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New Data for the Bulgarian Language from Sources Included in the First World Slavic Linguistics Bibliography of “Rocznik Slawistyczny”, 1908

Нови данни за българския език от източници, включени в първата библиография на славянското езикознание от списанието “Rocznik Slawistyczny” през 1908

Author(s): Velislava Stoykova / Language(s): Bulgarian / Publication Year: 0

Keywords: Bulgarian language; Slavic linguistics; bibliographic sources

The paper presents new data for Bulgarian language in favor of the Bulgarian linguists position toward the Macedonian language which are based on the analysis of the bibliographic source titles included in the first World Slavic Linguistics Bibliography published periodically in „Rocznik Slawistyczny“ from 1908. The analysis is focused on the structure of the main bibliography, and summarizes the source titles which are related to Old Church Slavonic Language and to Bulgarian dialects. It is particularly outlined that there are no titles or sources on Macedonian language included in the first World Slavic Linguistics Bibliography of „Rocznik Slawistyczny“, 1908.

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Marketing Communications Under the Conditions of Changed Consumption – What Is Happening?

Маркетингови комуникации в условията на променено потребление – какво се случва?

Author(s): Alexander Hristov,Evelina Angelova / Language(s): Bulgarian / Publication Year: 0

Keywords: Consumption; Marketing; Marketing Communications; Consumer Behaviour; Crisis

The article presents an overview of the development and to some extent the improvement of marketing communications in our country with references to what is happening globally in connection with the crisis in 2020 caused by the COVID-19 pandemic. Some aspects of the changed consumption are taken into account and in view of this the first outlines of the changes in the communications are made in three main aspects – in the channels, in the content and in the budgets. The ongoing crisis will inevitably have additional effects on marketing communications, which will also be monitored.

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Revenue Planning in VUCA Environment

Планиране на приходите в условията на VUCA среда

Author(s): Radko Radev,Alexander Naydenov / Language(s): Bulgarian / Publication Year: 0

Keywords: COVIDIzation of the economy; revenue management; revenue planning; revenue sources; revenue streams; marketing

The report's goal is to present the approaches to revenue planning in a VUCA environment observed during the time of COVIDization of the economy. In this regard, the active revenue management approach is identified from the theoretical point of view. Some important components of the revenue model are derived; the importance of their active management and classical concepts of strategic management is highlighted. Special emphasis is placed on the marketing functions role. COVIDization is perceived as a process that confronts companies with new and unexpected challenges. With each new wave of COVID, they had to find an answer related to providing profitable revenue in the short term and the medium and long term challenges. The results of the analysis of the two studies conducted by the NIC "Innovations and Competitiveness (U2B)" at the UMWE in the period of the first three COVID waves (the period 2020-2021) are presented.

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Leadership and Industry 4.0 Technologies in Disruptive Times

Лидерствотo и технологиите на Индустрия 4.0 в разрушителни времена

Author(s): Kaloyan Dimitrov / Language(s): Bulgarian / Publication Year: 0

Keywords: Industry 4.0; leadership; technologies; disruptive times

The challenges and changes to industries in the digital age are immense, and technological innovation requires continuous organizational effort. The Fourth Industrial Revolution is more evolutionary than revolutionary, but the successful deployment of its technologies and added value to businesses in times of crisis is creating demands on organizational leadership. The purpose of this paper is to identify the importance of the relationship between Industry 4.0 and leadership in organizations. Based on the theoretical analysis, the need for new technology leadership in disruptive times is justified.

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Prerequisites for Achieving Organizational Leadership in Healthcare Organizations

Предпоставки за постигане на организационно лидерство в здравни организации

Author(s): Petya Slavova / Language(s): Bulgarian / Publication Year: 0

Keywords: health care; digitization; organizational leadership; management; strategic planning

This article examines the role and importance of the elements and aspects of organizational culture in selected healthcare facilities in order to achieve and improve their management organizational leadership and management. It is made analysis of the main tools and models used in healthcare organizations to improve the services offered and the organizational culture, examine the factors that can influence organizational leadership. The purpose of the paper is to reveal the trends and prerequisites for achieving organizational leadership, related to the strategies and approaches for management and digitization of services, the attitudes towards the development of new business models and strategies for development and growth in the industry are tracked.

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Learning Community: A Way to Support and Engage Youth

Обучаваща се общност: начин за подкрепа и ангажиране на младежите

Author(s): Violeta Toncheva-Zlatkova / Language(s): Bulgarian / Publication Year: 0

Keywords: learning community; youth engagement; social commitment; young people; youth work

Learning communities are becoming an increasingly popular concept at all levels. They have a positive impact on students' academic performance and experiences, on faculty and administrators' engagement and improvement, and have a social impact. The purpose of this report is to describe what learning communities are and to highlight their unique characteristics as a way to support and engage young people and the university's role in sharing and transferring knowledge, collaboration, and youth involvement in important community issues. An example of a learning community is presented and the key benefits for all involved are outlined.

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Staff Turnover and Scope of Actions to Retain Employees in Organizations

Текучество на персонала и обхват от действия за задържане на служителите в организациите

Author(s): Stefka Vasileva / Language(s): Bulgarian / Publication Year: 0

Keywords: staff turnover; leaving employees; employee retention

Staff turnover is an important indicator of the effectiveness of human resource management and the quality of working life. Staff turnover becomes a problem area when its values are outside the optimal limits, which are different for each organization. The report examines and analyzes employee turnover and the negative effects it can have on organizations. Employers can solve the problem related to staff turnover by identifying the reasons for leaving employees and taking effective and targeted actions to retain them in the organizations.

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Happiness „in Captivity” of Covid-19

Щастието „в плен” на Ковид-19

Author(s): Todorka Kineva / Language(s): Bulgarian / Publication Year: 0

Keywords: happiness; satisfaction; Covid-19; social life; health status

The report is a sociological analysis of the impact of Covid-19 on the happiness of Bulgarians. It is developed on the basis of data from the 10th wave of the European Social Survey (ESS), conducted in Bulgaria in the period June September 2021. Three indicators have been studied - life satisfaction, social life and health status. The thesis that for nearly half of the Bulgarians the happiness is “a captive” of the pandemic has been proven.

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Copyright Protection in the Advertising Industry

Защита на авторски права в рекламната индустрия

Author(s): Ivaylo Panayotov / Language(s): Bulgarian / Publication Year: 0

Keywords: advertising agency; intellectual property rights; advertising industry

There are three most popular business models companies in the advertising industry use, such as commission compensation model, fee-based compensation model and the model for generating income from industrial property rights. The last one is imposed along with the entry of new technologies into the media and advertising market, posing significant challenges in the field of management and transfer of intellectual property by advertising agencies. They face legal and other related paradigms that they must deal with alongside their core creative activity. The research aims to define recommendations and new areas of research in this direction.

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Pandemic Framework of the Insurance Business

Пандемично рамкиране на застрахователната дейност

Author(s): Stoyan Kirov / Language(s): Bulgarian / Publication Year: 0

Keywords: COVID-19; health risks; life insurance

COVID-19 has completely changed the economic environment by highlighting health and production risks. The pandemic has dramatically increased morbidity and mortality, slowed the development of capital markets, created conditions for inflationary pressures, reduced business activity and increased people’s anxiety. The pressure on insurers, such as crisis management institutions, is enormous. Many countries around the world find it justified and logical for insurance companies to expand their risk coverage and bear much of the economic loss. Some of them even believe that this can happen retroactively. Of course, such perceptions are detrimental and can lead to even greater market imbalances instead of having the desired stabilizing effect. In this situation it is wiser for insurers to be moderately conservative than unreasonably innovative.The pandemic affected life insurers and related reinsurers much more. The reasons for this lie in the type of obligations they have to their clients, the structure of their assets and the regulations applied to them. The high mortality rates during COVID-19 led to an increased number of claims, which exacerbated the risk of insurance insolvency. In addition, the profitability of their investments shows a constant negative trend which hinders portfolio diversification. The increased investment risk will cause stricter measures by government agencies, incl. increased capital requirements for life insurers. Due to the presented arguments COVID-19 impacts on the life insurance market are being analyzed here.

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Total Adopted Standards in the Field of Green Financing

Общо приети стандарти в областта на зеленото финансиране

Author(s): Rumen Angelov / Language(s): Bulgarian / Publication Year: 0

Keywords: standarts; green financing

Green finance is one of the many terms used to describe activities on the two-way interaction between the environment and financial investment. It has become increasingly known as an expression over the last decade for the reasons of many national green investment banks and all the growing green debt markets. Green finance is directly related to concepts such as climate finance and sustainable financing.

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Artificial intelligence to increase production in Bulgaria and the EU

Изкуствен интелект за увеличаване на производството в България и Европейския съюз

Author(s): Stoyanka Kostadinova Kasabadzhakova / Language(s): English,Bulgarian / Publication Year: 0

Keywords: artificial intelligence; robotics; automation

The report sees artificial intelligence as a key technology. Digital transformation is a driving force in today's competitive market. But many businesses are finding that systems and technology do not allow them to adapt well to these changes. For this reason, they apply artificial intelligence using robots in the automation of business processes.

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Investigating the propensity to consume leasing services in the context of COVID-19

Изследване склонността към потребление на лизингови услуги в условията на COVID-19

Author(s): Sylvia Zarkova,Bilyana Damyanova / Language(s): Bulgarian / Publication Year: 0

Keywords: financial sector; leasing; consumption; COVID-19

The financial sector and the trade industry are experiencing an unprecedented change as a result of the economic consequences of the COVID-19 pandemic. It acts as a major constraint on financial services, in particular leasing, as the need for services decreases significantly. Market dynamics and the implementation of a regulatory framework at European and national level in the form of a moratorium pose a serious challenge to both the industry itself and leasing consumers. As a result of the present study, proposals have been made for taking measures that could have a positive impact on the financial sector and related leasing companies.

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Clusters – the main system for increasing the competitiveness of agricultural products

Clusters – the main system for increasing the competitiveness of agricultural products

Author(s): Alibek Sabirovich Eshev,Zebo Safoyevna Shokhujayeva / Language(s): English,Bulgarian / Publication Year: 0

Keywords: cooperation; cluster system; strategy; supportive cluster policy; intervention cluster policy; concept; clustering; competitiveness; agro-industrial enterprises; public-private partnership

Cluster development is important with the specificity of the modern innovative economy as a factor in increasing the competitiveness of agriculture and the agro-industrial complex in general. In this regard, this article explains the development of proposals for the introduction of a cluster system in improving the competitiveness of agricultural products.

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The role of digitalisations and smart technologies in increasing transparency and trust in local authorities

Ролята на дигитализациите и смарттехнологиите за повишаване на прозрачността и доверието в местната власт

Author(s): Dimitar Lazarov Urdev / Language(s): English,Bulgarian / Publication Year: 0

Keywords: digitalization; smart technologies; public management; local government

The thesis claiming human progress is directly proportional to technological progress has become a paradigm in modern management. The knowledge of technologies, the degree we use them, the fields it is impossible not to use them, determine not only our quality of life, but also sometimes the possibility of its existence at all. Human potential can unfold on a scale unimaginable until now, thanks to the use of technology to work more efficiently, to connect us with our loved ones and friends, to have fun, to learn, to create. All this is happening in a twinkling of an eye, thanks to technology. That is why there is almost no area of human life they do not take an important place or are absolutely necessary. In this context, their importance is equally significant for public administration and local government.

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Approaches to increase the readyness and ability of the fire safety and protection of the population DG and its territorial structures for responding to quarry and quick

Подходи за повишаване на готовността и способностите на ГД „Пожарна безопасност и защита на населението“ и нейните териториални структури за реагиране и бързо възстановяване след наводнения

Author(s): Stiliyan Ognyanov Krotnev / Language(s): English,Bulgarian / Publication Year: 0

Keywords: General Directorate „Fire Safety and Protection of the Population“; hydrological hazards – floods; operational activities; readiness; ability

General Directorate „Fire Safety and Protection of the Population“ – Ministry of Interior is a national specialized structure of the Ministry of Interior for ensuring fire safety, rescue and protection in case of disasters under the terms and conditions of the Ministry of Interior and the Disaster Protection Act.

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MOTIVATION FACTORS IN EDUCATION OF ACCOUNTING, FINANCE AND AUDIT STUDENTS

МОТИВАЦИОННИ ФАКТОРИ В ОБУЧЕНИЕТО НА СТУДЕНТИТЕ ПО СЧЕТОВОДСТВО, ФИНАНСИ И ОДИТ

Author(s): Nadezhda Popova-Yosifova / Language(s): Bulgarian / Publication Year: 0

Keywords: motivation; education; accounting; finance; auditing

The purpose of this study is to explore the influence of various motivational factors among students regarding their choice to study in the field of accounting, corporate finance and auditing. A survey was conducted among students from the University of Economics – Varna. As a result of the research, it is formed as a main finding that the completed secondary economic education and the prestigious nature of the accounting profession have a very strong influence on the students‘ choice.

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ARTIFICIAL INTELLIGENCE – FORWARD LOOKING EDUCATION

ИЗКУСТВЕНИЯТ ИНТЕЛЕКТ В ОБРАЗОВАНИЕТО – ПОГЛЕД В БЪДЕЩЕТО

Author(s): Branimira Koleva / Language(s): Bulgarian / Publication Year: 0

Keywords: higher education; artificial intelligence; ethics; the role of the teacher

Artificial intelligence has experienced major developments in recent years and represents an emerging technology that will revolutionize the ways in which human beings live. This technology is already being introduced in the field of higher education, although many teachers are unaware of its scope and above all, of what it consists of.

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ACCOUNTING EDUCATION IN THE HOSPITALITY SECTOR, IN ACCORDANCE TO THE UNIFORM SYSTEM OF ACCOUNTS FOR THE LODGING INDUSTRY

СЧЕТОВОДНО ОБРАЗОВАНИЕ В ОБЛАСТТА НА ТУРИЗМА СЪГЛАСНО ЕДИННАТА СИСТЕМА ОТ СЧЕТОВОДНИ СМЕТКИ ЗА ХОТЕЛИЕРСКАТА ИНДУСТРИЯ

Author(s): Tatyana Dimitrova / Language(s): Bulgarian / Publication Year: 0

Keywords: accountant education; Uniform System of Accounts for the Lodging Industry; USALI

In order to achieve compliance between the accounting education and today’s requirements of enterprises from different sectors of the economy, including the hospitality industry, it is vital to have a thorough study and analysis of the knowledge, skills and competences of the accounting specialists in the field, which are vital for the business in order to better the education in the field of accounting.

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The administrative agreement in public law

Административният договор в публичното право

Author(s): Darina Zinovieva / Language(s): Bulgarian / Publication Year: 0

Keywords: administrative agreement; public law; contractual relations; administrative law

The principle of market economy affects not only the private but also the public sector. Contractual relations are manifested in Bulgarian administrative law through the administrative agreement. Complications and contradictions related to their implementation along with some specifics are observed both in rulemaking and jurisprudence.

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