): Ladislav Mura,Monika Orlíková / Language(s): English Publication Year: 0

Social entrepreneurship is a new area of economic activity, which is characterized by linking economic and social objectives. It is such a new dimension of unconventional entrepreneurial dynamism that it is also the bearer of social innovation and social development, as well as a new impetus for economic growth. Social entrepreneurship is a response to the ongoing social and economic changes, incentives and challenges of social development. Experts perceive this type of business as an innovative form of business activity with added social value. So it is also a business, the primary goal is not profit, but a wider social mission with a permanent solution of social problems. Such business can be classified as a possible instrument of employment policy especially in relation to specific segments of the labour market. Social enterprises create an area for the realization of the disabled and marginalized groups. This paper focuses on the evaluation of social entrepreneurship and assesses the current situation in the field of social entrepreneurship and social enterprises in Slovakia with emphasis on comparative analysis at the international level and critical analysis of legislative definition. In solving the research problems, we use logical and cognitive methods with various procedures and critical analysis. Finally, the contribution results in suggestions and recommendations for further development of social entrepreneurship in Slovakia.

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NEW INNOVATIVE BUSINESS MODELS: CIRCULAR ECONOMY CASE

Author(s): Valentinas Navickas,Akvilė Feiferytė / Language(s): English Publication Year: 0

The concept of circular economy is receiving increasing attention worldwide as the way to reduce the demand for primary resources focus on urban and industrial waste to achieve a better balance between economic growth, environment and society. Circular economy prompts innovation for reuse, manufacturing and recycling activities. The importance of circular economy implementation is seen by many politics, scientists and manufacturers. Today’s business must adopt principles of circular economy in their business models to improve production, reduce pollution and stimulate continuously economic growth. The purpose of this paper is to present theoretical business model incorporating the concept of circular economy. A literature review and data analysis covering the issues how circular economy will affect business models and economic structure. Main contribution (the novelty) of this paper is our proposed circular economy business model for the economy and natural environment.

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DEVELOPMENT OF PRODUCTS PROMOTION PROGRAMS OF OWN BRANDS BY RETAIL NETWORKS BASED ON DEFINING LOYALTY INDEX

Author(s): Ksenia Nefedova,Olga Yares / Language(s): English Publication Year: 0

Nowadays the Russian audience loyal to its own brands of retail networks and hypermarkets is only being taken shape, the given products market is unstable and demand subjects to significant fluctuations. Further market development will, for the most part, depend on the policy of retailers and measures taken by them in creation of trust relationship to these products. The given article deals with the analysis of the empirical data collecting at large trading enterprises of the main trends that enable to develop customer loyalty to the products of own brands found in retailer networks of the city. A portrait of a potential buyer of own brand products has been created as a result of carried out analysis. This portrait enables to evaluate prospects of private labels development at the territory of specific region. The qualitative characteristics of the given products necessary for positioning in their promotion and competitiveness on the market relating to more well-known brands have been developed. The obtained results lay the foundation of methods and programs of own brands promotion at regional markets.

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INNOVATION-BASED MODEL OF ECONOMIC DEVELOPMENT AS A STRATEGY FOR SUSTAINABLE GROWTH IN RUSSIA

Author(s): Ekaterina Panarina / Language(s): English Publication Year: 0

The necessity of profound changes in many areas of innovation system is the primarily goal fora new economic model in Russia. For Russian reality the implementation of the tools of strategic innovation management, sustainable development, and entrepreneurship is highly important. However, lack of finance, the superimposed narrow strategic focus, the rigidities of local business networks, the weakness of external infrastructure for innovation and the absence of state support of innovative enterprises seriously impede attempts to implement radical changes. In this article we specify our understanding of innovation-based scenario of economic development where innovations are directly associated to the sustainability that moves from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. We indicate the need for radical innovation via entrepreneurial start-ups or new ventures connected to science and educational institutions within existing corporations. Presenting conceptual research, this article addresses the theme of how we can create economic sustainability and produce innovative businesses. The article brings a broad discussion of the intersection of sustainability, innovation and entrepreneurship.

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ASSESSMENT OF INFLUENCE OF HUMAN CAPITAL QUALITY ON THE INNOVATIVE DEVELOPMENT OF THE TERRITORY

Author(s): Ilya Panshin,Maria Tobien / Language(s): English Publication Year: 0

Nowadays the prospects for the socio-economic development of territories are largely determined by the level of innovation development, which is based on the use of high technology and information technology, intellectual resources, factors of production. Human capital is becoming one of the major resources for the innovation development. This paper observes and predicts the territory innovative development relying on the econometric modelling and on the correlation and regression analysis, depending on the parameters that determine the quality of human capital. A new interpretation of "human capital" category was suggested and its structure, features and form factors were considered. There were singled out the unique properties of this category including such the characteristic of capacity with respect to the knowledge, intelligence, information, mobility, innovation, creativity, self-learning, etc., which determine the ability of a person to perceive and create innovations. There was developed the model of innovative advance of the territory on the basis of the indicators which characterize the ability of the region economy to reproduce innovation: the efficiency of the research and educational spheres, the population cultural and moral potential, the efficiency of the public health system.

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DISSEMINATION OF SUSTAINBILITY IN MULTINATIONAL CONSTRUCTION COMPANIES: EVIDENCE FROM THE CZECH REPUBLIC

Author(s): Jaroslav Pašmik / Language(s): English Publication Year: 0

The construction industry is one of the most greenhouse gas producing industries in the world. For corporate sustainability science it is therefore crucial to deal with the industry to find solutions towards sustainable governance and management to lower its negative impact. This inductive study of four multinational construction companies examines how organizations manage sustainability of its operations in its central locations and subsidiaries. Drawing from literature reviews, interviews, observations and company reports I have developed insights into how the companies disseminate sustainability tools and best practices within multinational operations and what are the main drivers and obstacles for a higher level of sustainability. During the research I discovered there are significant barriers to sustainability dissemination The best sustainability practices remain limited to a small number of projects. The levels of sustainability performance remain heterogeneous among subsidiaries. On the other hand: rotation of managers and sustainability experts, product premium opportunities, brand reputation as well as level of regulation, subsidies and public awareness are identified as main drivers.

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KEY PRINCIPALS OF FAMILY BUSINESS COMPREHENSION WITH HELP OF THE HISTORICAL ANALYSIS

Author(s): Anastasia Petlina / Language(s): English Publication Year: 0

Family business is the most extended and permeant form of business over all the history. The issue of family business started to pay attention of scholars relatively a while ago, thus there are some non-clarified points. The purpose of the paper is to investigate definitions of family business and define tendencies in specification of that. For insight into that phenomenon, it was decided to study the historical sources of the family business concept development during the twenty and twenty-thirst century, after evaluate them with the help of Vallone’s three key principals of determination of family business. The paper was prepared on the basis of research of the most cited scientific papers relating to the definition of family business with help of general theoretical scientific methods, in particular analysis, synthesis, analogy, comparison, generalizations, deduction and methods of expert estimates. As a result, it was found, that majority of family business definitions were created based on ownership criteria, the second most popular criteria is family members’ involvement in the business. The third offered criteria “intention to the succession” was used the least, despite that, criteria contribute to investigate the small and micro-family-owned enterprises. Although, for facilitation the identification of a family business with the help of the third criteria, it was suggested to examine a family ties of family business. The results of this study have allowed the finding of a definition for the family business, thereby, the structure of family ties of the biggest Czech family companies was determined.

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SUSTAINABLY RESPONSIBLE LEADERSHIP AND INNOVATION

Author(s): Mathias Schüz / Language(s): English Publication Year: 0

Innovation is more than invention and creativity. Most importantly, it should refer to responsible leadership since it creates wealth that might serve parts but not the whole economic, social and ecological environments. Moreover, responsible leadership is linked to the dimensions of sustainable corporate responsibility. It manifests itself in the three main types of leaders: the doer, the coordinator, and the visionary. Each type has different capabilities such as “managerial skills” of the “Knowing-How”, “interpersonal skills” of the “Knowing-Whom”, and the “reflective skills” of the “Knowing-Why”. Ideally, a responsible leader expresses all types, but can also cooperate with others complementing his/ her deficiencies in the one or the other capabilities. Thus, responsible leadership comprises technical skills (cognitive intelligence: IQ); ethical competencies (emotional intelligence: EQ); and esthetical insights (spiritual intelligence: SQ). An empirical pre-study underscores the importance of all the three aspects of responsible leadership. However, it verified them only by surveying 41 leaders and their importance for successfully taking steps of their career ladder. Other empirical studies should verify the importance of the complementing capabilities of sustainably responsible leadership.

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CUSTOMER-ORIENTED APPROACH IN RETAIL NETWORKS MANAGEMENT

Author(s): Natalia Sharafutdinova,Lilia Shargu,Yulya Valeeva / Language(s): English Publication Year: 0

Background: Despite the diversity of theoretical and methodological approaches to the formation of customer focus in the management of companies, theoretical and methodological provisions are necessary, including approaches to the management of consumer value of trade service, assessment of efficiency of trade networks, personnel management system, which allow us to implement customer-oriented approach in the trading networks taking into account specifics of trade service. Methods: In this article, based on comparative analysis and sociological study, the analysis was carried out as to 5 trading networks in Russia and Moldova. Results: The customer value of trade service, including the value of goods and the terms of its acquisition are identified; the key benefits and costs for the buyer are disclosed, when purchasing the trade service; the strategies of retail network development are determined in application to each level. The problems constraining the development of customer focus are identified in the Russian and Moldavian trade organizations, including the weak awareness and lack of understanding the customer focus from management and staff, lack of qualified personnel, high turnover of line personnel, lack of necessary knowledge and experience of the staff. The organizational and economic support has been developed to assess the efficiency of retail networks on the basis of customer satisfaction. The new method for negotiations in services is based on meeting the most individual needs of potential buyer.

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USING NEUTRAL NETWORKS TO DETERMINE THE FINANCIAL PLAN

Author(s): Marek Vochozka / Language(s): English Publication Year: 0

Planning of financial statement is annual and one of the most important activities of financial managers of all companies. The well assembled plan is the first step to the success of a company in the following period. There exist several methods how to do it: intuitive method, statistic methods, causality or combination of all of them. The aim of this paper is to utilize artificial intelligence for planning financial statements of a concrete example. Data of a company founded by ČEZ were used – ČEZ renewable resources. Complete financial statements from 2004 to 2014 are available. The following networks were used: a linear network, a probabilistic neural network, a generalised regression neural network, a radial basis function network, a three-layer perceptron network and a four-layer perceptron network. The analysis resulted in a concrete model of an artificial neural networks usable for planning financial statements. The neural networks should be able to determine with more than ninety per cent accuracy of predictable variables. The text also includes the basic statistical characteristics of the examined sample and the achieved results (sensitivity analysis, confusion matrix, etc.). The model can be utilized in practice by financial managers for planning financial statements of their companies.

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THE STUDY OF INNOVATION IN TOURISM DEVELOPMENT IN A TOURISTRECREATIONAL CLUSTER (ON THE EXAMPLE OF THE LIPETSK REGION OF THE RUSSIAN FEDERATION)

Author(s): Olga Vladimirovna Skrobotova,Raisa M. Ivanova,Irina Polyakova / Language(s): English Publication Year: 0

The tourism industry is considered as a condition of the economic growth and the society development in modern Russia. The level and direction of the innovation process become a factor of competitiveness in a tourism industry. The problem of innovations on the level of a regional tourism development is very important in this context. The Federal Target Program “The development of the inbound and outbound tourism in the Russian Federation (2011-2018 years)” is being realized since 2011 in Russia. According to this program the tourism and recreational clusters and automobile tourist clusters were established in the different regions if the country. This article focuses on the studying of the practice of the innovative approaches to the tourism development in the Lipetsk region of the Russian Federation. The relevance of the present studying is determined by the necessity to analyze the experience and results of realization of cluster approach in tourism in the region mentioned. Nowadays there are five clusters established in the Lipetsk region. The innovative approach to the tourism development in the tourism and recreational cluster “Yelets” becomes the object of studying. The different types of innovations and conditions of the innovative process are described in this article.

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ETHICAL RESPONSIBILITY OF SOCIAL SERVICE MANAGER

Author(s): Peter Slovák,Angelika Dudžáková / Language(s): English Publication Year: 0

Ethical responsibility we perceive as a moral responsibility manager in social services and counseling, which is necessarily required for the application of professional management. Preserving ethical aspects in the context of professional intervention in client care at facility, means respecting the individuality of the individual, specific personality traits and behavior. Our research investigation were focused on learning about awareness and actual enforcement of moral responsibility of managers of social services. Based on comparison of theoretical approaches to solving real issues and implementing approaches the object of this paper identify important factors determining the behavior of manager in terms of respect for ethical responsibility. In addressing the issues set we use logic and cognitive methods and various procedures that allow to understand the specific aspects of the management of social services. Through semi-structured interviews, we complement the important informations to research issues. Based on the transcription and segmentation we created categories that according to the results of research investigations have meaningful interpretation value given to research objectives. The conclusions are applicable in the context of continuous monitoring of the implementation of the rules of ethics in practice managers of social services and counseling, as well as in the training of future professionals.

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