Въздействие на дигитализацията върху туристическото посредничество
Impact of Digitalization on Tourism Intermediation
Author(s): Petya Ivanova
Subject(s): Economy, Tourism, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: tourism; digitalization; intermediation
Summary/Abstract: Changes in tourism intermediation, mainly due to the digitalization of the economy and society, are considered. A comparison has been made between traditional and online travel agents. The current role of local travel agents and relationships with primary producers in today’s market environment has been clarified. Current technological opportunities with application in the activity of tourist intermediaries are presented.
- Page Range: 694-701
- Page Count: 8
- Publication Year: 2020
- Language: Bulgarian
- Content File-PDF