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Възможности за развитие на мистичен туризъм в България

Author(s): Lyubomira Todorova / Language(s): Bulgarian Publication Year: 0

Tourism is a constantly evolving industry. This is evidenced by the continued growth of travelers, the increased number of tourist resources, the increasing resort capacity and the emergence of new types of tourism. Overcoming the downturn in the sector of our country requires investments for the completion of alternative forms of tourism. This would lead to the expansion of opportunities for the development of little-known species to allow the fuller utilization of the tourism potential of the country.

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Социално предприемачество в туризма

Author(s): Miroslava Dimitrova / Language(s): English Publication Year: 0

The social entrepreneurship is new concept that reflects the recent trends towards more responsible and sustainable businesses aimed at providing social and ecological solutions while maintaining financial viability and growth on the market. Those trends are also visible in the tourism and hospitality sector where this concept becomes increasingly popular. This paper presents a conceptual framework on social entrepreneurship in tourism and discusses two industry examples as a practical illustration of this concept.

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Аналитични характеристики на културно-историческото наследство в туристически район „Долината на розите“

Author(s): Momchil Marinov / Language(s): Bulgarian Publication Year: 0

The article analyzes the general economic potential of the cultural and historical heritage in the specialized touristic region of the Rose valley. The author presents the main characteristic of the region’s diverse heritage – archaeological and architectural structures, sites, museums in the context of the opportunities for the valorization of the cultural and pilgrimage tourism.

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Минералните води на Столична община – потенциални източници на туристически и икономически растеж

Author(s): Ivo Anev / Language(s): Bulgarian Publication Year: 0

The tourism y is one of the most effective ways for growth of the economic income. The development of the health culture makes the spa tourism more and more attractive. The presence of substantial mineral springs and traditional infrastructure on the territory of Sofia Municipality is an opportunity for attracting tourists and creating a direct and indirect economic value. Seven different examples were reviewed in the report, that was a base to an evaluation of the potential direct incomes, that they can generate.

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Местата за настаняване в Рило-Пирински туристически район – състояние и тенденции

Author(s): Vasil Marinov,Maria Georgieva / Language(s): Bulgarian Publication Year: 0

The report examines the current state, territorial features and long-term trends in the supply, demand and efficiency of accommodation facilities in the Rila-Pirin tourist region for a period of 20 years, which addresses the acute information gap regarding the situation and trends in the development of tourist regions. The region is emerging as one of the leading in Bulgaria, with the exception of the Black Sea regions. It is emphasized that its tourist development is determined by a limited number of municipalities, that the change in its position is determined mainly by the trends of domestic demand and that the rapid quantitative growth does not lead to a corresponding improvement of the performance of accommodation establishments.

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Тенденции формиращи иновативни бизнес модели в дигитално трансформиращия се туристически сектор

Author(s): Katya Sotirova / Language(s): Bulgarian Publication Year: 0

The digital transformation of the global business environment creates strong market competition, changing the economic development of sectors, which demand is accelerated by the instant access to information and services availability, without local presence. The tourism as a sector having no barriers for initial purchasing of services, is among the affected market sectors, which generates constant growth in consumption, but also flexibility, adaptability toward the consumers’ increasing expectations. The strong competition creates new market rules for the players – mandatory product innovation, constant technological adaptation, flexibility in finding successful marketing approaches and entrepreneurial mind set, which is resulting in a revolutionary new market subjects, in the tourist business environment. The current material has the purpose to present general trends that define innovative business directions in the digital transforming tourist sector.

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Възможностите на винения туризъм предпоставка за развитие на българските области по течението на Долен Дунав

Author(s): Tanya Risemova / Language(s): Bulgarian Publication Year: 0

The available prerequisites for Bulgaria for wine production and wine tourism are considered in this report as a prerequisite for the development of the regions along the Lower Danube. To illustrate the possibilities of the region are listed wineries in the Bulgarian regions of the Lower Danube – Veliko Turnovo, Ruse, Silistra and Tutarakan and production of a series of wines. Wine tourism opportunities are presented, which can bring significant positive effects for both the local economy and winemakers in particular.

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Бъдещето на спа туризма в България

Author(s): Denitsa Dimova / Language(s): Bulgarian Publication Year: 0

The tourism is one of the biggest sectors in the world economy, generating a significant share of revenue and employment worldwide. During a time of tourism growth, it is important to analyze the tendencies for further development. In this report, we mainly focus on spa tourism and its future progress on a global and national level. The aim of the report is to provide an understanding of the current condition and the trends in front of the spa tourism in Bulgaria, our position in the international tourism market for spa tourism, as well as our comparative and competitive advantages and disadvantages.

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Възможности и предизвикателства пред туризма в България при предоставяне на услуги на медицински специалисти спонсорирани от фармацевтичната индустрия

Author(s): Vladimir Boychev / Language(s): Bulgarian Publication Year: 0

The cooperation of the pharmaceutical industry with healthcare professionals is a crucial factor in improving patient care. In order to ensure that patient well-being and satisfaction is at the heart of any collaboration, the pharmaceutical industry is introducing codes of conduct that create a sound, transparent and ethical basis for future relationships. This cooperation is based on voluntary self-regulation and so far the model has worked successfully. Nevertheless, the expectations of the society are increasing and, in particular, the expectations for the transparency of the system. The pharmaceutical industry is responding to these trends by working with increasing transparency and clarity, both in its dealings with healthcare professionals, on the one hand, and with tourism enterprises, on the other, mediating these relationships.

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Конкурентни предимства на българските спа туристически обекти

Author(s): Violeta Bashova / Language(s): Bulgarian Publication Year: 0

The increased consumption of “exhaustive” resources in spa tourism is increasing at a rapid rate and is a function of the inexhaustible needs of consumers. It returns in a limited factor provision in the field of spa tourism, which creates the need for new and stimulating concepts in the supply of this type of business. Ccompetition in the field is growing exponentially, which necessitates considering and highlighting the competitive advantages that distinguish spa tourism sites in Bulgaria. The purpose of this report is to research and analyze spa facilities and their offerings, at the national level, to highlight the benefits of competitively successful spa and wellness tourism in seniors.

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Развитие на Варна като интелигентна туристическа дестинация

Author(s): Genka Rafailova / Language(s): English Publication Year: 0

The main goal of this article is to present a method for the study of the state of a tourist destination in its development towards a smart destination. Smartness: considered as using innovative technologies for creating better value and achieving sustainability, is today a key characteristic of development, which contributes to steady competitiveness of the destination. Developing smart tourism leads to a higher quality of life for residents and for the attractiveness of the destination, primarily through exciting created experiences for the tourist. The article demonstrates application of an approach for analyzing and assessing Varna as smart destination. This study leads to conclusion that Varna is developing as smart destination but there are still underdeveloped characteristics and areas, such as infrastructure and application of smart technologies, big and open data, all of which are important determinants for achieving state of smartness.

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Теоретико-методологични аспекти на конкурентоспособността на интелигентните туристически дестинации

Author(s): Kristina Gartsiyanova / Language(s): Bulgarian Publication Year: 0

The generation Y is actively entering the tourism market, which is the reason why tourism destinations direct their efforts towards meeting its needs. The expectations of constant internet connectivity and technological innovation cause more and more destinations to strive to increase their competitiveness through the application of information and communication innovations. The main objective of the present paper is to pay attention to the nature, significance and theoretical and methodological aspects of the competitiveness of smart tourism destinations.

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Устойчив туризъм в България чрез GPS Tourist Guide с визуализация на околните обекти

Author(s): Snezhana Ivanova,Aleksandra Eneva / Language(s): Bulgarian Publication Year: 0

It has been reviewed the nature, development and concepts for sustainable tourism. It was carried an analysis of the problems and prospects for sustainable development of the tourism in Bulgaria. It has been reviewed marketing study for the future potential realization of a diversified tourist product – GPS Tourist Guide with visualization of the surrounding sites. The research was conducted through the Internet. The analysis of the results from conducted the researches questionnaire based on the information collected through 94 respondents from different regions of the country – Sofia, Stara Zagora, Gabrovo, Smolyan, Plovdiv.

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Смарт туризмът в маркетинговото управление на хотелите

Author(s): Maya Vasileva / Language(s): Bulgarian Publication Year: 0

This article focuses on smart / intelligent tourism as a new and innovative method used in the marketing management in the hotels. The article addresses the issues related to the uses of intelligent tourism in marketing management as a method of attracting tourists, giving competitive advantage to the destination and / or hotel, and promoting products and services.

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Консултантските проекти за развитие на смарт туризма

Author(s): Danail Alekov / Language(s): Bulgarian Publication Year: 0

This report examines the implementation of integrated smart tourism within a destination development conception. Implementation of various good practices on EU level has been proposed through international consultancy. Tools of the smart tourism has been reviewed (mobile applications, Augmented reality and Near field communications).

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Предизвикателства пред икономиката на споделяне

Author(s): Milena Kunova / Language(s): Bulgarian Publication Year: 0

In recent years, the term “sharing economy” has become increasingly popular, which is directly related to the development of modern technologies, the mass penetration of the Internet, mobile platforms and advertisements that make sharing easy and accessible. The topic is up-to-date and gaining in popularity, but needs further definition. The purpose of the report is to clarify the essence of the concept of a sharing economy and to guide its development.

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Въздействия на споделената икономика в туризма

Author(s): Yana Doneva / Language(s): Bulgarian Publication Year: 0

Tourism is a service-dominated sector and, as such, it is entirely subject to the particularities of consumer behavior. In last years, we have witnessed a change in the way we communicate in society, which has influenced consumer attitudes and points of view towards leisure. Following the trend of socialization and sharing, the sector and governments are going through a phase of reconfiguring the business environment so that it is conducive to its participants. The report examines the sharing economy and its impacts on tourism. The goal is to define the concept, to highlight the consequences and problems of the phenomenon for the tourism industry in Bulgaria.

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Културният туризъм като конкурентно предимство на туристическата дестинация (на примера на Община Девин)

Author(s): Malina Shiblova / Language(s): Bulgarian Publication Year: 0

The impact of tourism on regional development arises directly through: the growth of tourism products development; attracting tourists’ personal savings; creating an active regional consumer market and increasing the investment attractiveness of the local tourism industry. Cultural tourism helps to discover, study, compare and preserve cultural heritage. The more unique, authentic and valuable the cultural heritage is, the stronger the appeal and attractiveness of the tourist destination in which it is located.

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Добри практики за усъвършенстване на операциите в хотелския фронт офис

Author(s): Jaklin Cohen / Language(s): Bulgarian Publication Year: 0

The subject of this paper research are the best practices in the hotel industry, whose application is aimed at increasing the efficiency and effectiveness of the hotel business. The need of usage the experience of large hotel organizations to apply managerial knowledge and skills, new ideas, activities and processes is revealed. The concepts of leading hotel chains for operationalization of front office activities which implement modern initiatives to optimize hotel operations are discussed. The influence of smart technologies has been researched as essential examples for improving front office processes. The goal is to come up with useful guidelines for improving operations based on the study and implementation of successful practices.

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Mодел за управление на здравния туризъм като възможност за успех на дестинацията

Author(s): Stiliyana Basmadzhieva / Language(s): Bulgarian Publication Year: 0

Health tourism is one of the most developed specialized types of tourism worldwide. To establish a marketing model for a particular destination the initial step would be to select those best practices, which could be adapted to the current development state of the health tourism in Bulgaria. After that we need to analyse the regions with main or expanded specialization in the field of health tourism and to select the one which corresponds at the highest level to the chosen practice, taking into account it`s resources and opportunities. After we make an analysis of the current development state of the health tourism in the selected region, we could make recommendations that should serve as а basis for creation of a strategic marketing plan for the development of the destination for health tourism management.

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