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Keywords (6)

  • Marketing (2)
  • Pharmacy (2)
  • Management (2)
  • marketing (2)
  • management (1)
  • Marketing (1)

Subjects (7)

  • Economy (5)
  • Marketing / Advertising (5)
  • Business Economy / Management (3)
  • Social Sciences (2)
  • Sociology (2)
  • Management and complex organizations (2)
  • Health and medicine and law (2)

Authors (6)

  • Andrey Kataev (3)
  • Zoia Mykolaivna Mnushko (2)
  • Iryna V. Sofronova (2)
  • Nataliia Aliekperova (2)
  • Iryna V. Pestun (2)
  • Iryna V. Timanyuk (2)

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Publisher: Dialog

Result 1-5 of 5
Management and Marketing in Pharmacy - Part I
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Management and Marketing in Pharmacy - Part I

Management in Pharmacy

Author(s): Zoia Mykolaivna Mnushko,Iryna V. Sofronova,Nataliia Aliekperova,Iryna V. Pestun,Iryna V. Timanyuk / Language(s): English

With the formation of market relations there are major changes and diversification of objectives, principles and methods for managing pharmaceutical organizations. Enterprises that are reforming their management systems provide a strong competitive position and opportunities for further effective development. Managers have incentives to successful and efficient use of all resources - material, financial, human, information, etc., to reorganize the management of enterprises and associations. Application of modern instruments for coordination and regulation contributes to the organization work as a single system and focus on achieving strategic goals. In this regard, there are prerequisites for wide practical application of the management theory. Becomes important to use modern approaches to planning of the company or association, create effective modern organizational structures, improve technological processes, increase productivity. To increase the efficiency of production, trade and management one needs the active involvement of the staff in goal setting, discussion and decision making, in shaping a positive image of the organization. In other words, the importance of human resources, personnel management, the role of human factor in the development and efficiency of an enterprise or institution in-crease. Hence, the need for a flexible system of incentives for the staff. At the same time the modern efficient organization of control, identification and evaluation of a business entity remains significant.

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Management and Marketing in Pharmacy - Part II
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Management and Marketing in Pharmacy - Part II

Marketing in Pharmacy

Author(s): Zoia Mykolaivna Mnushko,Iryna V. Pestun,Iryna V. Timanyuk,Iryna V. Sofronova,Nataliia Aliekperova / Language(s): English

Development of market relations and competition in the pharmaceutical market predetermines the necessity of scientific and practical use of the main provisions of marketing and its characteristics in the area of drug supply of the population. Marketing as a philosophy of pharmacies and pharmaceutical companies contributes to a successful response to changes in the environment, the demands and needs of consumers, provides management decisions based on market research and analysis capabilities of the organization. Knowledge and use of marketing provides success to the company in the competition, penetration into new markets, conquest of customers, and ultimately – achievement of the objectives aimed at making profit. Marketing has a wide application of borders, from the moment of planning and the product development to after-sales service and the study of the consumer’s reaction to it. Marketing is important when entering international markets, increasing exports.

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Актуальные функциональные задачи маркетинговой товарной политики
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Актуальные функциональные задачи маркетинговой товарной политики

Author(s): Andrey Kataev / Language(s): Ukrainian

Становление и развитие рыночных отношений в Украине осущест-вляется, с одной стороны, на фоне и под влиянием тенденций и законо-мерностей, проявляющихся в мировом рыночном хозяйстве, с другой стороны, на фоне и под влиянием факторов и тенденций, сформировав-шихся в экономике страны в эпоху централизованного управления госу-дарством и экономикой.

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Маркетинг
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Маркетинг

Author(s): Andrey Kataev / Language(s): Ukrainian

Існує точка зору (і цілком виправдано), що маркетинг – це мис-тецтво по створенню й управлінню моделями споживання товарів і послуг. Але на відміну від канонічного розуміння мистецтва, яке не передбачає монетарної складової частини, маркетинг – це не альтруї-стична діяльність підприємця. Це цілеспрямована, планомірна й об-думана з його боку діяльність щодо створення умов і форм взаємови-гідного обміну для усіх суб’єктів цього процесу. Професійна реалізація подібних взаємин має базуватися на глибокому і усебічному аналізі ринкового середовища, знанні основ поведінки споживачів і суб’єктів господарювання, розумінні трендів економічного розвитку.

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Маркетингові дослідження
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Маркетингові дослідження

Author(s): Andrey Kataev / Language(s): Ukrainian

Результативність стратегічних і тактичних управлінських рішень безпосередньо залежить від характеру і масштабів інформації, якою во-лодіють фахівці при їх прийнятті. Поряд із інвестиціями, технологіями і людським фактором поінформованість складає основу конкурентостій-кості суб’єкта ринку. Критичний аналіз інформаційних баз даних до-зволяє ідентифікувати можливості і проблеми маркетингу, вдоскона-лювати діючі та розробляти нові, адаптивні маркетингові програми.

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Result 1-5 of 5

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